Using Email Marketing to Engage with Consumers

Posted by Nick Pizzolato on Wed, Mar 11, 2015 @ 03:00 PM

People like to claim that social media has become the primary way people communicate with each other online. In reality, email is still the digital conversation king. Facebook knows this and has been trying to make its messenger app an email substitute for younger generations. However, with 122,500,453,020 emails sent every hour, email still holds a majority of the power.

One of the reasons why email is such a giant, is because not everyone has a Facebook or Twitter account. However, almost everyone has at least one email address. In 2014, the Radicati Group reported that more than 2.5 billion email addresses existed globally.

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Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing