Blog

Learning the Lingo: Customer Relationship Management or CRM

Posted by Nick Pizzolato on Tue, Aug 02, 2016 @ 12:28 PM

Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.

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Tags: Small Business, Digital Marketing, Learning the Lingo

Learning the Lingo: Geo-Fencing

Posted by Nick Pizzolato on Mon, May 09, 2016 @ 10:46 AM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: geo-fencing.

The goals of any digital marketing campaign are similar to those of traditional marketing strategies. You want to stay involved with current customers and also reach out to new ones. However, the biggest difference is that when you use digital advertising, you can target customers immediately and directly. Now, using a “geo-fencing” strategy you can engage with consumers as they enter your community.

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Tags: Wicked Local, Learning the Lingo

Learning the Lingo: Retargeting

Posted by Nick Pizzolato on Mon, Dec 07, 2015 @ 11:44 AM

For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on techgiant.com. They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from techgiant.com keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Learning the Lingo

Learning the Lingo: Giving Tuesday

Posted by Nick Pizzolato on Mon, Nov 30, 2015 @ 01:38 PM

In the last four days, Americans are estimated to have spent billions of dollars on merchandise while holiday shopping. Companies have aggressively promoted their Black Friday and Cyber Monday deals, and their advertising has absolutely worked. We were all aware where we could get a great deal on our favorite (and pricey) items. As all of this capital is being spent on gifts for people, nonprofit organizations have also found their niche during this epic weekend of consumer engagement.

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Tags: Cause Marketing, Wicked Local, Learning the Lingo

Learning the Lingo: Tagging

Posted by Nick Pizzolato on Mon, Jul 06, 2015 @ 01:55 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: tagging.

User interaction is the key element to every social media platform. That’s what makes social media such a powerful tool, the ability for one person to connect with another with a click of their mouse or by tapping their phone. In many cases, people start conversations with their friends directly just by typing their name into a comment field. This is “tagging.”

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Tags: Social Media, Digital Marketing, Learning the Lingo

Learning the Lingo: Hashtags

Posted by Nick Pizzolato on Mon, Jun 08, 2015 @ 11:03 AM

 

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: hashtags.

Social media and internet culture has changed the way we communicate with each other. It started by users creating electronic shorthand to help speed conversations along. Acronyms like “LOL” (laughing out loud) have become so common they are in the dictionary. Internet memes have helped internet communities describe a mood through pictures. This new language also includes a way to categorize social conversations. It’s called a hashtag, but you may know it as “#.”

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Tags: Social Media, Learning the Lingo

Learning the Lingo: 6 SEM Terms You Must Know

Posted by Nick Pizzolato on Fri, May 01, 2015 @ 03:03 PM

Learning the Lingo is a series of posts that investigate marketing terms, ideas and strategies.

“How can I get my business on the front page of Google?” That is probably a question you ask yourself every week. You know that a majority of internet users don’t click on the second page of a search engine. If you aren’t on that first page of results, your website gets lost. Your brand needs to stand tall amongst your competition.

During the month of May, Wicked Local Media Solutions is going to offer tips, advice, explanations and statistics that will help your business become more search engine friendly. Unfortunately when it comes to search engine marketing there are a lot of terms, acronyms, and practices that are confusing and aren’t always explained. I want to make sure everyone who reads this blog is in a position to understand these words and strategies.

This edition of Learning the Lingo will break down some of the more common acronyms and the buzzwords that are used. So, if you come across these terms in another blog, you’ll know what’s being said. We want you to be able build a strategy that works the best for your business.

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Tags: SEM, Digital Advertising, Digital Marketing, Learning the Lingo

Learning the Lingo: Targeting

Posted by Nick Pizzolato on Fri, Apr 03, 2015 @ 02:59 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Targeting.

It doesn’t matter if you are a new business or an established one, the common goal of all businesses is to draw in new customers. But, that is easier said than done. If every business could pull in enough clients by just opening their doors, there wouldn’t be a need to advertise or leverage deals against your competition.

You may be thinking of ways to attract everyone. But actually, you don’t need all the customers - you just need to attract the ones who will be more likely to buy from you.

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Tags: Small Business, Learning the Lingo, Marketing, Email Marketing

Learning the Lingo: Newsjacking

Posted by Nick Pizzolato on Tue, Jan 27, 2015 @ 11:54 AM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Newsjacking.

Last week, we were honored to have marketer David Meerman Scott speak at our Wicked Local Media Solutions 2015 Sales Kick-Off.

During the presentation he introduced the idea of “newsjacking.” This is when a company seizes onto a breaking news story or pop culture moment and creates a quick marketing campaign, tying their product into a timely event.

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Tags: Digital Advertising, Digital Marketing, Learning the Lingo

Learning the Lingo: Responsive Web Design

Posted by Nick Pizzolato on Tue, Jan 13, 2015 @ 02:51 PM

I remember visiting my first website in 1996. I was taking a computer skills class and part of the class was teaching students about using email and visiting websites, since both were fairly new.

There was a fair amount of anticipation as the page slowly loaded to show the home page for the now defunct search engine, Alta Vista. Our assignment was to search for and find a website that interested us. Being a fan of “The Simpsons,” I typed in “Fox Television” and visited fox.com. Thanks to the Way Back Machine, you can see what the site looked liked 19 years ago.

I remember being amazed at that website - even though it was mostly just graphics and not that much actual content.

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Tags: Digital Advertising, Digital Marketing, Websites, Learning the Lingo