Blog

Developing Rich Media Ads for the Holidays

Posted by Nick Pizzolato on Thu, Nov 30, 2017 @ 01:18 PM

The holiday season is here and your marketing strategy should focus on the best ways to create consumer engagement so you can make the most of this peak shopping period.

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Tags: Seasonal Marketing, Digital Advertising, Digital Marketing, Wicked Local, holiday

Marketing Your Business to a Digital News Audience

Posted by Nick Pizzolato on Wed, Nov 15, 2017 @ 02:12 PM

Every year the number of consumers who read the news continues to transition from print to online. By understanding who is reading the news online, your business can prepare a strategy to engage those customers.

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Tags: Small Business, Digital Marketing, Wicked Local, holiday

Build a Holiday Marketing Strategy that Connects with Shoppers

Posted by Nick Pizzolato on Mon, Nov 06, 2017 @ 01:10 PM

The holiday rush is right around the corner, and that means your business needs a marketing plan focused on reaching this eager audience as they prepare to shop. The question is what is the best way to reach these potential shoppers? Evidence suggests that print media platforms are the best way to engage them with ads they will see and act on.

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Tags: Seasonal Marketing, Wicked Local, holiday

Ideas for Seasonal Social Media Marketing

Posted by Nick Pizzolato on Tue, Oct 24, 2017 @ 01:07 PM

During the last few months of the year, your customers start to get into a festive mood. Celebrations offer a unique opportunity for your business to engage with consumers. By using social media you can create a strong relationship with customers.

Here are some ways your business can use social media this season.

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Tags: Social Media, Wicked Local, holiday

Preparing a Marketing Strategy for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 11, 2017 @ 12:53 PM

The holidays are just around the corner, so it’s the perfect time to start building a marketing campaign to reach seasonal shoppers. As consumers begin to think about what they are going to purchase, your business can preemptively build a strategy that will engage and bring them to your business for their holiday needs.

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Tags: Digital Marketing, holiday

10 Ways to Make Mother's Day Special

Posted by Nick Pizzolato on Tue, May 02, 2017 @ 12:33 PM

Here are ten ideas to help you make Mother’s Day special for your customers.

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Tags: Wicked Local, Customer Engagement, holiday

Your Business and the Post Holiday Season

Posted by Nick Pizzolato on Mon, Dec 19, 2016 @ 02:37 PM

As the holidays start to wind down, your business will begin to return to normal. But as the new year starts, there are some post holiday hurdles that you might need to pay attention to.

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Tags: Small Business, Wicked Local, holiday

November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 30, 2016 @ 10:25 AM

Each November, local businesses start to prepare their stores for the upcoming holiday season. From advertising strategies, to ideas for running digital promotions, the Wicked Local Media Solutions Blog offered suggestions, plans, and ways that your business could be successful throughout the holiday season.

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Tags: Wicked Local, holiday

Running Promotions for the Holidays

Posted by Nick Pizzolato on Tue, Nov 29, 2016 @ 01:17 PM

As more customers begin to think about how to finish their holiday shopping, they’ll be looking for businesses to offer them incentives to shop at their store. You’ll undoubtedly be offering promotions and discounts to customers as a way to attract those on the lookout for deals. But what’s the best way to market those promotions? Certainly the tried and true methods of print advertising works, but you can use new media to reach more consumers.

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Tags: Social Media, Digital Marketing, Wicked Local, holiday

Bundling Your Holiday Advertising

Posted by Nick Pizzolato on Mon, Nov 28, 2016 @ 01:46 PM

Now that Thanksgiving is officially over and your focus on preparing your business for the holidays is in full swing, let’s take a minute to think about how you deliver your message. The way you deliver your marketing shouldn’t be dedicated to one exclusive medium. Advertising your promotions in print, digital, and on mobile, will help you reach as many consumers as possible in the next four weeks.

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Tags: Small Business, Wicked Local, holiday