Blog

The 2nd Annual Best Years Expo

Posted by Nick Pizzolato on Mon, Oct 17, 2016 @ 02:00 PM

Last year, more than 5,000 men and women in their 50s, 60s, and 70s attended Wicked Local’s Best Years Expo, an event designed to provide resources and information to baby boomers as they approach the next step in their lives. This year, the Best Years Expo is back and promises to be just as informative, accessible, and fun. Sponsored by Steward Health Care, the Expo will again bring together local businesses and customers on Saturday, October 29th.

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Tags: Wicked Local, live event

Preparing your Business for a Specific Demographic at Events

Posted by Nick Pizzolato on Tue, Oct 11, 2016 @ 02:57 PM

Attending events and business expos are an excellent tool to meet with customers and partake in face-to-face marketing. But not every event is the same. They have different audiences and attract a variety of demographics. Although your business may offer products and services for men and women of any age, you can’t attend every event with the same sales plan. Your featured items and sales pitches must relate to the specific audience.

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Tags: Small Business, Wicked Local, live event

Infographic: Five Facts for Attending Business Expos

Posted by Nick Pizzolato on Mon, Sep 26, 2016 @ 02:53 PM

Bringing your business to an expo can be a very effective way to market yourself to consumers. Here are five statistics that will encourage you to use event marketing.

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Tags: Wicked Local, Marketing, live event

Wicked Local U: A Day of Learning

Posted by Nick Pizzolato on Thu, Sep 22, 2016 @ 01:28 PM

“Knowledge is power,” is an old saying that helps to inspire students, at every level, get through their studies. It’s also a philosophy that can apply to those of us who aren’t presently enrolled in classes. When we expand our minds, we increase our capacity to understand current events and interpret past actions. People should never stop learning, and Wicked Local U is your opportunity to gain knowledge about science, technology, economics, culture, and health from local experts!

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Tags: Wicked Local, live event

5 Things your Business Can Do at an Event to Spark Interest

Posted by Nick Pizzolato on Wed, Aug 03, 2016 @ 12:24 PM

Bringing your business to expos and events can help build exposure for your brand and introduce you to new customers. However, each event is different, and you need to create a plan for specific shows. If you’re unaware of the tone of a certain expo, you may not be able to connect with the target demographic. Selecting events that are designed to create energy and build consumer engagement helps boost the opportunity your business has to build a relationship.

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Tags: Small Business, Wicked Local, Marketing, live event

Bringing Your Business to Community Events

Posted by Nick Pizzolato on Wed, Jun 15, 2016 @ 01:31 PM

Marketing opportunities for your business can present themselves in many different forms. Traditional and digital media can offer you the space and resources to reach a large extended audience and are designed to create a bond with a customer. But, in the end, the best way to build that rapport, is to actually meet with consumers.

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Tags: Small Business, Wicked Local, live event

Four Giveaway Items for Your Live Event Booth

Posted by Nick Pizzolato on Wed, Apr 06, 2016 @ 01:40 PM


Live events are designed to help direct consumers to the businesses
they want to meet with. When you’re at an event, next to dozens of other businesses, you need something that will draw the attention of consumers to you, and create a buzz about your business.

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Tags: Wicked Local, Marketing, live event