Blog

Metadata: Merging Keywords with Your Website

Posted by Nick Pizzolato on Tue, May 05, 2015 @ 11:04 AM

A website is built to gain notoriety. It’s a beacon to draw attention to your company. Like any light, the longer it burns the brighter it becomes. With time visitors will be directed toward it. However, your light will only be burn if it has power.

Keywords are your website’s power. Your keywords should not just be associated as a part of your site, they need to be merged within your site. When search engines look for your business they search for the keywords that are built into your pages.

How do you make keywords and phrases a part of your website? There was a time when you would just have to repeat the name of your business to grab the attention of a search engine. That’s not the case anymore. Now, they are looking for words that have meaning and are not just listed on a website, but in a website. Words that describe the data a site offers. That’s metadata.

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Tags: SEM, Small Business, Digital Marketing

Learning the Lingo: 6 SEM Terms You Must Know

Posted by Nick Pizzolato on Fri, May 01, 2015 @ 03:03 PM

Learning the Lingo is a series of posts that investigate marketing terms, ideas and strategies.

“How can I get my business on the front page of Google?” That is probably a question you ask yourself every week. You know that a majority of internet users don’t click on the second page of a search engine. If you aren’t on that first page of results, your website gets lost. Your brand needs to stand tall amongst your competition.

During the month of May, Wicked Local Media Solutions is going to offer tips, advice, explanations and statistics that will help your business become more search engine friendly. Unfortunately when it comes to search engine marketing there are a lot of terms, acronyms, and practices that are confusing and aren’t always explained. I want to make sure everyone who reads this blog is in a position to understand these words and strategies.

This edition of Learning the Lingo will break down some of the more common acronyms and the buzzwords that are used. So, if you come across these terms in another blog, you’ll know what’s being said. We want you to be able build a strategy that works the best for your business.

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Tags: SEM, Digital Advertising, Digital Marketing, Learning the Lingo

April Blog Rewind: Turning Consumers into Your Customers

Posted by Nick Pizzolato on Thu, Apr 30, 2015 @ 10:19 AM

Spring may officially start in March, but April is when people start to venture outside again. Those quick trips to purchase one or two items become longer journeys to explore their community. Our blog posts in April explored how small business owners can engage with these potential customers. We highlighted email marketing as a way to build your brand through digital communication. We broke down the science behind demographics and local targeting. We also provided updates about Google’s new reward system and found seven tools to morph your phone into a video camera.

If you missed any of those posts, here is April’s Blog Rewind.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

5 Steps to Write Email Content that Connects

Posted by Nick Pizzolato on Tue, Apr 21, 2015 @ 02:38 PM

Email marketing is a strong tool business owners can use to reach new customers and build their brand. However, it can be a challenge to write content that will connect with consumers. It can be tricky to create a message that is both easy to read and will encourage interaction.

There is no perfect formula to building email content, but there are some steps you can take to increase your level of success.

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Tags: Digital Advertising, Small Business, Digital Marketing, Email Marketing

Running Your Business is Like Running a Marathon

Posted by Nick Pizzolato on Mon, Apr 20, 2015 @ 01:14 PM

Today is the 119th Boston Marathon. It is one of the most famous and notable long distance races in the world. It’s a course that challenges both expert and novice racers. Although you don’t have to leap over obstacles or trudge through mud, the marathon tests you with organic obstacles like Heartbreak Hill and the unpredictable New England weather. If you can battle through the elements, the course, and even your own body, the reward is reaching the finish line successfully.

In a lot of ways running the marathon and running your business are quite similar. Both journeys take planning, commitment and support from people in neighboring communities. You don’t just wake up one day and decide you want to run a marathon. The same goes for starting your business and building an advertising strategy.

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Tags: Digital Advertising, Small Business, Digital Marketing, Customer Engagement, Marketing

Google to Reward Mobile Sites, Is Your Business Ready?

Posted by Nick Pizzolato on Fri, Apr 17, 2015 @ 01:22 PM

Google is the world’s biggest search engine. It’s the site most people turn to when they need to find a restaurant, directions, or what products to purchase. They are constantly working and updating how they rank websites, not to create chaos, but to generate relevant results for consumers. However, on April 21st, they will launch a massive update, which will significantly change the way your business is found on the search engine.

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Tags: Small Business, Digital Marketing, Websites

Infographic: The Best (and Worst) Keywords for Email Subject Lines

Posted by Nick Pizzolato on Wed, Apr 15, 2015 @ 11:08 AM

First impressions mean a lot when it comes to email marketing. Business owners are always looking to write a subject line that will grab the attention of a consumer and entice them to read their message. A study was done to see what keywords encouraged positive engagement and what words led to an email being ignored. This infographic highlights the subject line keywords that worked and the words that didn’t.

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Tags: Small Business, Digital Marketing, Customer Engagement, Infographic, Email Marketing

Deciphering Demographics to Grow Your Business

Posted by Nick Pizzolato on Fri, Apr 10, 2015 @ 03:03 PM

Deciphering Demographics to Grow Your Business | Wicked Local Media Solutions

Sometimes language seems more complicated than it really is. Words that have a simple meaning or definition can be hijacked and be defined in a way that makes them seem untouchable to people who aren’t “experts.” Demographics has become one of those stolen words.

You often hear the term when pundits and professors are talking about political and economic theory. They use it as they point at studies and published papers on television. It’s easy to forget that it’s a tool that even small business owners can use to increase their growth. So what are demographics and how can they help you?

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

[Video] Direct Email Marketing Explained in 4 Steps

Posted by Nick Pizzolato on Wed, Apr 08, 2015 @ 01:09 PM

Direct email marketing offers you the opportunity to reach out and attract new customers through email. A 2013 study found that 66% of people who received email marketing messages made a purchase as a result of those emails. It may seem complicated, but it can be narrowed down to just four steps. We outline each step with this video.

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Tags: Small Business, Digital Marketing, Video, Email Marketing

5 Steps for Writing a Great Email Subject Line

Posted by Nick Pizzolato on Mon, Apr 06, 2015 @ 04:14 PM

The most difficult part of writing an email isn’t coming up with copy. It isn’t trying to figure out what you should promote or offer. It’s not finding people to send the message to. The most difficult part is writing the email subject line.

Your subject line is the first thing consumers see and will be the reason they interact with your message. A successful email title grabs the attention of customers and intrigues them to read more. The email’s content can provide them with details and your contact information.

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing