Building Brand Loyalty

Posted by Nick Pizzolato on Wed, Oct 12, 2016 @ 02:54 PM

As a business owner, brand loyalty is how you build a loyal following. You want every customer who spends money on your products or services to be a return customer. You want them to feel comfortable coming to you in case of an emergency or if they just feel like shopping. Creating a relationship with your audience requires dedication, but it also creates a strong bond between consumer and business. Here are three ideas to help you strengthen brand loyalty

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Tags: Small Business, Wicked Local, Customer Engagement

Building Consumer Engagement Through a Contest Sponsorship

Posted by Nick Pizzolato on Mon, Aug 08, 2016 @ 02:02 PM

When you create marketing campaigns for your business, you are exploring ways that will allow customers to become invested in your brand. You want to show consumers that you are connected with their lives and actively invite them to be a part of your business. Your advertising tries to create that bond, but sometimes it might take more than a digital or print ad; you need to demonstrate your commitment to them. Sponsoring a contest is a great way for your business to begin to build a relationship with local consumers.

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Tags: Customer Engagement, Marketing

4 Tips to Help You Write Custom Content

Posted by Nick Pizzolato on Wed, Apr 13, 2016 @ 10:47 AM

Custom content is unlike other types of advertising, because the copy is written by you, the business owner, and doesn’t leave the marketing message up to interpretation. It’s content that you use to build anticipation for a promotion or to raise awareness regarding news in your industry. Your words can add a level of experience and authority that an ad may not convey.

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Tags: Digital Advertising, Small Business, Wicked Local, Customer Engagement

February Blog Rewind: Creating Ways to Engage with Consumers

Posted by Nick Pizzolato on Wed, Feb 24, 2016 @ 12:34 PM

In February, the Wicked Local Media Solutions Blog shared strategies that were designed to help you increase consumer engagement. Customers who feel a bond with your business will be more likely to purchase items from you and recommend you to their friends. They can find your business with ease when you use responsive web design and strengthen your site’s search engine optimization (SEO). Be a trusted resource by sharing content that answers questions your customers may ask, before they ask them. Your business can be a physical beacon with a simple logo redesign. Local customers want to do business with you, but you need to let them know you are available.

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Tags: Small Business, Digital Marketing, Websites, Wicked Local, Customer Engagement

4 Keys to Creating Consumer Engagement

Posted by Nick Pizzolato on Mon, Feb 08, 2016 @ 02:03 PM

Customers are looking for businesses that they can connect with. People are looking for brands that have personality and are looking to engage with them. Businesses that have conversations with consumers instead of talking to them are generally more successful and reach more people. When you reach out to shoppers and start a dialogue, you can also showcase your products, services, and your appreciation toward them.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

Testimonial Tuesday: Year in Review

Posted by Nick Pizzolato on Tue, Dec 29, 2015 @ 01:32 PM

Customer testimonials can be a very important part of your marketing strategy, because they help your business build a connection with new customers. The Edelman Trust Barometer reports that 62% of customers believe that people like them are a credible source when choosing a product to purchase. A customer testimonial has the power to be this voice for you when communicating with local consumers.

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Tags: Small Business, Wicked Local, Customer Engagement, Testimonial Tuesday

Infographic: Why People Love Infographics

Posted by Nick Pizzolato on Wed, Dec 02, 2015 @ 02:27 PM

Infographics are eveywhere. I'm sure if you look in your favorite publication you'll see some sort of information that is being displayed as artwork. They are used in stories about finance, crime, sports, and politics as a way to make the raw data easy to understand. What makes them so appealing?

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Tags: Small Business, Customer Engagement, Infographic

6 Ways to Get Your Business Ready for Holiday Shoppers

Posted by Nick Pizzolato on Mon, Nov 23, 2015 @ 01:57 PM

The last six weeks of the year are the busiest for most businesses. As a store owner or manager, it’s up to you to make sure your employees are ready, your inventory is stocked, and your customers are happy. Here is a checklist of six things for you to keep in mind as the holiday shopping sprint begins.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Testimonial Tuesday: 3 Ways To Share Customer Testimonials

Posted by Nick Pizzolato on Tue, Oct 20, 2015 @ 11:24 AM

When you write promotional copy for your business, you write in a voice that is friendly, inviting, and insightful. Which is perfect, because as a business, you want consumers to feel welcome in your store and to view your company as a place they can go for answers. However, customers want to hear more than just details about products and services. They want to have a voice assure them that your company IS the best place to go for solutions. A customer testimonial offers potential consumers that assurance.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

Advertising Your Business to Local Holiday Shoppers

Posted by Nick Pizzolato on Mon, Oct 19, 2015 @ 10:26 AM


The holidays aren’t just a time to celebrate with friends and family. For most businesses the holidays represent a significant amount of revenue that needs to be generated. In many cases, the next year’s operating costs are raised during the holiday shopping rush. Because the stakes are so high, businesses need to find ways to advertise their inventory and raise their profile within the community.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement, Marketing