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Six Facts About Advertising with Video

Posted by Nick Pizzolato on Mon, Oct 10, 2016 @ 02:15 PM

Creating a video marketing message has never been easier. High quality cameras can fit in the palm of your hand and are now a part of any smart phone or tablet. Using videos in your email and social media marketing campagins help build consumer awareness and can lead to more sales conversions. Here are six reasons why using videos will help your business.

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Tags: Small Business, Wicked Local, Video, Infographic

September Blog Rewind: Reaching out to Customers

Posted by Nick Pizzolato on Wed, Sep 28, 2016 @ 01:05 PM

In September, the Wicked Local Media Solutions blog focused on sharing strategies that would help small businesses develop relationships in their community. Whether it’s attending an expo or event to meet face-to-face with customers, investing in youth athletics to build brand recognition, or finding a way to connect with consumers using digital media, we want your business to have the tools to build a great marketing campaign.

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Tags: Small Business, Wicked Local, Video, Infographic

Infographic: Why People Love Infographics

Posted by Nick Pizzolato on Wed, Dec 02, 2015 @ 02:27 PM

Infographics are eveywhere. I'm sure if you look in your favorite publication you'll see some sort of information that is being displayed as artwork. They are used in stories about finance, crime, sports, and politics as a way to make the raw data easy to understand. What makes them so appealing?

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Tags: Small Business, Customer Engagement, Infographic

Infographic: The Value of Cause Marketing

Posted by Nick Pizzolato on Mon, Nov 16, 2015 @ 11:54 AM

Cause marketing is a great way for your business to champion a cause and also gain exposure within your community. By partnering or supporting a local charity, you demonstrate that your business wants to support those who need help, and that empathy is recognized by consumers. This infographic, is compiled from studies that show an increasing number of customers are looking for their favorite companies to invest in causes.

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Tags: Cause Marketing, Small Business, Wicked Local, Infographic

Infographic: Success with E-Commerce

Posted by Nick Pizzolato on Mon, Nov 09, 2015 @ 11:13 AM

Your business’s online presence is more than just a robust digital advertising campaign. Your website needs to be a resource for customers looking for more information and the opportunity to purchase an item as well. Every year, the number online purchases grows as customers seek easier ways to shop without leaving their home or dealing with crowds. If your web page can be be capable of being a virtual marketplace for your company, it will put you ahead of your competition and also expand your customer base from local to global.

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Tags: Small Business, Infographic

Infographic: Selecting Keywords for Your Text Ad

Posted by Nick Pizzolato on Wed, May 13, 2015 @ 11:35 AM

Search engine marketing​ gives your business the opportunity to​ be​ seen by web users who search for a particular term or phrase​ related to your business​. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the​ right​ keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign.

Infographic: Selecting Keywords for Your Text Ad | Wicked Local Media Solutions

 

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing, Infographic

Infographic: The Best (and Worst) Keywords for Email Subject Lines

Posted by Nick Pizzolato on Wed, Apr 15, 2015 @ 11:08 AM

First impressions mean a lot when it comes to email marketing. Business owners are always looking to write a subject line that will grab the attention of a consumer and entice them to read their message. A study was done to see what keywords encouraged positive engagement and what words led to an email being ignored. This infographic highlights the subject line keywords that worked and the words that didn’t.

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Tags: Small Business, Digital Marketing, Customer Engagement, Infographic, Email Marketing

Infographic: The Case For Email Marketing

Posted by Nick Pizzolato on Thu, Mar 26, 2015 @ 10:51 AM

A few weeks ago, we wrote about the positive impact email marketing can have for businesses. Here is an infographic illustrating eight more reasons why email marketing campaigns are the perfect tool for your business to use.

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Tags: Digital Marketing, Infographic, Email Marketing

Infographic: 2014 Social Media Milestones

Posted by Nick Pizzolato on Wed, Dec 31, 2014 @ 10:59 AM

We wanted to share an infographic that captured some of 2014's social media milestones.

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Tags: Social Media, Infographic

Infographic: Thanksgiving by the Numbers

Posted by Nick Pizzolato on Wed, Nov 26, 2014 @ 12:26 PM

Happy Thanksgiving!

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Tags: Infographic