Blog

Wicked Local Media Solutions: Direct Solutions

Posted by Nick Pizzolato on Mon, Jan 18, 2016 @ 11:53 AM

Advertising your business is a balancing act that requires you to rely on methods that are reliable and find new strategies that will attract a bigger audience. A business owner, or manager, needs to figure out what ideas will work and are given a small window of opportunity to do so. There isn’t much room for failure when there are daily and weekly goals that need to be met.

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Tags: Small Business, Wicked Local, Marketing

Wicked Local Media Solutions: Digital Solutions

Posted by Nick Pizzolato on Mon, Jan 11, 2016 @ 11:17 AM

As a business owner, you probably have a mental or physical checklist of all the tasks you need to accomplish to keep your store successful. You have to manage payroll, take inventory of your products, and manage customer relations. Along with all the day-to-day operations that come with owning a store, you also need to create a marketing plan so your business can grow.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: The Readers Choice Award, the Ultimate Testimonial

Posted by Nick Pizzolato on Tue, Jan 05, 2016 @ 01:11 PM

A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing, Testimonial Tuesday

4 Marketing and Advertising Trends for 2016

Posted by Nick Pizzolato on Mon, Dec 21, 2015 @ 02:05 PM

2015 is winding down. With each day that passes, you start to close the books on this year and look forward to 2016. A new year means your business will offer new merchandise and services to your customers. It also means you will have new challenges in figuring out how to engage with a larger audience as you try and grow your business. Here are four ways you can start to build a marketing strategy that will be ready for campaigns in 2016.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: A New Website Brings New Business

Posted by Nick Pizzolato on Tue, Dec 15, 2015 @ 11:36 AM

Creating a website for your business is an integral part of owning and managing a company in the 21st century. It wasn’t that long ago that a website for your business was considered to be a luxury or something that would be, “nice to have.” Now, customers can do a web search for local businesses while they are walking down the street. A web page isn’t a complementary component anymore, it’s a necessity.

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Tags: Websites, Wicked Local, Mobile, Marketing, Testimonial Tuesday

Five Steps to Build an Engaging Print Advertisement

Posted by Nick Pizzolato on Wed, Dec 09, 2015 @ 10:44 AM

Print advertising is still considered one of the most trusted forms of advertising. People expect to see newspaper ads in print publications so not only are they not ignored, they are also sought out. But, what do you need to do to make a strong print ad? A print ad needs to be a showcase announcement for your business. Whether you are looking to promote a grand opening or build attention to a new product, newspaper advertisements are the perfect way to connect with consumers in your community.

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Tags: Small Business, Wicked Local, Marketing, Print

November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 25, 2015 @ 10:42 AM

During November, our blogs looked to help businesses prepare themselves for holiday shoppers. With the knowledge that you will be busy during the last four weeks of the year, November is a great time to take inventory of your store and adjust your marketing strategy as needed. The less planning you have to do on the fly, increases the time you can focus on the day-to-day operations of your business.

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Tags: Small Business, Wicked Local, Video, Marketing

Testimonial Tuesday: Receiving Rave Reviews

Posted by Nick Pizzolato on Tue, Nov 24, 2015 @ 02:57 PM

Recently, Wicked Local, in partnership with WCVB5 and MeTV, hosted the first Best Years Expo at Gillette Stadium. We were able to bring businesses, government agencies, health care professionals, and speakers to an event that was targeted toward men and women in their 50’s, 60’s and 70’s. Our goal was to create an event that would introduce our customers to local organizations in order to help them plan for their future adventures.

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Tags: Small Business, Wicked Local, Marketing, Testimonial Tuesday

6 Ways to Get Your Business Ready for Holiday Shoppers

Posted by Nick Pizzolato on Mon, Nov 23, 2015 @ 01:57 PM

The last six weeks of the year are the busiest for most businesses. As a store owner or manager, it’s up to you to make sure your employees are ready, your inventory is stocked, and your customers are happy. Here is a checklist of six things for you to keep in mind as the holiday shopping sprint begins.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Testimonial Tuesday: Putting the Conversation in Context

Posted by Nick Pizzolato on Tue, Nov 17, 2015 @ 11:15 AM

Testimonials are a kind of word-of-mouth advertising. Yes, you are the one publishing the reviews of your business, but these are the words from actual customers. It’s important to keep in mind when you are editing a video or publishing an interview, to keep their words in the correct context.

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Tags: Small Business, Websites, Wicked Local, Marketing, Testimonial Tuesday