Blog

Infographic: 5 Reasons Why OnTarget Display Advertising Works

Posted by Nick Pizzolato on Wed, Aug 30, 2017 @ 02:30 PM

Here are five reasons how OnTarget display advertising can help you connect your brand with customers.

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Tags: Digital Advertising, Digital Marketing, Wicked Local, Customer Engagement

Greeting Customers Through a Retargeting Strategy

Posted by Nick Pizzolato on Thu, Jun 15, 2017 @ 12:58 PM

Most marketing strategies have one thing in common: repetition. Finding ways to display and announce the name of your business to consumers is an effective way to make an impression. You see this strategy used in print, on TV, and in radio ads, but your digital ads can also become a tool for brand recognition as customers use the internet.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Learning the Lingo: Site Takeover

Posted by Nick Pizzolato on Mon, Apr 10, 2017 @ 01:25 PM

A successful digital marketing campaign is measured by how many customers click on your ad. Creating the most amount of exposure possible for your ad will increase the traffic to your site and build brand recognition. A website takeover immediately draws consumer attention to your marketing campaign and increases your overall response rates.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Video: OnTarget Display Advertising: Creating Digital Engagement with Customers

Posted by Nick Pizzolato on Thu, Feb 02, 2017 @ 12:01 PM

OnTarget Display Advertising can create engagement with potential customers. Find out more by watching this video.

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Tags: Digital Advertising, Wicked Local, Marketing

Engaging with Consumers Through OnTarget Marketing

Posted by Nick Pizzolato on Mon, Jan 23, 2017 @ 12:43 PM

As technology evolves and continues to offer more ways we can engage with digital content, business owners gain more opportunity to connect with consumers. Investing in OnTarget marketing will bring your marketing campaign to potential customers as they search for certain keywords, travel near your business, or visit your website.

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Tags: Digital Advertising, Wicked Local

Video: Growing Your Audience with Print, Digital, and Mobile Advertising

Posted by Nick Pizzolato on Tue, Jul 12, 2016 @ 01:52 PM

As a business owner, you are always looking for ways to increase the number of customers that will turn to your brand for solutions. The broader your appeal, the more likely you are to grab the attention of a greater amount of potential consumers. When you use multimedia marketing, you create print, digital, and mobile ads that connect with an audience and expand your reach across multiple platforms. Wicked Local Media Solutions has an advertising package that will help you reach more customers through a multimedia advertising strategy. Watch this video to learn more.

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Tags: Digital Advertising, Small Business, Wicked Local, Print

Making Your Facebook Ad Stand Out

Posted by Nick Pizzolato on Mon, Jun 13, 2016 @ 01:32 PM

Having your business active on Facebook is an easy and effective way to engage with people who already trust your brand. With more than one million active users a month, Facebook is also a great place to advertise your business to new clients. Facebook offers different styles and ad building strategies for you to consider; but no matter what campaign you lean toward, there are certain things you can do to make your ad be more accessible.

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Tags: Social Media, Digital Advertising, Small Business, Wicked Local

Advertising with Mobile Apps

Posted by Nick Pizzolato on Tue, Jun 07, 2016 @ 11:22 AM

If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Mobile

April Blog Rewind: Connecting With Your Audience

Posted by Nick Pizzolato on Mon, May 02, 2016 @ 10:51 AM

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

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Tags: Social Media, SEM, Digital Advertising, Digital Marketing, Wicked Local, Email Marketing

4 Tips to Help You Write Custom Content

Posted by Nick Pizzolato on Wed, Apr 13, 2016 @ 10:47 AM

Custom content is unlike other types of advertising, because the copy is written by you, the business owner, and doesn’t leave the marketing message up to interpretation. It’s content that you use to build anticipation for a promotion or to raise awareness regarding news in your industry. Your words can add a level of experience and authority that an ad may not convey.

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Tags: Digital Advertising, Small Business, Wicked Local, Customer Engagement