Blog

Four Ways to Create Consumer Engagement with your Landing Page

Posted by Nick Pizzolato on Thu, May 25, 2017 @ 01:30 PM

Here are four ways you can create consumer engagement with your landing page.

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Tags: Customer Engagement, Infographic

Learning the Lingo: Brand Awareness

Posted by Nick Pizzolato on Mon, May 08, 2017 @ 01:29 PM

Brand awareness is at the core of every business’s marketing plan, it’s about creating ways to make your business memorable to consumers. A great brand awareness strategy can make consumers think of your brand by just seeing an image or hearing a song.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

10 Ways to Make Mother's Day Special

Posted by Nick Pizzolato on Tue, May 02, 2017 @ 12:33 PM

Here are ten ideas to help you make Mother’s Day special for your customers.

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Tags: Wicked Local, Customer Engagement, holiday

Bring Your Business to Wicked Local U: Home

Posted by Nick Pizzolato on Mon, May 01, 2017 @ 01:55 PM

If you ask a homeowner what they would like to change about their home, they’ll probably give you a list of the work that needs to be done. If you operate a business that specializes in home improvements, you know how important it is to connect with these consumers as they begin to plan the scope of their work. Bringing your business to a live event that is focused on engaging with these customers will help create a connection with them when they are ready to tackle their home improvement project.

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Tags: Wicked Local, Customer Engagement, live event

April Blog Rewind: Engaging with Customers Through Digital Advertising

Posted by Nick Pizzolato on Wed, Apr 26, 2017 @ 12:43 PM

 

In April the Wicked Local Media Solutions Blog focused on helping businesses understand how digital marketing can grow their brand. Advertising your business online can take many forms. Your business can buy traditional digital ads or decide to sponsor a full site takeover. Using social media, you can insert your marketing message into the feed of prospective consumers or promote your brand by sponsoring a quiz or another piece of digital content.

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Tags: Wicked Local, Customer Engagement

Learning the Lingo: Big Data Analysis

Posted by Nick Pizzolato on Tue, Apr 25, 2017 @ 12:29 PM

The phrase big data analysis may seem daunting and a little frightening. However, big data analysis refers to the act of merging shopper information you’ve collected and public consumer statistics to help you build a successful marketing strategy. This allows you to target specific customers and demographics more easily, and will offer you the opportunity to reach your audience more effectively.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

Customer Engagement

Posted by Nick Pizzolato on Mon, Apr 24, 2017 @ 02:59 PM

One of the best ways to connect and engage with customers is by offering them an incentive to interact with your marketing message. You do this all the time by offering coupons and advertising special deals, but with consumers’ attention becoming drawn to more engaging pieces of content, your business should think about sponsoring different types of interactive marketing.

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Tags: Customer Engagement

Planning Your Summer Advertising Campaign in the Spring

Posted by Nick Pizzolato on Tue, Apr 18, 2017 @ 01:52 PM

This summer, between vacationers who visit Massachusetts for recreation, and local residents who spend a little extra time out of the office, your business will be buzzing. The summer is about keeping customers happy and your business on track. Take time in the spring to create a marketing strategy that will free you up to focus on providing the best service possible during this time.

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Tags: Wicked Local, Customer Engagement

Finding an Influencer for Your Business

Posted by Nick Pizzolato on Wed, Apr 12, 2017 @ 01:07 PM

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

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Tags: Small Business, Wicked Local, Customer Engagement

Infographic: Grow Your Business with Special Sections

Posted by Nick Pizzolato on Wed, Mar 22, 2017 @ 01:39 PM

Special sections provide targeted themes to connect your business with specific audiences in need of the products, services, and expertise you offer.

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Tags: Wicked Local, Customer Engagement, Infographic