At the turn of the century, the general store was the epicenter for many communities. Vendors would sell them their products and then customers would buy groceries, medicine, and other goods for that day or the next week. Consumers would probably visit the local market more than they would any other government building or business, just because of the constant need to resupply their pantries. Built in 1897, the Perkins Home Bakery in Shrewsbury, Massachusetts was one of these community markets.
What does Perkins Home Bakery have in common with the dozens of different grocery and speciality stores that exist today? The goal is, and always has been, to build trust with members of the community, because trust leads to consumer loyalty. Every business wants to create relationships that encourage customers to continue to come back.
We’d love to hear your memories about shopping at local businesses. Is there a general store like Perkins Home Bakery that your family went to for supplies? Send your stories to Wicked Local Media Solutions or tweet us @WLMediaSolution.
Picture from Digital Commonwealth.