Blog

Three Facts about Email Marketing

Posted by Nick Pizzolato on Mon, Mar 20, 2017 @ 01:21 PM

Building a marketing campaign encourages business owners to think of new ways to engage with customers. Reaching them requires research to learn who your demographic is and what promotions, products, or services they are most interested in. Having data from research companies who have studied the effectiveness of successful marketing campaigns can help you learn what techniques are the current best practices in a specific industry.

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Tags: Wicked Local, Email Marketing

5 Tips for Running an Email Marketing Campaign

Posted by Nick Pizzolato on Mon, Mar 06, 2017 @ 01:45 PM

Here are some ideas for running an email marketing campaign for your business. Read More

Tags: Wicked Local, Email Marketing

Creating a Direct Email Campaign

Posted by Nick Pizzolato on Tue, Feb 21, 2017 @ 11:35 AM

Direct email marketing offers business owners the opportunity to find new customers through an email message. This strategy is intended to raise consumer awareness and make it as easy as possible for sales leads to become customers.

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Tags: Wicked Local, Email Marketing

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

April Blog Rewind: Connecting With Your Audience

Posted by Nick Pizzolato on Mon, May 02, 2016 @ 10:51 AM

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

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Tags: Social Media, SEM, Digital Advertising, Digital Marketing, Wicked Local, Email Marketing

Three Ways to Create Value in Email Marketing

Posted by Nick Pizzolato on Tue, Apr 05, 2016 @ 12:46 PM

The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Become a Trusted News Source with Email Marketing

Posted by Nick Pizzolato on Mon, Feb 22, 2016 @ 11:13 AM

People love reading the news. We want to be informed about the world around us. Over the decades, the ways we consume the news has changed, but the way a story is told has not. There is a certain structure to how news stories are written, known as “The Four W’s.” You can use this same template when you write content for your email marketing campaign to engage with consumers.

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Tags: Digital Marketing, Wicked Local, Email Marketing

The Top Ten Wicked Local Media Solutions Blog Posts of 2015

Posted by Nick Pizzolato on Wed, Dec 16, 2015 @ 11:39 AM

Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.

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Tags: Readers Choice, Small Business, Wicked Local, Print, Email Marketing

Building a Landing Page

Posted by Nick Pizzolato on Mon, Nov 02, 2015 @ 11:15 AM


When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.

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Tags: Social Media, SEM, Small Business, Digital Marketing, Wicked Local, Marketing, Email Marketing

Testimonial Tuesday: Results Through Email Marketing

Posted by Nick Pizzolato on Tue, Oct 27, 2015 @ 11:02 AM

Customer testimonials are powerful tools because you have actual customers expressing how happy they are using your products and services. When you have customers share details about their experience with your company, potential customers can see that and consider them to be a trusted reference. Although they are not talking to each other directly, this word-of-mouth advertising is some of the best advertising you can receive.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing, Testimonial Tuesday