Blog

Running Promotions for the Holidays

Posted by Nick Pizzolato on Tue, Nov 29, 2016 @ 01:17 PM

As more customers begin to think about how to finish their holiday shopping, they’ll be looking for businesses to offer them incentives to shop at their store. You’ll undoubtedly be offering promotions and discounts to customers as a way to attract those on the lookout for deals. But what’s the best way to market those promotions? Certainly the tried and true methods of print advertising works, but you can use new media to reach more consumers.

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Tags: Social Media, Digital Marketing, Wicked Local, holiday

Video: Advertising on the New Wicked Local

Posted by Nick Pizzolato on Tue, Sep 06, 2016 @ 02:02 PM

 

In late July, Wicked Local updated the websites in our Wicked Local network in order to give our entire audience a better overall user experience. Now, the community and daily news sites offer readers a better opportunity to engage with our stories, photos and videos faster than before. In addition, our updated web presence offers your business valuable advertising space, a larger reach across all digital platforms, and a more engaged audience. Your local business will be able to share your marketing campaigns on Wicked Local and receive more accurate impressions and true consumer engagement.

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Tags: Small Business, Digital Marketing, Wicked Local

Four Types of Advertising for your Political Marketing Strategy

Posted by Nick Pizzolato on Mon, Aug 29, 2016 @ 01:31 PM

This November, Americans will go to the polls and vote on legislation, and for politicians to represent them at both a local and national level. These next few months are important to every campaign as they build a strategy that will attempt to reach and persuade as many people as possible to support certain issues. If you are trying to build support for a candidate or cause, here are four ways you can create a message that voters will engage with.

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Tags: Digital Marketing, Wicked Local, Marketing, Print

The Case for Multimedia Marketing in 2 Infographics

Posted by Nick Pizzolato on Wed, Aug 24, 2016 @ 01:44 PM

There is no better way to connect with your audience then to market your business with local media. By creating an advertising campaign that reaches users across all forms of media you will reach a larger audience and strengthen your brand's recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Print

Learning the Lingo: Customer Relationship Management or CRM

Posted by Nick Pizzolato on Tue, Aug 02, 2016 @ 12:28 PM

Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.

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Tags: Small Business, Digital Marketing, Learning the Lingo

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

Using Multimedia Advertising to Reinforce Your Message

Posted by Nick Pizzolato on Wed, Jul 20, 2016 @ 11:55 AM

When your business begins a marketing campaign the long term goal is to convert members of your audience into customers. The challenge is that different audiences turn to different types of mediums to consume their media. By using a multimedia approach for your advertising, not only do you capture more than one demographic group, you also reinforce your message each time they see it.

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Tags: Digital Marketing, Wicked Local, Mobile, Print

3 Ways to Use Promotions to Engage with Customers

Posted by Nick Pizzolato on Mon, Jul 18, 2016 @ 12:36 PM

The most important element of customer service, is creating a positive impression with a consumer. This leads them to trust your business and think of you first when they need a solution. Certainly, the service you provide to a customer is the best way to build this relationship, but to create the spark of engagement, a promotion will help get their attention.

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Tags: Small Business, Digital Marketing, Wicked Local

Multimedia Advertising Builds Local Business Success

Posted by Nick Pizzolato on Mon, Jul 11, 2016 @ 11:30 AM

Multimedia advertising is a great way for your business to connect with readers and strengthen your brand. You can reach more customers by advertising in print, on the internet, and on mobile devices. Read More

Tags: Digital Marketing, Wicked Local, Print

Facebook's New Changes and How it Effects Your Business

Posted by Nick Pizzolato on Wed, Jul 06, 2016 @ 11:16 AM

Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local