Every September, the city of Somerville, Massachusetts celebrates its most famous export, marshmallow fluff. For eleven years, Union Square Main Streets has hosted the “What the Fluff” festival in Union Square, a day that is focused on the gooey, sugary treat that was founded ninety-nine years ago by Archibald Query.
Last year, more than 12,000 people experienced the the celebration of all things Fluff. Some of the highlights for this year’s festival include Fluff Jousting, Fluff Musical Chairs, a baking contest, performances by the Flufferettes and many more marshmallow fluff inspired games and activities. Plus, local food and arts vendors will be there to take part in the celebration. This year, Lonely Planet named Somerville as one of the ten best destinations in the United States and the “What the Fluff” festival was one of the reasons why.