Blog

Your Business's Year in Review

Posted by Nick Pizzolato on Wed, Dec 24, 2014 @ 12:14 PM

Some of my favorite stories to read at the end of the year are articles that look back at the year that was. It seems like every publication writes at least one “Year in Review” article.

I find them interesting for two reasons. First, I have a terrible, terrible memory. Unless an event, product or day connects with me in a significant way, I probably will forget it happened. For example, I can tell you where I was when the Red Sox won the 2004 World Series, but I have no idea who won the 2014 World Series.

Second, these lists are a great way to compare trends from year to year. What was the most popular kind of music? What were the news stories that we consumed and how did we consume them? What can we learn to make the next year different?

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Tags: Social Media, Digital Advertising, Small Business

Display Advertising: Capturing New Customers

Posted by Media Solutions on Mon, Aug 04, 2014 @ 02:57 PM

Building brand awareness – making sure consumers are familiar with the life and availability of your product is a key part of a complete web presence for your local business.

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Tags: Digital Advertising, Digital Marketing, Customer Engagement

The Power of Storytelling – Sponsored Content

Posted by Media Solutions on Mon, Jul 21, 2014 @ 12:44 PM

You’ve no doubt heard the truism that everyone has a story to tell, and nowhere is that more true than with businesses of all sizes and scopes. Chances are, if you started your own business, run a business, manage services or make a living doing or selling something to someone else, you’ve got even more than one story to tell: Do your potential or current customers know how long you’ve been in business? Do they know that you’re an expert at what you do? Do they know the multitude of ways you might be able to help them? Do they know how you stack up against the competition? Do they really know you?

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Tags: Sponsored Content, Digital Advertising

Opening Your Doors to the Digital Marketplace

Posted by Matt Graul on Fri, Jul 11, 2014 @ 11:42 AM

It’s not an original thought to ramble on about the company website as the digital storefront, the hub of all your online marketing efforts, or a cliché metaphor like “the foundation of the house.” In reality, this notion has become fact. The website is the online storefront. However, now that web presence has become ubiquitous, it’s hard to differentiate yourself from the competition based upon a flashy website. Your products and services have to do the differentiating. Furthermore, providing a consistent user experience for those who inquire about your products and services is crucial.

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Tags: Digital Advertising, Websites

Digital Advertising Ammo for the Small Business

Posted by Media Solutions on Fri, May 02, 2014 @ 02:58 PM

Did you know that the original consumer purchase funnel is over 115 years old?  Even back then, there was a definitive pattern in which customers moved through a buying cycle, starting from awareness to the end result of making an actual purchase.  The original model was AWARENESS, INTEREST, DESIRE and CONNECTION = SALE.

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Tags: Digital Advertising, Small Business, Customer Engagement, Marketing