Every day, consumers are introduced to new ways to engage with the businesses that serve them. From ordering pizza with a text message, to virtually trying on a pair glasses, digital tools are making it easier for small and large brands to cater to their customers.Read More
Every year, digital marketing strategies seem to advance at lightning speeds. As fast as technology evolves, so do the opportunities to introduce your business to consumers.Read More
Finding ways to have customers engage with your business can be tricky. It’s a constant balancing act to find the words and promotions that connect with consumers and encourage them to choose your store. But, you shouldn’t guess at what the formula is to create engagement. It takes a steady plan with a lot of options available to help you build a winning equation. A/B testing helps you find the best way to reach and connect with your audience.Read More
When you create a marketing plan, you need a narrative that your audience will engage with. Customers want to feel like they are a part of the buying process, and are not satisfied in just reading a sales pitch. They want to know the full story of a business or product and learn how it can help them. They want a compelling story, and as a business owner, you should consider this when building your advertising strategy.Read More
Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: geo-fencing.
The goals of any digital marketing campaign are similar to those of traditional marketing strategies. You want to stay involved with current customers and also reach out to new ones. However, the biggest difference is that when you use digital advertising, you can target customers immediately and directly. Now, using a “geo-fencing” strategy you can engage with consumers as they enter your community.Read More
For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on techgiant.com. They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from techgiant.com keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.Read More
In the last four days, Americans are estimated to have spent billions of dollars on merchandise while holiday shopping. Companies have aggressively promoted their Black Friday and Cyber Monday deals, and their advertising has absolutely worked. We were all aware where we could get a great deal on our favorite (and pricey) items. As all of this capital is being spent on gifts for people, nonprofit organizations have also found their niche during this epic weekend of consumer engagement.Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: tagging.
User interaction is the key element to every social media platform. That’s what makes social media such a powerful tool, the ability for one person to connect with another with a click of their mouse or by tapping their phone. In many cases, people start conversations with their friends directly just by typing their name into a comment field. This is “tagging.”Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: hashtags.
Social media and internet culture has changed the way we communicate with each other. It started by users creating electronic shorthand to help speed conversations along. Acronyms like “LOL” (laughing out loud) have become so common they are in the dictionary. Internet memes have helped internet communities describe a mood through pictures. This new language also includes a way to categorize social conversations. It’s called a hashtag, but you may know it as “#.”Read More