Enhancing Your Business with an Updated Website

Posted by Nick Pizzolato on Tue, May 16, 2017 @ 01:23 PM

Your website is the digital hub for your business. It’s where customers are directed to visit when they find your business during a web search or click on a digital ad. You can use it for promotional announcements and as a home for your landing pages. Your site needs to be more than just a static informational page. An updated website can help your business grow and prosper.

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Tags: Digital Marketing, Websites, Wicked Local

Learning the Lingo: Site Takeover

Posted by Nick Pizzolato on Mon, Apr 10, 2017 @ 01:25 PM

A successful digital marketing campaign is measured by how many customers click on your ad. Creating the most amount of exposure possible for your ad will increase the traffic to your site and build brand recognition. A website takeover immediately draws consumer attention to your marketing campaign and increases your overall response rates.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

The Basics to Buying Ads Online

Posted by Nick Pizzolato on Wed, Apr 05, 2017 @ 02:20 PM

Every year, the digital marketplace grows. Consumers are given new tools to make purchases easier and businesses are presented with new opportunities to reach customers. At the core of all of these advancements however, are websites. Your business can still find ways to reach customers using new web advertising techniques.

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Tags: Digital Marketing, Wicked Local

A Visual Guide to Advertising on Instagram

Posted by Nick Pizzolato on Tue, Apr 04, 2017 @ 01:50 PM

With 400 million daily active users and 95 million photos and videos shared every day, Instagram has become a popular medium for businesses to promote their products, services, and brand. Advertising on Instagram can help your business engage with new customers, build a larger fan base, or even direct people to your physical store. Instagram can be a great tool to help your brand engage with consumers.

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Tags: Digital Marketing, Wicked Local

Running Promotions for the Holidays

Posted by Nick Pizzolato on Tue, Nov 29, 2016 @ 01:17 PM

As more customers begin to think about how to finish their holiday shopping, they’ll be looking for businesses to offer them incentives to shop at their store. You’ll undoubtedly be offering promotions and discounts to customers as a way to attract those on the lookout for deals. But what’s the best way to market those promotions? Certainly the tried and true methods of print advertising works, but you can use new media to reach more consumers.

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Tags: Social Media, Digital Marketing, Wicked Local, holiday

Video: Advertising on the New Wicked Local

Posted by Nick Pizzolato on Tue, Sep 06, 2016 @ 02:02 PM


In late July, Wicked Local updated the websites in our Wicked Local network in order to give our entire audience a better overall user experience. Now, the community and daily news sites offer readers a better opportunity to engage with our stories, photos and videos faster than before. In addition, our updated web presence offers your business valuable advertising space, a larger reach across all digital platforms, and a more engaged audience. Your local business will be able to share your marketing campaigns on Wicked Local and receive more accurate impressions and true consumer engagement.

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Tags: Small Business, Digital Marketing, Wicked Local

Four Types of Advertising for your Political Marketing Strategy

Posted by Nick Pizzolato on Mon, Aug 29, 2016 @ 01:31 PM

This November, Americans will go to the polls and vote on legislation, and for politicians to represent them at both a local and national level. These next few months are important to every campaign as they build a strategy that will attempt to reach and persuade as many people as possible to support certain issues. If you are trying to build support for a candidate or cause, here are four ways you can create a message that voters will engage with.

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Tags: Digital Marketing, Wicked Local, Marketing, Print

The Case for Multimedia Marketing in 2 Infographics

Posted by Nick Pizzolato on Wed, Aug 24, 2016 @ 01:44 PM

There is no better way to connect with your audience then to market your business with local media. By creating an advertising campaign that reaches users across all forms of media you will reach a larger audience and strengthen your brand's recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Print

Learning the Lingo: Customer Relationship Management or CRM

Posted by Nick Pizzolato on Tue, Aug 02, 2016 @ 12:28 PM

Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.

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Tags: Small Business, Digital Marketing, Learning the Lingo

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print