Every business owner looks forward to the day when they have the support of their customers and the surrounding community. It means that they are considered a local expert and source to turn to. Being a trusted brand also means that you are active in supporting the community when assistance is needed.Read More
Running a successful local business sometimes means you have to be a leader in your community. Supporting events and lending your name to local causes gives your neighbors and customers a reason to take notice and encourages them to shop at your business. One way to get your brand into the community is to sponsor local youth, scholastic, and intramural sports leagues.Read More
As a successful small business owner, you are considered to be a leader in the community. Your customers trust your knowledge and judgement and at times look toward you to set the standard. Involving your business in cause marketing is a great way to show consumers that you are engaged in making your community a better place. Here are 14 reasons why your business should take part in cause marketing.Read More
Each year, millions of dollars are raised by participants who run the Boston Marathon to help raise awareness for organizations and specific causes. It’s an event that captures the attention and compassion of all residents of the Commonwealth and here are five ways your business can give to runners and their charities.Read More
In the last four days, Americans are estimated to have spent billions of dollars on merchandise while holiday shopping. Companies have aggressively promoted their Black Friday and Cyber Monday deals, and their advertising has absolutely worked. We were all aware where we could get a great deal on our favorite (and pricey) items. As all of this capital is being spent on gifts for people, nonprofit organizations have also found their niche during this epic weekend of consumer engagement.Read More
Cause marketing is a great way for your business to champion a cause and also gain exposure within your community. By partnering or supporting a local charity, you demonstrate that your business wants to support those who need help, and that empathy is recognized by consumers. This infographic, is compiled from studies that show an increasing number of customers are looking for their favorite companies to invest in causes.Read More
People like reading good news. And there’s no better news than reading that the business they frequent is involved with charitable giving. Cause marketing is a great way to show your community that your business cares and wants to be involved with local and national charities.
Although cause marketing is advertising for your business, don’t think of it in the conventional sense of how you normally market your business. You’re not promoting a sale or showcasing an item. You are sharing that your business is taking part in something greater than itself.
Here are three ways your business can take part in cause marketing.Read More
In 1970, Senator Nelson Gaylord organized the first Earth Day to help bring attention to the pollution that was happening. More than 20 million people across the United States took part and celebrated environmental protection. Since then, Earth Day has become an international day of education for environmental issues.
Here are seven ways your business can celebrate Earth Day every day.Read More
It’s the Saturday after Thanksgiving. Big retail stores have been offering massive discounts for the last 36 hours. If you are a small business owner, you know that holiday shoppers are out and spending money, but you might not know how to bring them to your business.
You might think that shoppers aren’t thinking about your business during these mega sales. You might think that customers are only interested in getting a great deal on a flat screen TV. I’m here to let you know about a growing movement among American consumers: Small Business Saturday.
Small Business Saturday is a national campaign to help promote small and medium sized businesses during the Thanksgiving holiday weekend. It encourages shoppers to walk down Main Street and visit local stores, spending money within their community.Read More