Video: Using Direct Solutions in Your Marketing Strategy

Posted by Nick Pizzolato on Wed, Nov 11, 2015 @ 11:26 AM

When people talk about advertising, you may think of traditional types of marketing. Print or online ads may be the first thing to come to mind. Perhaps the first thing you think of is a TV or radio commercial. Reaching new customers can take many forms, and one of them is through the mailbox.

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Tags: Small Business, Wicked Local, Marketing

Infographic: Six Facts About Business Expos

Posted by Nick Pizzolato on Wed, Nov 04, 2015 @ 02:04 PM

Business owners are always looking for an edge to attract new consumers. Although advertising online and in print are great tools to use, nothing beats the exposure a business receives with a face-to-face meeting. Business expos and trade shows are great places for your business to take a proactive approach in meeting potential customers.

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Tags: Small Business, Wicked Local, Marketing

Building a Landing Page

Posted by Nick Pizzolato on Mon, Nov 02, 2015 @ 11:15 AM

When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.

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Tags: Social Media, SEM, Small Business, Digital Marketing, Wicked Local, Marketing, Email Marketing

Video: Introducing Your Business to Your Community

Posted by Nick Pizzolato on Wed, Oct 28, 2015 @ 10:34 AM

Every time you advertise, you are introducing your business to the community. But sometimes, the most effective way of advertising requires you to actually go out and meet your audience. We call creating opportunities to engage with customers face-to-face, “Live Solutions.”

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: 3 Ways To Share Customer Testimonials

Posted by Nick Pizzolato on Tue, Oct 20, 2015 @ 11:24 AM

When you write promotional copy for your business, you write in a voice that is friendly, inviting, and insightful. Which is perfect, because as a business, you want consumers to feel welcome in your store and to view your company as a place they can go for answers. However, customers want to hear more than just details about products and services. They want to have a voice assure them that your company IS the best place to go for solutions. A customer testimonial offers potential consumers that assurance.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

Advertising Your Business to Local Holiday Shoppers

Posted by Nick Pizzolato on Mon, Oct 19, 2015 @ 10:26 AM


The holidays aren’t just a time to celebrate with friends and family. For most businesses the holidays represent a significant amount of revenue that needs to be generated. In many cases, the next year’s operating costs are raised during the holiday shopping rush. Because the stakes are so high, businesses need to find ways to advertise their inventory and raise their profile within the community.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement, Marketing

Video: Print Advertising Continues to be Effective

Posted by Nick Pizzolato on Wed, Oct 14, 2015 @ 12:03 PM

We may live in the digital age, but advertising in print media is still a highly effective way to engage with customers. Consumers consider community newspapers one of the most trusted sources for news and information on local businesses. In fact, 71% of people who read local news publications say they are influenced to make purchases based on the ads they see in the paper. The Wicked Local family of newspapers includes 6 daily newspapers and 98 weekly publications. Watch this video and learn more about the power of print advertising.

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Tags: Wicked Local, Marketing, Print

Testimonial Tuesday: Five Questions to Prepare a Guest for a Testimonial

Posted by Nick Pizzolato on Tue, Oct 13, 2015 @ 10:15 AM

Everyone knows that word-of-mouth is always the best advertising. So it makes sense to ask your customers to help you spread the word. When asking a customer to prepare a testimonial statement, don’t be surprised if they say, “Yes!” but then ask, “What am I supposed to say?” Some people have a gift for talking and writing when asked to do so, but for most people, thinking of things to say can be a challenge. As a business owner you want these customers to be at ease when talking about your business. You don’t want to make a testimonial stressful or seem like work. If they aren’t having fun, that will show in their answers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

4 Popular Types of Mobile Advertising

Posted by Nick Pizzolato on Mon, Oct 12, 2015 @ 10:15 AM

For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

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Tags: Digital Advertising, Small Business, Websites, Wicked Local, Video, Mobile, Marketing

Quiz: Which Social Media Site are You?

Posted by Nick Pizzolato on Wed, Sep 30, 2015 @ 10:43 AM

Social media has never been more popular. More than two billion people are a part of at least one social media site, and those numbers continue to grow monthly. But what social network (Facebook, Twitter, Instagram, LinkedIn) is in synch with your personality? Take our quiz and find out.

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Tags: Social Media, Small Business, Marketing