Blog

Testimonial Tuesday: Year in Review

Posted by Nick Pizzolato on Tue, Dec 29, 2015 @ 01:32 PM

Customer testimonials can be a very important part of your marketing strategy, because they help your business build a connection with new customers. The Edelman Trust Barometer reports that 62% of customers believe that people like them are a credible source when choosing a product to purchase. A customer testimonial has the power to be this voice for you when communicating with local consumers.

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Tags: Small Business, Wicked Local, Customer Engagement, Testimonial Tuesday

Infographic: Why People Love Infographics

Posted by Nick Pizzolato on Wed, Dec 02, 2015 @ 02:27 PM

Infographics are eveywhere. I'm sure if you look in your favorite publication you'll see some sort of information that is being displayed as artwork. They are used in stories about finance, crime, sports, and politics as a way to make the raw data easy to understand. What makes them so appealing?

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Tags: Small Business, Customer Engagement, Infographic

6 Ways to Get Your Business Ready for Holiday Shoppers

Posted by Nick Pizzolato on Mon, Nov 23, 2015 @ 01:57 PM

The last six weeks of the year are the busiest for most businesses. As a store owner or manager, it’s up to you to make sure your employees are ready, your inventory is stocked, and your customers are happy. Here is a checklist of six things for you to keep in mind as the holiday shopping sprint begins.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Testimonial Tuesday: 3 Ways To Share Customer Testimonials

Posted by Nick Pizzolato on Tue, Oct 20, 2015 @ 11:24 AM

When you write promotional copy for your business, you write in a voice that is friendly, inviting, and insightful. Which is perfect, because as a business, you want consumers to feel welcome in your store and to view your company as a place they can go for answers. However, customers want to hear more than just details about products and services. They want to have a voice assure them that your company IS the best place to go for solutions. A customer testimonial offers potential consumers that assurance.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

Advertising Your Business to Local Holiday Shoppers

Posted by Nick Pizzolato on Mon, Oct 19, 2015 @ 10:26 AM

 

The holidays aren’t just a time to celebrate with friends and family. For most businesses the holidays represent a significant amount of revenue that needs to be generated. In many cases, the next year’s operating costs are raised during the holiday shopping rush. Because the stakes are so high, businesses need to find ways to advertise their inventory and raise their profile within the community.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement, Marketing

Testimonial Tuesday: Five Questions to Prepare a Guest for a Testimonial

Posted by Nick Pizzolato on Tue, Oct 13, 2015 @ 10:15 AM

Everyone knows that word-of-mouth is always the best advertising. So it makes sense to ask your customers to help you spread the word. When asking a customer to prepare a testimonial statement, don’t be surprised if they say, “Yes!” but then ask, “What am I supposed to say?” Some people have a gift for talking and writing when asked to do so, but for most people, thinking of things to say can be a challenge. As a business owner you want these customers to be at ease when talking about your business. You don’t want to make a testimonial stressful or seem like work. If they aren’t having fun, that will show in their answers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

Video: How to Recognize Custom Content

Posted by Nick Pizzolato on Wed, Oct 07, 2015 @ 11:21 AM

In just ten years, technology has drastically evolved and changed the way people engage with news media. Reading a newspaper or website isn’t just about creating and ranking stories that will appeal to readers, it’s also about finding a way make advertising more engaging to those readers.

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Tags: Sponsored Content, Small Business, Wicked Local, Customer Engagement

Testimonial Tuesday: Belmont Savings Bank (Video)

Posted by Nick Pizzolato on Tue, Oct 06, 2015 @ 11:35 AM

As a small business owner, the relationship you have with the community is very symbiotic. They rely on you to offer products and services that the community needs, and you rely on their patronage to keep your business open and profitable. Having this relationship with your customers offers a personal touch that larger chains can’t compete with. In many cases you might even call each other by your first names or greet them with a handshake when they walk in.

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Tags: Small Business, Wicked Local, Customer Engagement

Video: The Future of Business with Ecommerce

Posted by Nick Pizzolato on Wed, Sep 23, 2015 @ 01:47 PM

Building a successful business is not just about expertly marketing your products and services. You also need to provide adequate access to your inventory. For your physical store, this means having business hours that are convenient for your customers. It means that your shelves are always stocked with items that are popular. It means offering the services that you know customers will want to invest in. But, providing access to your business shouldn’t stop at unlocking the front door. Selling your merchandise and service online is another way to provide access.

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Tags: Small Business, Customer Engagement

The Best Years Expo: Celebrating Life in Your 50’s, 60’s, 70’s & Beyond

Posted by Nick Pizzolato on Tue, Sep 22, 2015 @ 11:00 AM

Are you a Baby Boomer? If you are, then you have spent the first half of your life focusing on your family, career and yourself. You’ve raised children, built a solid career, saved a little bit of money and now want to focus on achieving similar success and enjoying life.

On Saturday, November 7th, Wicked Local will host the first annual The Best Years Expo, which will be held from 10am until 5pm at Gillette Stadium in Foxboro, Massachusetts. This expo will look to educate and entertain the baby boomer generation to all the opportunities available to them now that they have the time and the money to enjoy life.

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Tags: Small Business, Customer Engagement, Business Networking, Marketing