Blog

Learning the Lingo: Above the Fold

Posted by Nick Pizzolato on Tue, Sep 26, 2017 @ 02:39 PM

When customers visit your website, they expect to find your most informative content quickly. Keeping your popular promotions and messages at the top of your homepage will help you guide customers deeper into your site.

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Tags: Wicked Local, Learning the Lingo

Learning the Lingo: Contextual Targeting

Posted by Nick Pizzolato on Mon, Jul 24, 2017 @ 01:26 PM

Sometimes your advertising strategy isn’t directed at a particular type of customer, but instead at the content that a person is interested in. Display advertising often times tries to find the customer through geolocation or search words. However, it can also target consumers passively by placing ads on web pages that those customers will read.

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Tags: Wicked Local, Learning the Lingo

Learning the Lingo: Long-Tail Keywords

Posted by Nick Pizzolato on Tue, Jun 27, 2017 @ 12:18 PM


Creating opportunities for search engines to find your business can be tricky. It’s a balance of selecting keywords that best represent the products and services you offer, but also avoiding words that other brands use. The more popular the keyword, the harder it will be for your business to become a top search result. While a single keyword helps to flag down potential consumers, long-tail keywords are actually more functional to help close a sale.

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Tags: SEM, Wicked Local, Learning the Lingo

Learning the Lingo: Omni-Channel Marketing

Posted by Nick Pizzolato on Thu, Jun 08, 2017 @ 01:09 PM

Consumers are exposed to advertising when watching TV, listening to the radio, riding on public transportation, visiting websites, or playing games on a smartphone. It’s hard to think of a place where a marketing campaign can’t reach a customer. It may seem like all of these mediums would overload consumers, but actually, when working together they can become a strong tool to enhance your business.

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Tags: Wicked Local, Learning the Lingo, Marketing

Learning the Lingo: Brand Awareness

Posted by Nick Pizzolato on Mon, May 08, 2017 @ 01:29 PM

Brand awareness is at the core of every business’s marketing plan, it’s about creating ways to make your business memorable to consumers. A great brand awareness strategy can make consumers think of your brand by just seeing an image or hearing a song.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

Learning the Lingo: Big Data Analysis

Posted by Nick Pizzolato on Tue, Apr 25, 2017 @ 12:29 PM

The phrase big data analysis may seem daunting and a little frightening. However, big data analysis refers to the act of merging shopper information you’ve collected and public consumer statistics to help you build a successful marketing strategy. This allows you to target specific customers and demographics more easily, and will offer you the opportunity to reach your audience more effectively.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

Learning the Lingo: Augmented Reality

Posted by Nick Pizzolato on Wed, Mar 08, 2017 @ 01:10 PM

Every day, consumers are introduced to new ways to engage with the businesses that serve them. From ordering pizza with a text message, to virtually trying on a pair glasses, digital tools are making it easier for small and large brands to cater to their customers.

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Tags: Wicked Local, Learning the Lingo

Learning the Lingo: The Internet of Things

Posted by Nick Pizzolato on Wed, Feb 22, 2017 @ 07:00 AM

Every year, digital marketing strategies seem to advance at lightning speeds. As fast as technology evolves, so do the opportunities to introduce your business to consumers.

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Tags: Wicked Local, Learning the Lingo

Learning the Lingo: A/B Testing

Posted by Nick Pizzolato on Mon, Oct 24, 2016 @ 01:38 PM

Finding ways to have customers engage with your business can be tricky. It’s a constant balancing act to find the words and promotions that connect with consumers and encourage them to choose your store. But, you shouldn’t guess at what the formula is to create engagement. It takes a steady plan with a lot of options available to help you build a winning equation. A/B testing helps you find the best way to reach and connect with your audience.

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Tags: Small Business, Wicked Local, Learning the Lingo

Learning the Lingo: Episodic Content

Posted by Nick Pizzolato on Tue, Sep 27, 2016 @ 02:10 PM

When you create a marketing plan, you need a narrative that your audience will engage with. Customers want to feel like they are a part of the buying process, and are not satisfied in just reading a sales pitch. They want to know the full story of a business or product and learn how it can help them. They want a compelling story, and as a business owner, you should consider this when building your advertising strategy.

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Tags: Wicked Local, Learning the Lingo, Marketing