Blog

Campaigning for Readers Choice Votes

Posted by Nick Pizzolato on Mon, Jan 15, 2018 @ 01:19 PM

Voting for the 2018 Readers Choice Awards begins today! During the next four weeks, there are a variety of ways you can encourage customers to vote for your business.

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Tags: Readers Choice, Wicked Local, Customer Engagement

Facebook's Business Recommendation Feature

Posted by Nick Pizzolato on Tue, Jan 09, 2018 @ 01:17 PM

As digital communication between consumers and businesses becomes more fluid, it’s important for customers to be able to easily share your business’s information. Social media has become an important tool for connecting businesses to customers looking for the products and services they offer. In fact, a new Facebook feature has made sharing your business’s information easier and more dynamic.

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Tags: Social Media, Wicked Local, Customer Engagement

Pushing Your Business to be a Readers Choice Winner

Posted by Nick Pizzolato on Thu, Jan 04, 2018 @ 01:09 PM

The Readers Choice Awards are about to begin! For 23 years, they have given consumers a way to vote for their favorite community businesses.

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Tags: Readers Choice, Wicked Local, Customer Engagement

Preparing Your 2018 Marketing Calendar

Posted by Nick Pizzolato on Wed, Jan 03, 2018 @ 01:16 PM

The new year is here! The 2017 slate is wiped clean and it’s time to prepare your 2018 marketing strategy. This is a great time to flip forward through the calendar and plan the dates for your upcoming promotions.

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Tags: Small Business, Wicked Local, Customer Engagement

Forecasting the Marketing Trends of 2018

Posted by Nick Pizzolato on Thu, Dec 28, 2017 @ 12:58 PM

Throughout the year, marketing trends emerge that set the tone for consumer engagement. These trends are driven by technology and the needs of customers. Some, like video, continue to grow each year with increased demand while others fade out. Here are three emerging marketing trends to look for in 2018.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Using Social Media for Holiday Promotions

Posted by Nick Pizzolato on Tue, Dec 05, 2017 @ 02:49 PM

Every business is looking to engage with consumers during the holidays. With such a narrow window to encourage shoppers to visit your store, it’s important to reach them through different mediums. A social media marketing campaign can boost your marketing message to new and existing consumers during the holidays. Here are a few ways you can use social networks to help create engagement this season.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

4 In-Store Holiday Marketing Strategies

Posted by Nick Pizzolato on Wed, Nov 29, 2017 @ 01:16 PM

Here are four strategies you can use to bring consumers into your store during the holiday season.

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Tags: Small Business, Wicked Local, Customer Engagement

Be a Part of our Flirting with Food Event!

Posted by Nick Pizzolato on Fri, Oct 06, 2017 @ 01:24 PM

People are always looking for the best ingredients to make the most delicious dish possible. With the popularity of cooking shows, magazines, blogs, and podcasts - consumers want to try new food. The want to have access to the freshest ingredients possible and love perfecting their own recipes. If your business specializes in food, flavor, or cooking the Flirting with Food: Baking, Bargains, and Banter event is a great opportunity for you to introduce your products and services to customers who are, literally, hungry to learn more.

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Tags: Wicked Local, Customer Engagement, live event

Bringing Your Business to the 3rd Best Years Expo

Posted by Nick Pizzolato on Tue, Sep 12, 2017 @ 12:47 PM

On Saturday, October 21, 2017, Wicked Local will host the third annual Best Years Expo at Gillette Stadium in Foxboro, Massachusetts. The event celebrates men and women in their 50’s, 60’s, 70’s and beyond. The mission of the expo is to introduce consumers in this demographic sweet spot to businesses that provide products, services, and resources to this target audience.

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Tags: Wicked Local, Customer Engagement, live event

Consumer Engagement with Special Section Marketing

Posted by Nick Pizzolato on Wed, Sep 06, 2017 @ 01:21 PM

Every fall in New England, homeowners look at their house and property to prepare their home for the fall and holiday season. Your business may specialize in resources that property owners are in need of for their fall projects, so it’s important to share information about your business with them.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement