For the last two weeks, we’ve shared ten different ways that you can advertise your brand on the WickedLocal.com network. The types of advertising have been diverse in size and how they feature your content; each one designed to connect with one of our 2.8 million viewers in their own unique way. However, they are not the only ways available to engage with consumers through our 160 hyperlocal news sites. Here are five additional types of digital advertising opportunities Wicked Local offers.Read More
One of the benefits of advertising your business online, is that there are many different types of ways to share your message. The variety of marketing styles offers a local business the ability to attract and engage with consumers and can make your advertisement a beacon.Read More
You’ve advertised your business in print, but now it’s time to take your marketing campaign to the digital stage. But what exactly does that mean? How are different ad units effective in presenting your message to consumers? The vast network of Wicked Local websites offer businesses a number of digital marketing solutions that you can use to help spread your message throughout more than 150 communities in Eastern Massachusetts and beyond.Read More
Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.Read More
For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on techgiant.com. They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from techgiant.com keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.Read More
Every business should have a digital advertising strategy. However, digital marketing is more than just placing an ad on a webpage. It’s about creating engagement between consumers and your online ads. Businesses can take part in search engine marketing (SEM), email marketing, social media marketing, video advertisements, and even create custom content that will profile their products and services.
These are just a few of the ways Wicked Local Media Solutions can expand your company's digital profile. We are digital marketing experts that can help your business connect with local customers through our digital solutions.Read More
For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.Read More
As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.Read More
Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.
But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.Read More
Having a YouTube channel is the perfect tool for your business to create content that is both educational and entertaining for your customers. These videos are going to help expand your brand digitally and create easily consumable information for your audience.
Now that you have created your YouTube channel, it’s time to think how to keep the site active and engaging. Your channel is not only a hub for your content, but a place where people will be directed to when they do a web or YouTube search for specific content. Your YouTube page will help strengthen your company’s digital branding.Read More