Blog

News and Trends: Using Marco Polo to Engage Customers

Posted by Nick Pizzolato on Mon, Dec 11, 2017 @ 01:06 PM

Streaming video applications have been popular for a number of years, and app creators are still finding new ways to use video functionality to revolutionize communication. With video messaging, businesses can engage with customers personally and build a relationship. There’s a new app available that is designed specifically for this.

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Tags: Social Media, Digital Marketing, Wicked Local

Using Social Media for Holiday Promotions

Posted by Nick Pizzolato on Tue, Dec 05, 2017 @ 02:49 PM

Every business is looking to engage with consumers during the holidays. With such a narrow window to encourage shoppers to visit your store, it’s important to reach them through different mediums. A social media marketing campaign can boost your marketing message to new and existing consumers during the holidays. Here are a few ways you can use social networks to help create engagement this season.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

Developing Rich Media Ads for the Holidays

Posted by Nick Pizzolato on Thu, Nov 30, 2017 @ 01:18 PM

The holiday season is here and your marketing strategy should focus on the best ways to create consumer engagement so you can make the most of this peak shopping period.

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Tags: Seasonal Marketing, Digital Advertising, Digital Marketing, Wicked Local, holiday

Our Holiday Gift to You

Posted by Nick Pizzolato on Tue, Nov 21, 2017 @ 11:51 AM

The holiday season is here. It’s one of the best times to connect with new and existing customers who are looking to complete their holiday shopping. To help you engage with customers, we have an early holiday gift. Wicked Local Media Solutions is offering your business the unique opportunity to reach consumers with a 2 for 1 rich media ad special for the holiday season.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Marketing to Different Demographics

Posted by Nick Pizzolato on Mon, Nov 20, 2017 @ 02:16 PM

Your marketing strategy may differ depending on the customer demographic you are trying to reach. Here are five tips to keep in mind while developing a marketing campaign.

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Tags: Digital Marketing, Wicked Local, Infographic

8 Ways to Build Great Email Marketing

Posted by Nick Pizzolato on Thu, Nov 16, 2017 @ 01:21 PM

Email marketing is a great way for your business to engage with new and existing consumers. You have an opportunity to create a buyer’s journey with a message that offers a promotion, which could lead to their interest in other products you offer. Here are eight rules for crafting a successful email marketing message.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Marketing Your Business to a Digital News Audience

Posted by Nick Pizzolato on Wed, Nov 15, 2017 @ 02:12 PM

Every year the number of consumers who read the news continues to transition from print to online. By understanding who is reading the news online, your business can prepare a strategy to engage those customers.

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Tags: Small Business, Digital Marketing, Wicked Local, holiday

5 Ways to Engage with Customers in Surrounding Communities

Posted by Nick Pizzolato on Fri, Oct 27, 2017 @ 12:17 PM

Here are five ways your business can reach out and engage with customers in surrounding communities.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Three SEO Tips That Won't Cost You a Dime

Posted by Nick Pizzolato on Wed, Oct 25, 2017 @ 01:36 PM

Your placement on a search engine results page determines how much traffic could be driven to your website. Managing this can be an imperfect science that requires constant trial and error to find the right solution. Organic search results depend not only on your keywords, but the keywords other businesses use as well. While search engine optimization (SEO) strategies are always in flux, here are three ways you can strengthen yours for free.

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Tags: SEM, Digital Marketing, Wicked Local

5 Growing Trends in Digital Advertising

Posted by Nick Pizzolato on Mon, Oct 23, 2017 @ 02:37 PM

Here are five growing trends in digital advertising that your business can use to create engagement.

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Tags: Digital Advertising, Digital Marketing, Wicked Local