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Deciphering Demographics to Grow Your Business

Posted by Nick Pizzolato on Fri, Apr 10, 2015 @ 03:03 PM

Deciphering Demographics to Grow Your Business | Wicked Local Media Solutions

Sometimes language seems more complicated than it really is. Words that have a simple meaning or definition can be hijacked and be defined in a way that makes them seem untouchable to people who aren’t “experts.” Demographics has become one of those stolen words.

You often hear the term when pundits and professors are talking about political and economic theory. They use it as they point at studies and published papers on television. It’s easy to forget that it’s a tool that even small business owners can use to increase their growth. So what are demographics and how can they help you?

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

[Video] Direct Email Marketing Explained in 4 Steps

Posted by Nick Pizzolato on Wed, Apr 08, 2015 @ 01:09 PM

Direct email marketing offers you the opportunity to reach out and attract new customers through email. A 2013 study found that 66% of people who received email marketing messages made a purchase as a result of those emails. It may seem complicated, but it can be narrowed down to just four steps. We outline each step with this video.

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Tags: Small Business, Digital Marketing, Video, Email Marketing

5 Steps for Writing a Great Email Subject Line

Posted by Nick Pizzolato on Mon, Apr 06, 2015 @ 04:14 PM

The most difficult part of writing an email isn’t coming up with copy. It isn’t trying to figure out what you should promote or offer. It’s not finding people to send the message to. The most difficult part is writing the email subject line.

Your subject line is the first thing consumers see and will be the reason they interact with your message. A successful email title grabs the attention of customers and intrigues them to read more. The email’s content can provide them with details and your contact information.

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Learning the Lingo: Targeting

Posted by Nick Pizzolato on Fri, Apr 03, 2015 @ 02:59 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Targeting.

It doesn’t matter if you are a new business or an established one, the common goal of all businesses is to draw in new customers. But, that is easier said than done. If every business could pull in enough clients by just opening their doors, there wouldn’t be a need to advertise or leverage deals against your competition.

You may be thinking of ways to attract everyone. But actually, you don’t need all the customers - you just need to attract the ones who will be more likely to buy from you.

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Tags: Small Business, Learning the Lingo, Marketing, Email Marketing

Direct Email Marketing: Your Resource to Finding New Customers

Posted by Nick Pizzolato on Wed, Apr 01, 2015 @ 04:30 PM

Congratulations! You have created the perfect email message. The content is crisp and engaging. The images you have selected are going to direct attention to the copy and create an emotional connection with a consumer. The deal you have included is guaranteed to bring customers into your store and spend money. But, who do you send the email to?

You could send the message to all of your existing customers. You know they respect and trust your business. But do you really want to just reach out to customers who already know you and your business? Shouldn’t you also be trying to engage with customers who don’t know who you are?

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Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing

Infographic: The Case For Email Marketing

Posted by Nick Pizzolato on Thu, Mar 26, 2015 @ 10:51 AM

A few weeks ago, we wrote about the positive impact email marketing can have for businesses. Here is an infographic illustrating eight more reasons why email marketing campaigns are the perfect tool for your business to use.

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Tags: Digital Marketing, Infographic, Email Marketing

Video: 3 Facts About Direct Email

Posted by Nick Pizzolato on Wed, Mar 18, 2015 @ 04:09 PM

 

 

When you are thinking about ways to interact with your customers, do you ever consider Direct Email? Direct Email offers you the opportunity to directly engage with a captive audience. In fact, we produced a short video to highlight some facts about the advantages of using a Direct Email campaign.

 

 

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Using Email Marketing to Engage with Consumers

Posted by Nick Pizzolato on Wed, Mar 11, 2015 @ 03:00 PM

People like to claim that social media has become the primary way people communicate with each other online. In reality, email is still the digital conversation king. Facebook knows this and has been trying to make its messenger app an email substitute for younger generations. However, with 122,500,453,020 emails sent every hour, email still holds a majority of the power.

One of the reasons why email is such a giant, is because not everyone has a Facebook or Twitter account. However, almost everyone has at least one email address. In 2014, the Radicati Group reported that more than 2.5 billion email addresses existed globally.

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Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing