The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.Read More
People love reading the news. We want to be informed about the world around us. Over the decades, the ways we consume the news has changed, but the way a story is told has not. There is a certain structure to how news stories are written, known as “The Four W’s.” You can use this same template when you write content for your email marketing campaign to engage with consumers.Read More
Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.Read More
When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.Read More
Customer testimonials are powerful tools because you have actual customers expressing how happy they are using your products and services. When you have customers share details about their experience with your company, potential customers can see that and consider them to be a trusted reference. Although they are not talking to each other directly, this word-of-mouth advertising is some of the best advertising you can receive.Read More
Email marketing offers business owners the opportunity to create a message that speaks directly to their ideal customer. Using consumer demographics, you can find the type of customer you want to attract to your business, but then you have to create a compelling message that will entice them to visit your business. It can be a challenge to create an email that is brief, energetic and inspires consumer confidence in your business or product. Here are some tips you can use to help inspire you as you create your promotional email.Read More
Search engine marketing offers you the chance to be one of the first businesses a user finds when searching for a product or service. You don’t need to be one of the actual search results, you just need to be one of the active links on the page. But how does your text ad appear after a search?
Search engine marketing is driven by promoting the keywords you want to represent your business. A user does a search for an item or service and the search engine will place ads on the results page that match that keyword. The words you select hold a lot of responsibility, so it’s important for you to consider how you want to describe your business.Read More
Spring may officially start in March, but April is when people start to venture outside again. Those quick trips to purchase one or two items become longer journeys to explore their community. Our blog posts in April explored how small business owners can engage with these potential customers. We highlighted email marketing as a way to build your brand through digital communication. We broke down the science behind demographics and local targeting. We also provided updates about Google’s new reward system and found seven tools to morph your phone into a video camera.
If you missed any of those posts, here is April’s Blog Rewind.Read More
Your email marketing campaign offers you the opportunity to promote your business by finding new consumers and encouraging them to become customers. However, creating them can seem complicated becauses of the steps involved in the process. You need to focus on statistics and being creative to build a strong message that represents your brand.
You may feel overwhelmed while deciding what promotion you are going to offer, or developing the subject line, or even deciding what your target audience is. Don’t worry. I want you to take a deep breath and relax. Although building an email can be daunting, there is no better way to introduce your business to new consumers.
To help you stay calm and grounded here are 10 tips you should use as a best practices checklist while creating an email marketing campaign.Read More
Email marketing is a strong tool business owners can use to reach new customers and build their brand. However, it can be a challenge to write content that will connect with consumers. It can be tricky to create a message that is both easy to read and will encourage interaction.
There is no perfect formula to building email content, but there are some steps you can take to increase your level of success.Read More