Blog

5 More Types of Online Advertising

Posted by Nick Pizzolato on Mon, Mar 21, 2016 @ 02:31 PM

One of the benefits of advertising your business online, is that there are many different types of ways to share your message. The variety of marketing styles offers a local business the ability to attract and engage with consumers and can make your advertisement a beacon.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

5 Common Types of Online Advertising

Posted by Nick Pizzolato on Tue, Mar 15, 2016 @ 10:41 AM

You’ve advertised your business in print, but now it’s time to take your marketing campaign to the digital stage. But what exactly does that mean? How are different ad units effective in presenting your message to consumers? The vast network of Wicked Local websites offer businesses a number of digital marketing solutions that you can use to help spread your message throughout more than 150 communities in Eastern Massachusetts and beyond.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

February Blog Rewind: Creating Ways to Engage with Consumers

Posted by Nick Pizzolato on Wed, Feb 24, 2016 @ 12:34 PM

In February, the Wicked Local Media Solutions Blog shared strategies that were designed to help you increase consumer engagement. Customers who feel a bond with your business will be more likely to purchase items from you and recommend you to their friends. They can find your business with ease when you use responsive web design and strengthen your site’s search engine optimization (SEO). Be a trusted resource by sharing content that answers questions your customers may ask, before they ask them. Your business can be a physical beacon with a simple logo redesign. Local customers want to do business with you, but you need to let them know you are available.

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Tags: Small Business, Digital Marketing, Websites, Wicked Local, Customer Engagement

Testimonial Tuesday: Providing a Great Digital Presence for Customers

Posted by Nick Pizzolato on Tue, Feb 23, 2016 @ 11:46 AM

 

For small and medium sized business owners, creating or updating their website can seem like a daunting task. If you aren’t familiar with web design and digital marketing, you may be reluctant to get started. However, you also know that not having a website is no longer practical.

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Tags: Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Become a Trusted News Source with Email Marketing

Posted by Nick Pizzolato on Mon, Feb 22, 2016 @ 11:13 AM

People love reading the news. We want to be informed about the world around us. Over the decades, the ways we consume the news has changed, but the way a story is told has not. There is a certain structure to how news stories are written, known as “The Four W’s.” You can use this same template when you write content for your email marketing campaign to engage with consumers.

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Tags: Digital Marketing, Wicked Local, Email Marketing

Four Reasons Why Responsive Design Makes a Website Better

Posted by Nick Pizzolato on Mon, Feb 15, 2016 @ 11:38 AM

Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Six Steps to Increase Your Website's SEO

Posted by Nick Pizzolato on Wed, Feb 10, 2016 @ 01:27 PM

We all know that it is important for a business to appear on page one of the search engine’s results page, but how do you build that kind of organic search strength? Here are six steps you can take to help increase your search engine optimization (SEO).

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Tags: Small Business, Digital Marketing, Wicked Local

4 Keys to Creating Consumer Engagement

Posted by Nick Pizzolato on Mon, Feb 08, 2016 @ 02:03 PM

Customers are looking for businesses that they can connect with. People are looking for brands that have personality and are looking to engage with them. Businesses that have conversations with consumers instead of talking to them are generally more successful and reach more people. When you reach out to shoppers and start a dialogue, you can also showcase your products, services, and your appreciation toward them.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

Testimonial Tuesday: Marketing Success With SEM

Posted by Nick Pizzolato on Tue, Feb 02, 2016 @ 12:59 PM

Advertising your business online is a necessary strategy in the digital age. 89% of customers begin their buyer’s journey with an online search. Within seconds of clicking the search button on Google, Bing, Yahoo, or another search engine, a customer will be exposed to hundreds of other websites that are available for them to explore. But what makes one page stand out from another? How can you point a consumer to select your site amidst all of that competition?

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Tags: SEM, Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

January Blog Rewind: Introducing Your Business in 2016

Posted by Nick Pizzolato on Mon, Feb 01, 2016 @ 01:26 PM

During the month of January, the Wicked Local Media Solutions Blog explored different ways to help small business owners introduce their business to the community in the New year. A successful marketing strategy needs to incorporate different methods of sharing your message with potential consumers. We introduced you to four different marketing solution categories; digital, print, live, and direct mail. Each of these categories are designed to help you capture the attention of customers in your community. By using these strategies, and taking part in the 21st Annual Readers Choice Awards, you can help increase your business’s visibility and being more engaged with local customers.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Marketing