Blog

Connecting with Customers Through Multimedia Advertising

Posted by Nick Pizzolato on Tue, Jul 05, 2016 @ 11:57 AM

 

Creating opportunities for your business requires a thorough marketing strategy. You need to be consistently building and reinforcing your brand and products to maximize your audience. Your marketing campaign needs to be connected and share one strong message; and it also needs to be accessible over different types of media. Creating a multimedia advertising strategy is your best way of reaching a larger audience and building your brand recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Mobile, Print

Advertising with Mobile Apps

Posted by Nick Pizzolato on Tue, Jun 07, 2016 @ 11:22 AM

If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Mobile

Finding the Perfect Way to Thank Your Customers

Posted by Nick Pizzolato on Mon, Jun 06, 2016 @ 12:15 PM

One of the earliest things we are taught is to show gratitude when people give us attention. As children, we write thank you notes for birthday gifts. Giving thanks is more than just exhibiting good manners, it’s a great way to engage customers and continue the buyer’s journey online.

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Tags: Small Business, Digital Marketing, Wicked Local

Infographic: Five Facts About Blogging

Posted by Nick Pizzolato on Tue, May 03, 2016 @ 11:28 AM

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Tags: Digital Marketing, Wicked Local

April Blog Rewind: Connecting With Your Audience

Posted by Nick Pizzolato on Mon, May 02, 2016 @ 10:51 AM

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

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Tags: Social Media, SEM, Digital Advertising, Digital Marketing, Wicked Local, Email Marketing

Four Ways to Improve Your Online Reputation

Posted by Nick Pizzolato on Wed, Apr 27, 2016 @ 10:53 AM

As technology has evolved, so has the way businesses advertise and communicate with consumers. One thing that has not changed is that every business depends on word-of-mouth marketing. Nothing is more critical to the success of a business than getting customers to recommend it to their peers. As helpful as social media and business listing sites can be to promote your business, they also offer a way for disgruntled customers to share negative comments. Here are four ways you can respond to messages and improve your online reputation.

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Tags: Small Business, Digital Marketing, Wicked Local

How To Claim Your Google Business Page

Posted by Nick Pizzolato on Mon, Apr 25, 2016 @ 12:08 PM

Last week, I wrote about the importance of having your business properly listed on business listing websites. These sites help increase your business’s digital footprint and strengthen your website’s search engine optimization (SEO). Because of Google’s global popularity, updating your Google Business page should be a top priority to provide consumers with updated contact and business information. If you haven’t claimed your Google business listing yet, here’s a step-by-step guide on how to do so.

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Tags: Small Business, Digital Marketing, Wicked Local

Updating Your Digital Business Listings

Posted by Nick Pizzolato on Tue, Apr 19, 2016 @ 10:23 AM

It wasn’t that long ago when people needed to open a phone book to find a local business; and that wasn’t necessarily an easy task. Consumers could only judge those businesses based on their ads or by the alphabetical contact list. Now, your business’s contact information can be found in a matter of seconds with a simple web search.

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Tags: Small Business, Digital Marketing, Wicked Local

Seven Steps to Use Facebook Live to Promote Your Business

Posted by Nick Pizzolato on Mon, Apr 11, 2016 @ 01:08 PM

At the beginning of the year, I wrote that streaming video would be the most popular trend in 2016. This prediction was based just on how many people used the Periscope and Meerkat smartphone apps in 2015. On Wednesday, April 6th, Facebook, announced they would be launching their updated streaming video service “Facebook Live” to all users. In one day, Facebook created the largest streaming video network on the planet, and made it easier for you to promote your small business to everyone on social media.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Video

Three Ways to Create Value in Email Marketing

Posted by Nick Pizzolato on Tue, Apr 05, 2016 @ 12:46 PM

The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing