Blog

Video: Why Should You Monitor Your Business's Online Reputation?

Posted by Nick Pizzolato on Wed, Sep 16, 2015 @ 01:30 PM

Your business needs to be visible online. But, you also have to be alert as there can be disgruntled customers, or competitors, that will try to sour your business for prospective consumers. Being conscious of what is being said about your business online is called reputation monitoring and it’s an essential part of your overall digital marketing campaign.

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Tags: Reputation, Digital Marketing

News and Trends: Facebook’s Milestone & Instagram’s Addition

Posted by Nick Pizzolato on Mon, Aug 31, 2015 @ 12:55 PM

It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.

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Tags: Social Media, Small Business, Digital Marketing, News & Trends

Responsive Websites - A Small Business Testimonial

Posted by Nick Pizzolato on Wed, Aug 26, 2015 @ 12:37 PM

Over the last few weeks we’ve talked about how responsive websites work, and why they are great for small businesses. We’ve focused in on the statistics, like 80% of internet searches take place on smartphones. We’ve also demonstrated to you what responsive websites look like when they are scaled down or viewed on a mobile device.

The demonstrations and accurate facts are great reasons to build a responsive website, but it would be normal for you to have to think twice before building and redesigning your website. How do you know the site will work for you?

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Tags: Small Business, Digital Marketing, Websites

Learning the Lingo: What is a GIF?

Posted by Nick Pizzolato on Mon, Aug 24, 2015 @ 02:08 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: What is a GIF?

Communicating with consumers online is normally straightforward. You post a message on Facebook and your fans click the “like” button. They can tweet a response if they follow you on Twitter. They can leave comments on your blog posts. But, text-based comments aren’t the only way people can communicate. As internet culture evolves, so does the way people communicate online. One of the ways users communicate questions or their attitude to a post may be by using a GIF.

GIFs are short for “graphic interchange format,” and were developed more than 20 years ago as a way for people to upload images that would load faster on web pages. But, GIF images soon found another a purpose, because they could also be used to save animation at a smaller file size to be loaded online. Before Flash and YouTube made placing videos and animation easy, GIFs were being used to show moving images.

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Tags: Digital Marketing

Three Ways to Blog About Your Business

Posted by Nick Pizzolato on Wed, Aug 19, 2015 @ 01:52 PM

In the digital age of marketing, there are some key elements your business should have. Your business probably has a website. The site has your contact information and a description of your business. Maybe you have an online store too, so you can sell products and services online. Hopefully, you have a Facebook page to connect with your users and share coupons and special offers. But does your business have a blog?

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Tags: Small Business, Digital Marketing, Websites

7 Tips to Having a Great YouTube Channel

Posted by Nick Pizzolato on Mon, Aug 17, 2015 @ 01:07 PM

Having a YouTube channel is the perfect tool for your business to create content that is both educational and entertaining for your customers. These videos are going to help expand your brand digitally and create easily consumable information for your audience.

Now that you have created your YouTube channel, it’s time to think how to keep the site active and engaging. Your channel is not only a hub for your content, but a place where people will be directed to when they do a web or YouTube search for specific content. Your YouTube page will help strengthen your company’s digital branding.

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Tags: Digital Advertising, Small Business, Digital Marketing, Video

Supporting Local Business During the Sales Tax Holiday

Posted by Nick Pizzolato on Wed, Aug 12, 2015 @ 01:50 PM

This weekend, the Commonwealth of Massachusetts will hold its 10th Sales Tax Holiday. On Saturday, August 15th and Sunday, August 16th Bay State consumers will be able to purchase retail items, up to $2,500, without a sales tax.

Massachusetts Governor, Charlie Baker, stated that the sales tax holiday is beneficial for both consumers and small businesses. He stated that the brief break consumers get from the sales tax also stimulates city and town economies across the state.

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Tags: Digital Advertising, Small Business, Digital Marketing

Attracting Customers with Responsive Web Design

Posted by Nick Pizzolato on Tue, Aug 11, 2015 @ 02:39 PM

It wasn’t that long ago when internet searches could only be done by sitting down at your desk and connecting your computer into a modem. Now, it's easier than ever to gain access to the internet. In fact, Smart Insight just reported that over 80% of internet searches are done by smartphones. Which means that web searches are being done by customers at their desk, in their living room, inside stores, and whenever an idea crosses their mind.

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Tags: Small Business, Digital Marketing, Websites

July Blog Rewind: It's All About Social Promotion

Posted by Nick Pizzolato on Wed, Jul 29, 2015 @ 11:38 AM

Social Media has become a prominent part of the online culture. Year after year, people spend more time using and communicating through social media. Plus, the number of social networks are growing. Just this year, Periscope and Meerkat arrived, giving users the ability to live stream video to the world.

As social media marketing becomes less of a trend and more legitimate, your business shouldn’t be afraid to use it to help with promotion. With billions of people logging on to social media sites every day, your business is missing a unique opportunity to connect with an engaged audience.

If you missed any of our posts, here is July’s Blog Rewind.

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Tags: Social Media, Small Business, Digital Marketing

Using Meerkat and Periscope to Market Your Business

Posted by Nick Pizzolato on Tue, Jul 28, 2015 @ 02:25 PM

The latest trend in social media marketing is live streaming video announcements and events. Earlier this year, Meerkat debuted at South by Southwest with lots of hype. They were close to partnering with Twitter, however, Twitter, acquired a similar app called Periscope instead. Since then, both video apps have been gaining popularity and people are exploring the opportunities they offer.

Celebrities are using it to give their fans a look at life “behind the scenes.” Businesses are using them to run secret contests. News outlets are airing interviews and press conferences live by just holding their smartphones. Live streaming video might be the most important social tool since the “Like” button.

So how can your business use it?

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Tags: Social Media, Small Business, Digital Marketing