Blog

Learning the Lingo: Big Data Analysis

Posted by Nick Pizzolato on Tue, Apr 25, 2017 @ 12:29 PM

The phrase big data analysis may seem daunting and a little frightening. However, big data analysis refers to the act of merging shopper information you’ve collected and public consumer statistics to help you build a successful marketing strategy. This allows you to target specific customers and demographics more easily, and will offer you the opportunity to reach your audience more effectively.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

Customer Engagement

Posted by Nick Pizzolato on Mon, Apr 24, 2017 @ 02:59 PM

One of the best ways to connect and engage with customers is by offering them an incentive to interact with your marketing message. You do this all the time by offering coupons and advertising special deals, but with consumers’ attention becoming drawn to more engaging pieces of content, your business should think about sponsoring different types of interactive marketing.

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Tags: Customer Engagement

Planning Your Summer Advertising Campaign in the Spring

Posted by Nick Pizzolato on Tue, Apr 18, 2017 @ 01:52 PM

This summer, between vacationers who visit Massachusetts for recreation, and local residents who spend a little extra time out of the office, your business will be buzzing. The summer is about keeping customers happy and your business on track. Take time in the spring to create a marketing strategy that will free you up to focus on providing the best service possible during this time.

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Tags: Wicked Local, Customer Engagement

Finding an Influencer for Your Business

Posted by Nick Pizzolato on Wed, Apr 12, 2017 @ 01:07 PM

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

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Tags: Small Business, Wicked Local, Customer Engagement

Infographic: Grow Your Business with Special Sections

Posted by Nick Pizzolato on Wed, Mar 22, 2017 @ 01:39 PM

Special sections provide targeted themes to connect your business with specific audiences in need of the products, services, and expertise you offer.

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Tags: Wicked Local, Customer Engagement, Infographic

Celebrating the Youth in Your Community

Posted by Nick Pizzolato on Tue, Mar 21, 2017 @ 12:11 PM

Every business owner looks forward to the day when they have the support of their customers and the surrounding community. It means that they are considered a local expert and source to turn to. Being a trusted brand also means that you are active in supporting the community when assistance is needed.

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Tags: Cause Marketing, Wicked Local, Customer Engagement, live event

New Trends: Giving Customers a Unique Photo Experience

Posted by Nick Pizzolato on Tue, Mar 14, 2017 @ 01:07 PM

Social media channels are always looking for new ways to offer engagement with their audience. Recently, Facebook introduced a new photo feature that allows users to scroll and explore wide angle photos with a cursor or by turning their mobile device.

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Tags: Social Media, Wicked Local, Customer Engagement

Finding Ways to Engage New Customers

Posted by Nick Pizzolato on Tue, Feb 14, 2017 @ 11:57 AM

You love your faithful customers. These folks have helped your community business thrive. But, as much as you appreciate their support, you also know that it takes new customers to grow your small business.

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Tags: Wicked Local, Customer Engagement

Using Bundled Advertising to Connect with an Entire Audience

Posted by Nick Pizzolato on Tue, Jan 10, 2017 @ 11:46 AM

As a business owner, there are many different options for you to explore when looking to prepare a marketing strategy. Thanks to the internet and digital content, you can now broadcast your message to a larger and more diverse audience. But, that doesn’t mean you should ignore print media and their digital properties, because a new study shows that their audience is still strong and values content across multiple platforms.

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Tags: Small Business, Wicked Local, Customer Engagement

Creating a Place for Customers

Posted by Nick Pizzolato on Mon, Nov 21, 2016 @ 01:44 PM

Small businesses have always been a gathering place for members of the community. Neighborhood residents look at your business like a community gathering place, whether it be in hair salons, pubs, hardware stores or coffee house, they trust you to welcome them and their neighbors. Building a relationship like this should be the goal of every business.

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Tags: Small Business, Wicked Local, Customer Engagement