Having a social media account for your business isn’t just an option any more, it’s a necessity. Whether you manage a small hardware store or a large corporate store, having access to social media allows a business to connect and engage with consumers directly.
However, every social media site has a different fan base. If you want to reach as many potential customers as possible, your business should have a presence on multiple social networks. But, the more sites you add, the more work you make for the person monitoring those accounts.
Having a social media presence is more than just sharing an update or a photo. A social media manager needs to find a way to keep track of the messages that they’ve sent. They need to respond to comments and questions posed by followers and customers. Most importantly, they need to measure the success of social campaigns. When the number of social feeds is increased, all of these other jobs require more attention as well.Read More