Blog

Five Steps to Branding Your Business with Hashtags

Posted by Nick Pizzolato on Wed, Feb 14, 2018 @ 02:22 PM

Hashtags have become a favorite way for businesses to attract and engage with customers through social networks. Here are five steps to help you build your brand with hashtags.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

7 Steps to a Successful Display Advertising Strategy

Posted by Nick Pizzolato on Fri, Feb 02, 2018 @ 01:40 PM

Here are 7 steps you can use to help build a successful display advertising strategy.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, display advertising

Facebook's New Algorithm and Your Business

Posted by Nick Pizzolato on Tue, Jan 30, 2018 @ 12:52 PM

Facebook is always trying to improve their user experience by adjusting the algorithm that controls how their newsfeed works. This key piece of evolving code is essential in understanding how and when posts are seen by consumers. Earlier this month, they updated this algorithm again. Here is how it may effect your business.

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Tags: Social Media, Digital Marketing, Wicked Local, Customer Engagement

6 Steps to Improve Your Social Media Presence

Posted by Nick Pizzolato on Thu, Jan 25, 2018 @ 02:38 PM

Here are six steps to improve the social media presence of your business.

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Tags: Social Media, Digital Marketing, Wicked Local, Customer Engagement, Infographic

Create Content that Matters

Posted by Nick Pizzolato on Tue, Jan 23, 2018 @ 01:37 PM

The content you produce for your website plays an important role in attracting and retaining customers. It defines your business, as well as the products and services you offer consumers

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Tags: Small Business, Digital Marketing, Websites, Wicked Local

Strengthen Your SEO in 8 Steps

Posted by Nick Pizzolato on Wed, Jan 17, 2018 @ 01:21 PM

Search engines are most likely the way new customers will find your business. The higher your business appears as a search engine result, the higher the probability it will be clicked on. Here are eight ways you can strengthen your website’s search engine optimization (SEO).

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Forecasting the Marketing Trends of 2018

Posted by Nick Pizzolato on Thu, Dec 28, 2017 @ 12:58 PM

Throughout the year, marketing trends emerge that set the tone for consumer engagement. These trends are driven by technology and the needs of customers. Some, like video, continue to grow each year with increased demand while others fade out. Here are three emerging marketing trends to look for in 2018.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

The Top Marketing Trends of 2017

Posted by Nick Pizzolato on Mon, Dec 18, 2017 @ 02:22 PM

Every year, there are new developments in marketing that become popular and difficult to ignore. In 2016, the use of augmented reality became relevant when Pokemon Go was introduced. While the app became less popular, it created a new marketing opportunity for businesses to engage with consumers. Here are some of the most important marketing trends of 2017.

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Tags: Small Business, Digital Marketing, Wicked Local, News & Trends

Preparing Your Business for the 2018 Readers Choice Awards

Posted by Nick Pizzolato on Thu, Dec 14, 2017 @ 01:01 PM

A new year means that it’s time to name new Readers Choice Award winners. On January 14, 2018, the polls will open and Wicked Local’s 2018 Readers Choice Awards will invite consumers to vote for their favorite community business.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Print

News and Trends: Using Marco Polo to Engage Customers

Posted by Nick Pizzolato on Mon, Dec 11, 2017 @ 01:06 PM

Streaming video applications have been popular for a number of years, and app creators are still finding new ways to use video functionality to revolutionize communication. With video messaging, businesses can engage with customers personally and build a relationship. There’s a new app available that is designed specifically for this.

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Tags: Social Media, Digital Marketing, Wicked Local