Blog

5 Steps to Running a Spring Photo Contest

Posted by Nick Pizzolato on Mon, Mar 30, 2015 @ 04:20 PM

Photo sharing has become extremely popular thanks to the different apps and websites that encourage social sharing. Instagram averages 70 million photo shares a day. The increasing popularity has created a surge in companies running photo sharing promotions and contests. These are easy ways for you to create and develop engagement with the consumers in your community and also inspire user generated content for your business.

The start of Spring offers many opportunities for image contests because it can inspire stellar photography. As people begin to wander outside, taking photos to showcase spring, it offers you a chance to invite consumers to connect with your business and share those images with you.

Here are five tips for running a photo sharing contest.

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Tags: Social Media, Small Business, Digital Marketing, Customer Engagement

How To Grow Social Media Engagement Using a Calendar

Posted by Nick Pizzolato on Fri, Mar 27, 2015 @ 03:53 PM

Social media should be a part of the strategy for every business. Your social presence provides consumers with information about your business but also offers a way to communicate with your company. Engaging with you means that consumers can turn to you as a trusted resource.

But sometimes creating content on a day-to-day basis for your business can be challenging. Writer’s block can hinder the most creative social media minds. How can you clear a creative path and build strong and engaging posts?

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Tags: Social Media, Digital Marketing, Customer Engagement

How to Grow Your Business With a Blog

Posted by Nick Pizzolato on Fri, Mar 20, 2015 @ 03:30 PM

I’ll be honest, it feels a little weird to be writing a blog post about blogging. But the truth is, writing a blog is a key way for businesses to build consumer interest without spending much money on promotion. It takes time to create content and build an audience, but when you do, it will be full of consumers who feel that they have a rapport with your company.

One of the reasons I think a business owner or manager may be reluctant to starting a blog is because there may be a stigma when it comes to blogging. Afterall the term “blog” is just a abbreviation for “weblog,” or an online diary. There’s a perception that it’s just an online journal. But a blog is what you make it. For businesses it can be a tool to offer real advice and insight to potential customers.

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Tags: Small Business, Digital Marketing, Customer Engagement

Create Your Own March Madness

Posted by Nick Pizzolato on Tue, Mar 17, 2015 @ 04:17 PM

On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.

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Tags: Small Business, Customer Engagement, Marketing

Using Email Marketing to Engage with Consumers

Posted by Nick Pizzolato on Wed, Mar 11, 2015 @ 03:00 PM

People like to claim that social media has become the primary way people communicate with each other online. In reality, email is still the digital conversation king. Facebook knows this and has been trying to make its messenger app an email substitute for younger generations. However, with 122,500,453,020 emails sent every hour, email still holds a majority of the power.

One of the reasons why email is such a giant, is because not everyone has a Facebook or Twitter account. However, almost everyone has at least one email address. In 2014, the Radicati Group reported that more than 2.5 billion email addresses existed globally.

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Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing

Learning the Lingo: Crowdsourcing

Posted by Nick Pizzolato on Fri, Mar 06, 2015 @ 04:57 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: crowdsourcing.

Local businesses need community support to survive. A successful company reaches out to consumers and builds relationships with them looking to build trust. The goal is for customers to turn to a local business owner as an expert in their industry. The more of these relationships you can build, the larger your own local community of shoppers grows.

A growing trend in marketing, is building these communities through crowdsourcing. Crowdsourcing is when a business owner/manager asks their audience for an opinion. They use these conversations as a way to seek consumer advice and build a stronger relationship with patrons. This gives customers a voice and lets them feel that they have some ownership in the decision making process.

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Tags: Small Business, Digital Marketing, Customer Engagement, Marketing

Using Live Chat to Engage with Your Digital Customers

Posted by Nick Pizzolato on Fri, Feb 20, 2015 @ 12:23 PM

Generating sales is more than just having the right products being visible to consumers. It’s also a matter of creating engagement with customers. Every customer wants to feel welcomed to a business. They like to feel that their patronage is wanted and needed.

Advertising and marketing strategies in the 21st century are focused on making consumers feel like they are part of a community. Making this connection through your digital store can be incredibly difficult. After all, you need to still represent your company online, but also offer an easy way for customers to contact and communicate with your enterprise.

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Tags: Digital Advertising, Digital Marketing, Customer Engagement, Marketing

New & Trending: Wearable Technology at CES

Posted by Nick Pizzolato on Fri, Jan 16, 2015 @ 04:41 PM

The Annual International Consumer Electronics Show (CES) was held last week in Las Vegas, Nevada. CES has become the showcase for companies to debut new gadgets and technology for consumers and investors. From drones to driverless cars, the show helps create buzz around products and companies.

While reading about the event, I saw that wearable technology was one of the more popular trends on display this year. All of these products look like they can have a positive influence on health, fitness, pet care and even fashion.

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Tags: Customer Engagement, News & Trends

Taking Your Business Mobile

Posted by Nick Pizzolato on Fri, Jan 09, 2015 @ 12:54 PM

Do you ever get the feeling that no one is paying attention to you? I don’t mean in the way one would ask themselves if they are having an existential crisis. Literally, when you go out into the world, how many people are actually paying attention to you?

Next time you hop on a train, sit in a restaurant or even walk around your community, look around and count. Sure, there may be a few people making eye contact, but most likely they’ll be concentrating on their smartphone.

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Tags: Small Business, Customer Engagement, Mobile

Know Your Meme: Internet Culture that Businesses Can Use

Posted by Nick Pizzolato on Tue, Jan 06, 2015 @ 03:30 PM

There was a time when I wouldn’t even think about explaining what an internet meme was, let alone how a business might possibly use them. But, it’s a brave new world where businesses need to connect and engage with consumers in other ways besides endorsing their products. One of the ways companies are expanding their brand engagement is by using an internet meme.

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Tags: Social Media, Customer Engagement, News & Trends