Blog

June Blog Rewind: Creating New Ways to Connect with Customers

Posted by Nick Pizzolato on Thu, Jun 29, 2017 @ 12:30 PM

Businesses are constantly looking for the most effective way to engage with potential consumers. As technology advances, their methods of building a marketing message that will be relatable to customers evolve with the audience. In June, the Wicked Local Media Solutions blog shared different strategies, facts, and marketing terms that can help every business grow.

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Tags: Wicked Local, Customer Engagement

Building Content for Your Business

Posted by Nick Pizzolato on Tue, Jun 20, 2017 @ 01:43 PM

One of the most popular sayings in advertising is, “content is king.” The more information you provide to customers about your business, products, and services, the easier it is for them to feel connected to your brand.

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Tags: Wicked Local, Customer Engagement

5 Reasons Why Your Business Should Use Live Chat

Posted by Nick Pizzolato on Wed, Jun 14, 2017 @ 02:03 PM

Live chat offers consumers a chance to ask questions about products and services when they visit your digital store. Here are five reasons why your business should use live chat.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Marketing to Millennials

Posted by Nick Pizzolato on Wed, Jun 07, 2017 @ 01:34 PM


As time passes, businesses need to adapt their marketing strategy. Right now, baby boomers are the largest consumer group, while millennials have just begun to start spending. Boomers feel comfortable with ads that market to them as consumers, while the younger generation want companies that work to engage them. The two groups, separated by about thirty years, share almost none of the same buyer attitudes, but your business will need to find ways to cater to both of them.

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Tags: Wicked Local, Customer Engagement, Marketing

May Blog Rewind: Customer Engagement

Posted by Nick Pizzolato on Wed, May 31, 2017 @ 01:53 PM

During the month of May, the Wicked Local Media Solutions blog offered suggestions to local businesses on how they can connect with consumers. Whether you are preparing for the Readers Choice Awards, finding ways to build brand awareness, or building a marketing strategy around a holiday, your business can engage with customers in many different ways.

If you’ve missed any of our posts, here is our May blog rewind.

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Tags: Wicked Local, Customer Engagement

Four Ways to Create Consumer Engagement with your Landing Page

Posted by Nick Pizzolato on Thu, May 25, 2017 @ 01:30 PM

Here are four ways you can create consumer engagement with your landing page.

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Tags: Customer Engagement, Infographic

Learning the Lingo: Brand Awareness

Posted by Nick Pizzolato on Mon, May 08, 2017 @ 01:29 PM

Brand awareness is at the core of every business’s marketing plan, it’s about creating ways to make your business memorable to consumers. A great brand awareness strategy can make consumers think of your brand by just seeing an image or hearing a song.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

10 Ways to Make Mother's Day Special

Posted by Nick Pizzolato on Tue, May 02, 2017 @ 12:33 PM

Here are ten ideas to help you make Mother’s Day special for your customers.

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Tags: Wicked Local, Customer Engagement, holiday

Bring Your Business to Wicked Local U: Home

Posted by Nick Pizzolato on Mon, May 01, 2017 @ 01:55 PM

If you ask a homeowner what they would like to change about their home, they’ll probably give you a list of the work that needs to be done. If you operate a business that specializes in home improvements, you know how important it is to connect with these consumers as they begin to plan the scope of their work. Bringing your business to a live event that is focused on engaging with these customers will help create a connection with them when they are ready to tackle their home improvement project.

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Tags: Wicked Local, Customer Engagement, live event

April Blog Rewind: Engaging with Customers Through Digital Advertising

Posted by Nick Pizzolato on Wed, Apr 26, 2017 @ 12:43 PM

 

In April the Wicked Local Media Solutions Blog focused on helping businesses understand how digital marketing can grow their brand. Advertising your business online can take many forms. Your business can buy traditional digital ads or decide to sponsor a full site takeover. Using social media, you can insert your marketing message into the feed of prospective consumers or promote your brand by sponsoring a quiz or another piece of digital content.

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Tags: Wicked Local, Customer Engagement