Blog

Four Giveaway Items for Your Live Event Booth

Posted by Nick Pizzolato on Wed, Apr 06, 2016 @ 01:40 PM


Live events are designed to help direct consumers to the businesses
they want to meet with. When you’re at an event, next to dozens of other businesses, you need something that will draw the attention of consumers to you, and create a buzz about your business.

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Tags: Wicked Local, Marketing, live event

Three Popular Ways to Use Direct Mail

Posted by Nick Pizzolato on Tue, Mar 29, 2016 @ 12:16 PM

Consumers want to shop with businesses they feel the most comfortable with. Your local business needs to be able to connect with them and offer a personal connection. A great way to create this bond is by designing a direct mail campaign that is targeted at local shoppers.

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Tags: Small Business, Wicked Local, Marketing

5 Tips to Writing a Great Press Release

Posted by Nick Pizzolato on Mon, Mar 14, 2016 @ 12:54 PM

As a business owner, you know your industry better than anyone else. This is why customers turn to you for the solutions to their problems. You do your best to educate the community about your products through marketing, but sometimes there is news or an update that can’t be shared in an advertisement. A professional and well prepared press release can showcase your knowledge and allow your business to reach new consumers.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Investing in Events

Posted by Nick Pizzolato on Tue, Mar 08, 2016 @ 12:38 PM

When you are marketing your business, you should use a variety of advertising campaigns to reach your audience. But, no matter how engaging the copy is, it can never capture your personality or your commitment to consumers. The best way to share with customers that your business is an active part of the community is to take part in local events.

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Tags: Small Business, Marketing, Testimonial Tuesday

Six Keys to Create Engaging Content

Posted by Nick Pizzolato on Wed, Mar 02, 2016 @ 12:19 PM

Creating content for your marketing campaigns can be tricky because you’re looking to build a consumer bond that is organic and not forced. An engaging marketing campaign is successful because of the relationship you build with your customers. This positive relationship makes your business seem more like a friend rather than a place to just make a transaction. But, how do you create consumer interest with just words? Here are six keys to create engaging content.

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Tags: Small Business, Wicked Local, Marketing

Five Steps for Building a Logo for Your Business

Posted by Nick Pizzolato on Wed, Feb 17, 2016 @ 11:14 AM

Do you want to make your business stand out? Of course you do. But how do you accomplish this? Perhaps, you can draw attention to your products and services? After all, they are the reason your business exists. Maybe you could find a great location for your store? This would make it easy for shoppers to visit your business. But, what about your logo? Your logo also attracts the attention of consumers, because it is the pictorial representation of your business.

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Tags: Small Business, Wicked Local, Marketing

January Blog Rewind: Introducing Your Business in 2016

Posted by Nick Pizzolato on Mon, Feb 01, 2016 @ 01:26 PM

During the month of January, the Wicked Local Media Solutions Blog explored different ways to help small business owners introduce their business to the community in the New year. A successful marketing strategy needs to incorporate different methods of sharing your message with potential consumers. We introduced you to four different marketing solution categories; digital, print, live, and direct mail. Each of these categories are designed to help you capture the attention of customers in your community. By using these strategies, and taking part in the 21st Annual Readers Choice Awards, you can help increase your business’s visibility and being more engaged with local customers.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Marketing

Questions to Help You Build Your Buyer Persona

Posted by Nick Pizzolato on Wed, Jan 27, 2016 @ 11:35 AM

When you open a business, your goal is to become the go-to resource for your community. You noticed that there was a need for a product or service in an area and you opened a store that would offer a solution to the neighborhood. But not every business caters to every customer. When you start promoting your store, you need to target the customers who will be most likely to visit your business.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Using Direct Mail for Direct Results

Posted by Nick Pizzolato on Tue, Jan 26, 2016 @ 12:10 PM

Direct solutions offer creative ways for your company to communicate with potential consumers. It can be a simple postcard with your business’s contact information or a pamphlet that includes coupons to bring customers customers into your business. It’s a promotional material that inspires the recipient to interact with it. Read More

Tags: Wicked Local, Marketing, Testimonial Tuesday

Wicked Local Media Solutions: Live Solutions

Posted by Nick Pizzolato on Wed, Jan 20, 2016 @ 11:56 AM

Building a successful marketing campaign for your business can be a challenging task. All of your efforts in advertising your company are designed to bring people to your store. Ads that run in print publications, clicked online, or posted on social media are aimed at making connections and building consumer engagement. However, sometimes, the best way to build a relationship is to personally introduce yourself to your neighbors.

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Tags: Small Business, Wicked Local, Marketing