Blog

Do's & Don'ts of Email Marketing

Posted by Nick Pizzolato on Fri, Nov 17, 2017 @ 01:06 PM

Here are some do's and don'ts to read before you start an email marketing campaign.

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Tags: Small Business, Wicked Local, Infographic, Email Marketing

8 Ways to Build Great Email Marketing

Posted by Nick Pizzolato on Thu, Nov 16, 2017 @ 01:21 PM

Email marketing is a great way for your business to engage with new and existing consumers. You have an opportunity to create a buyer’s journey with a message that offers a promotion, which could lead to their interest in other products you offer. Here are eight rules for crafting a successful email marketing message.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

The Benefits of Using a Direct Email Solution

Posted by Nick Pizzolato on Thu, Sep 21, 2017 @ 02:23 PM

Email marketing can increase your business's digital sales and bolster your brand awareness. Watch this video to discover the benefits our direct email solution can offer you.

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Tags: Digital Marketing, Wicked Local, Email Marketing

August Blog Rewind: Reaching and Engaging Customers

Posted by Nick Pizzolato on Thu, Aug 31, 2017 @ 01:00 PM

During the month of August, the Wicked Local Media Solutions Blog researched and shared marketing strategies available to small businesses. We posted facts about different digital opportunities that are designed to find and connect with consumers.

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Tags: Digital Marketing, Wicked Local, Marketing, Print, Email Marketing

Three Facts about Email Marketing

Posted by Nick Pizzolato on Mon, Mar 20, 2017 @ 01:21 PM

Building a marketing campaign encourages business owners to think of new ways to engage with customers. Reaching them requires research to learn who your demographic is and what promotions, products, or services they are most interested in. Having data from research companies who have studied the effectiveness of successful marketing campaigns can help you learn what techniques are the current best practices in a specific industry.

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Tags: Wicked Local, Email Marketing

5 Tips for Running an Email Marketing Campaign

Posted by Nick Pizzolato on Mon, Mar 06, 2017 @ 01:45 PM

Here are some ideas for running an email marketing campaign for your business. Read More

Tags: Wicked Local, Email Marketing

Creating a Direct Email Campaign

Posted by Nick Pizzolato on Tue, Feb 21, 2017 @ 11:35 AM

Direct email marketing offers business owners the opportunity to find new customers through an email message. This strategy is intended to raise consumer awareness and make it as easy as possible for sales leads to become customers.

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Tags: Wicked Local, Email Marketing

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

April Blog Rewind: Connecting With Your Audience

Posted by Nick Pizzolato on Mon, May 02, 2016 @ 10:51 AM

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

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Tags: Social Media, SEM, Digital Advertising, Digital Marketing, Wicked Local, Email Marketing

Three Ways to Create Value in Email Marketing

Posted by Nick Pizzolato on Tue, Apr 05, 2016 @ 12:46 PM

The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing