Twitter may not have the massive audience that Facebook has, but it’s still a very active social media network that creates engagement and interest with consumers. The trick to building a captive audience on Twitter is to offer your followers content they can use. Here are six ways to promote your business on Twitter and gain consumer interest.Read More
Creating an online presence for your local business is a great first step to connect with consumers. However, with so many businesses online, it’s not enough to just have an URL, you need to promote it on search engines too. To help increase a website’s consumer engagement business owners turn to search engine marketing (SEM). SEM strategy calls for a business to create text ads on search engines. If you select the proper keywords, your business can be located above the top organic search results.
In May, we discussed the meaning of search engine marketing, the strategy to build a successful campaign and much more. If you missed any of these posts, here is May’s Blog Rewind.Read More
You can only make a first impression once. That’s a common sentiment held by business owners and their managers when describing the need for great customer service. And, it’s true. If your business delivers amazing customer service, that will result in returning customers and great buzz. However, if a customer feels neglected or slighted, they might not come back and they might share their story with other consumers.
Businesses use to only have to worry about bad word of mouth reviews. In the digital age, a business needs to be aware of their positive and negative reviews online too. Finding out about negative reviews and working to restore consumer faith in your business is a struggle every business owner will battle. Finding and dealing with these posts is called reputation management.
Here are four ways you can start managing your online reputation.Read More
Search engine marketing has become the focus of many businesses as they try to build their brand and engage customers online. For many business owners the world of online advertising is still a brand new experience. We wanted to address some frequently asked questions that some advertisers may have about search engine marketing and strategy for their marketing campaigns.Read More
Search engine marketing (SEM) is more than just crafting the perfect text ad to be seen on a search engine. It also can refer to the steps you can take to bolster your website’s position as a search result when people do web searches. Despite having two different philosophies for search engine marketing, you can use both strategies to work together and build a strong web presence for your business.Read More
Search engine marketing gives your business the opportunity to be seen by web users who search for a particular term or phrase related to your business. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the right keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign.
Search engine marketing is more than just selecting keywords to represent your business. It is fantastic if your ad wins the top bid and you receive top placement because of you keyword selection. It gets even better when people are engaging with your ad. However, that doesn’t necessarily mean you can’t make your campaign better. A business owner should always be looking for ways to grow and adapt an advertisement and keep building positive momentum.
Like any advertising campaign, search engine marketing campaigns takes constant research, updating, and data analysis. By upgrading and keeping your text ad fresh, you increase your chances for continued success.
Here are three things you can do to keep your search engine marketing campaign up-to-date and successful.Read More
Some of the terms used in this post we covered in last week’s edition of Learning the Lingo.
You’ve created a website for your business. Visually, it’s stunning. You also have incredible content. You provide educational and entertainment components to properly communicate your mission with an audience. Now, you just need consumers to find the webpage.
Despite all of your content and your focus on keywords, you still don’t get the type of response you want from a search engine. If the organic search isn’t meeting your expectations, what can you do? Take a deeper look into search engine marketing (SEM). The secret to getting good exposure on search engines isn’t being a top search result, it’s understanding how search engine marketing works.Read More
A website is built to gain notoriety. It’s a beacon to draw attention to your company. Like any light, the longer it burns the brighter it becomes. With time visitors will be directed toward it. However, your light will only be burn if it has power.
Keywords are your website’s power. Your keywords should not just be associated as a part of your site, they need to be merged within your site. When search engines look for your business they search for the keywords that are built into your pages.
How do you make keywords and phrases a part of your website? There was a time when you would just have to repeat the name of your business to grab the attention of a search engine. That’s not the case anymore. Now, they are looking for words that have meaning and are not just listed on a website, but in a website. Words that describe the data a site offers. That’s metadata.Read More
Learning the Lingo is a series of posts that investigate marketing terms, ideas and strategies.
“How can I get my business on the front page of Google?” That is probably a question you ask yourself every week. You know that a majority of internet users don’t click on the second page of a search engine. If you aren’t on that first page of results, your website gets lost. Your brand needs to stand tall amongst your competition.
During the month of May, Wicked Local Media Solutions is going to offer tips, advice, explanations and statistics that will help your business become more search engine friendly. Unfortunately when it comes to search engine marketing there are a lot of terms, acronyms, and practices that are confusing and aren’t always explained. I want to make sure everyone who reads this blog is in a position to understand these words and strategies.
This edition of Learning the Lingo will break down some of the more common acronyms and the buzzwords that are used. So, if you come across these terms in another blog, you’ll know what’s being said. We want you to be able build a strategy that works the best for your business.Read More