Blog

5 Common Types of Online Advertising

Posted by Nick Pizzolato on Tue, Mar 15, 2016 @ 10:41 AM

You’ve advertised your business in print, but now it’s time to take your marketing campaign to the digital stage. But what exactly does that mean? How are different ad units effective in presenting your message to consumers? The vast network of Wicked Local websites offer businesses a number of digital marketing solutions that you can use to help spread your message throughout more than 150 communities in Eastern Massachusetts and beyond.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Four Reasons Why Responsive Design Makes a Website Better

Posted by Nick Pizzolato on Mon, Feb 15, 2016 @ 11:38 AM

Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Learning the Lingo: Retargeting

Posted by Nick Pizzolato on Mon, Dec 07, 2015 @ 11:44 AM

For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on techgiant.com. They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from techgiant.com keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Learning the Lingo

Video: Engaging Consumers Online

Posted by Nick Pizzolato on Wed, Oct 21, 2015 @ 12:01 PM

Every business should have a digital advertising strategy. However, digital marketing is more than just placing an ad on a webpage. It’s about creating engagement between consumers and your online ads. Businesses can take part in search engine marketing (SEM), email marketing, social media marketing, video advertisements, and even create custom content that will profile their products and services.

These are just a few of the ways Wicked Local Media Solutions can expand your company's digital profile. We are digital marketing experts that can help your business connect with local customers through our digital solutions.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

4 Popular Types of Mobile Advertising

Posted by Nick Pizzolato on Mon, Oct 12, 2015 @ 10:15 AM

For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

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Tags: Digital Advertising, Small Business, Websites, Wicked Local, Video, Mobile, Marketing

3 Ways to Promote Your Business on Facebook

Posted by Nick Pizzolato on Tue, Sep 29, 2015 @ 09:31 AM

As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing, Wicked Local

Ending Your Summer by Planning For Your Fall

Posted by Nick Pizzolato on Tue, Sep 01, 2015 @ 01:35 PM

Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.

But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.

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Tags: Social Media, Seasonal Marketing, Digital Advertising, Small Business, Marketing

7 Tips to Having a Great YouTube Channel

Posted by Nick Pizzolato on Mon, Aug 17, 2015 @ 01:07 PM

Having a YouTube channel is the perfect tool for your business to create content that is both educational and entertaining for your customers. These videos are going to help expand your brand digitally and create easily consumable information for your audience.

Now that you have created your YouTube channel, it’s time to think how to keep the site active and engaging. Your channel is not only a hub for your content, but a place where people will be directed to when they do a web or YouTube search for specific content. Your YouTube page will help strengthen your company’s digital branding.

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Tags: Digital Advertising, Small Business, Digital Marketing, Video

Supporting Local Business During the Sales Tax Holiday

Posted by Nick Pizzolato on Wed, Aug 12, 2015 @ 01:50 PM

This weekend, the Commonwealth of Massachusetts will hold its 10th Sales Tax Holiday. On Saturday, August 15th and Sunday, August 16th Bay State consumers will be able to purchase retail items, up to $2,500, without a sales tax.

Massachusetts Governor, Charlie Baker, stated that the sales tax holiday is beneficial for both consumers and small businesses. He stated that the brief break consumers get from the sales tax also stimulates city and town economies across the state.

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Tags: Digital Advertising, Small Business, Digital Marketing

Six Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Jun 22, 2015 @ 02:03 PM

Twitter may not have the massive audience that Facebook has, but it’s still a very active social media network that creates engagement and interest with consumers. The trick to building a captive audience on Twitter is to offer your followers content they can use. Here are six ways to promote your business on Twitter and gain consumer interest.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing