Social Media Tools that Make Managing Multiple Accounts Easy

Posted by Nick Pizzolato on Wed, Jul 08, 2015 @ 10:23 AM

Having a social media account for your business isn’t just an option any more, it’s a necessity. Whether you manage a small hardware store or a large corporate store, having access to social media allows a business to connect and engage with consumers directly.

However, every social media site has a different fan base. If you want to reach as many potential customers as possible, your business should have a presence on multiple social networks. But, the more sites you add, the more work you make for the person monitoring those accounts.

Having a social media presence is more than just sharing an update or a photo. A social media manager needs to find a way to keep track of the messages that they’ve sent. They need to respond to comments and questions posed by followers and customers. Most importantly, they need to measure the success of social campaigns. When the number of social feeds is increased, all of these other jobs require more attention as well.

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Tags: Social Media, Small Business, Digital Marketing

Learning the Lingo: Tagging

Posted by Nick Pizzolato on Mon, Jul 06, 2015 @ 01:55 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: tagging.

User interaction is the key element to every social media platform. That’s what makes social media such a powerful tool, the ability for one person to connect with another with a click of their mouse or by tapping their phone. In many cases, people start conversations with their friends directly just by typing their name into a comment field. This is “tagging.”

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Tags: Social Media, Digital Marketing, Learning the Lingo

12 Ways to Promote Your Business on the 4th of July

Posted by Nick Pizzolato on Tue, Jun 30, 2015 @ 01:25 PM

Creating social media campaigns that will inspire audience participation can be a struggle. Even if your business is followed by hundreds of people, you can’t always control who is going to be looking at their feed and who will see your post. A great way to help spark interest in a campaign is to use the excitement that a national holiday produces.

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Tags: Social Media, Digital Marketing

Promoting Your Business On LinkedIn

Posted by Nick Pizzolato on Wed, Jun 24, 2015 @ 01:59 PM

Most social media channels are very broad and look to serve the general population. You can post messages that are more fun or relaxed because customers are looking for a business to be relatable. But what if your business sells to other businesses? Your messages can still be personal but they need to be presented in a cleaner more professional format.

LinkedIn offers a business the opportunity to present their posts so they look clean and polished. That’s not to say messages can’t be personal or fun, but more often than not, your posts are going to be more direct and look to attract a more professional audience.

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Tags: Social Media, Digital Marketing, Wicked Local, Marketing

Six Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Jun 22, 2015 @ 02:03 PM

Twitter may not have the massive audience that Facebook has, but it’s still a very active social media network that creates engagement and interest with consumers. The trick to building a captive audience on Twitter is to offer your followers content they can use. Here are six ways to promote your business on Twitter and gain consumer interest.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing

May Blog Rewind: Placing Your Business at the Top of Search Engines

Posted by Nick Pizzolato on Fri, May 29, 2015 @ 11:38 AM

Creating an online presence for your local business is a great first step to connect with consumers. However, with so many businesses online, it’s not enough to just have an URL, you need to promote it on search engines too. To help increase a website’s consumer engagement business owners turn to search engine marketing (SEM). SEM strategy calls for a business to create text ads on search engines. If you select the proper keywords, your business can be located above the top organic search results.

In May, we discussed the meaning of search engine marketing, the strategy to build a successful campaign and much more. If you missed any of these posts, here is May’s Blog Rewind.

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Tags: SEM, Digital Advertising, Digital Marketing, Wicked Local

4 Ways to Start Managing Your Online Reputation

Posted by Nick Pizzolato on Tue, May 26, 2015 @ 12:07 PM

You can only make a first impression once. That’s a common sentiment held by business owners and their managers when describing the need for great customer service. And, it’s true. If your business delivers amazing customer service, that will result in returning customers and great buzz. However, if a customer feels neglected or slighted, they might not come back and they might share their story with other consumers.

Businesses use to only have to worry about bad word of mouth reviews. In the digital age, a business needs to be aware of their positive and negative reviews online too. Finding out about negative reviews and working to restore consumer faith in your business is a struggle every business owner will battle. Finding and dealing with these posts is called reputation management.

Here are four ways you can start managing your online reputation.

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Tags: Social Media, Reputation, Small Business, Digital Marketing

Frequently Asked SEM Questions

Posted by Nick Pizzolato on Wed, May 20, 2015 @ 01:05 PM

Search engine marketing has become the focus of many businesses as they try to build their brand and engage customers online. For many business owners the world of online advertising is still a brand new experience. We wanted to address some frequently asked questions that some advertisers may have about search engine marketing and strategy for their marketing campaigns.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

The Two Sides of SEM

Posted by Nick Pizzolato on Fri, May 15, 2015 @ 12:51 PM

Search engine marketing (SEM) is more than just crafting the perfect text ad to be seen on a search engine. It also can refer to the steps you can take to bolster your website’s position as a search result when people do web searches. Despite having two different philosophies for search engine marketing, you can use both strategies to work together and build a strong web presence for your business.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Infographic: Selecting Keywords for Your Text Ad

Posted by Nick Pizzolato on Wed, May 13, 2015 @ 11:35 AM

Search engine marketing​ gives your business the opportunity to​ be​ seen by web users who search for a particular term or phrase​ related to your business​. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the​ right​ keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign.

Infographic: Selecting Keywords for Your Text Ad | Wicked Local Media Solutions


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Tags: SEM, Digital Advertising, Small Business, Digital Marketing, Infographic