Blog

August Blog Rewind: Reaching and Engaging Customers

Posted by Nick Pizzolato on Thu, Aug 31, 2017 @ 01:00 PM

During the month of August, the Wicked Local Media Solutions Blog researched and shared marketing strategies available to small businesses. We posted facts about different digital opportunities that are designed to find and connect with consumers.

Read More

Tags: Digital Marketing, Wicked Local, Marketing, Print, Email Marketing

Learning the Lingo: Omni-Channel Marketing

Posted by Nick Pizzolato on Thu, Jun 08, 2017 @ 01:09 PM

Consumers are exposed to advertising when watching TV, listening to the radio, riding on public transportation, visiting websites, or playing games on a smartphone. It’s hard to think of a place where a marketing campaign can’t reach a customer. It may seem like all of these mediums would overload consumers, but actually, when working together they can become a strong tool to enhance your business.

Read More

Tags: Wicked Local, Learning the Lingo, Marketing

Marketing to Millennials

Posted by Nick Pizzolato on Wed, Jun 07, 2017 @ 01:34 PM


As time passes, businesses need to adapt their marketing strategy. Right now, baby boomers are the largest consumer group, while millennials have just begun to start spending. Boomers feel comfortable with ads that market to them as consumers, while the younger generation want companies that work to engage them. The two groups, separated by about thirty years, share almost none of the same buyer attitudes, but your business will need to find ways to cater to both of them.

Read More

Tags: Wicked Local, Customer Engagement, Marketing

Video: OnTarget Display Advertising: Creating Digital Engagement with Customers

Posted by Nick Pizzolato on Thu, Feb 02, 2017 @ 12:01 PM

OnTarget Display Advertising can create engagement with potential customers. Find out more by watching this video.

Read More

Tags: Digital Advertising, Wicked Local, Marketing

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

Read More

Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

5 Facts About Print Advertising

Posted by Nick Pizzolato on Tue, Oct 04, 2016 @ 12:49 PM

There's no denying that we live in a digital age, but here are five facts to show that print advertising is still effective at engaging customers.

Read More

Tags: Wicked Local, Marketing, Print

Learning the Lingo: Episodic Content

Posted by Nick Pizzolato on Tue, Sep 27, 2016 @ 02:10 PM

When you create a marketing plan, you need a narrative that your audience will engage with. Customers want to feel like they are a part of the buying process, and are not satisfied in just reading a sales pitch. They want to know the full story of a business or product and learn how it can help them. They want a compelling story, and as a business owner, you should consider this when building your advertising strategy.

Read More

Tags: Wicked Local, Learning the Lingo, Marketing

Infographic: Five Facts for Attending Business Expos

Posted by Nick Pizzolato on Mon, Sep 26, 2016 @ 02:53 PM

Bringing your business to an expo can be a very effective way to market yourself to consumers. Here are five statistics that will encourage you to use event marketing.

Read More

Tags: Wicked Local, Marketing, live event

5 Facts for Marketing to Millennials

Posted by Nick Pizzolato on Wed, Sep 07, 2016 @ 11:21 AM

Millennials are quickly becoming one of the largest groups of consumers in the nation. They are tech savvy and control more than 2 billion dollars in purchasing power. Here are five facts to help you market your business to millennials.

Read More

Tags: Marketing

August Blog Rewind: The End of Summer

Posted by Nick Pizzolato on Wed, Aug 31, 2016 @ 10:48 AM

In August, the Wicked Local Media Solutions Blog focused on helping small businesses prepare themselves to become a destination for customers during the next four months. We wrote about the benefits of advertising in a special section publication in order to attract consumers who might be looking to improve their homes in the fall. We offered tips to help you create a vendor booth that can't be missed at a business expo. We shared ways for your brand to create engagement with customers by sponsoring a contest. Our goal is to help your business be as successful as possible in the second half of 2016.

Read More

Tags: Small Business, Wicked Local, Marketing