Blog

Infographic: Building Consumer Engagement with Native Advertising

Posted by Nick Pizzolato on Fri, Sep 25, 2015 @ 01:42 PM

As a small business, you hope every online ad campaign you run will result in more customers visiting your website or you physical store. But as the internet has evolved, so has the way people engage with online advertising. They don’t want to see a deal, they want to learn about why it’s great. Native advertising is content that educates consumers and promotes a business, service or product. It answers questions in the copy about why a promotion or tool is the solution to a specific problem.

Native advertisements can include video content, text, images, links to your website and other business information. The goal is to engage with your customers, and not be a passive voice.

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Tags: Small Business, Digital Marketing, Marketing

The Best Years Expo: Celebrating Life in Your 50’s, 60’s, 70’s & Beyond

Posted by Nick Pizzolato on Tue, Sep 22, 2015 @ 11:00 AM

Are you a Baby Boomer? If you are, then you have spent the first half of your life focusing on your family, career and yourself. You’ve raised children, built a solid career, saved a little bit of money and now want to focus on achieving similar success and enjoying life.

On Saturday, November 7th, Wicked Local will host the first annual The Best Years Expo, which will be held from 10am until 5pm at Gillette Stadium in Foxboro, Massachusetts. This expo will look to educate and entertain the baby boomer generation to all the opportunities available to them now that they have the time and the money to enjoy life.

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Tags: Small Business, Customer Engagement, Business Networking, Marketing

The Benefits of Advertising Your Business in a Special Section

Posted by Nick Pizzolato on Tue, Sep 08, 2015 @ 01:52 PM

Your business serves a specific purpose. When you started your company you wanted to fill a need in your community. You saw that people wanted a place to eat a muffin, so you founded a cafe. You opened a hardware store when you learned the closest option was twenty minutes away. There was no vintage clothing stores in your young, hip neighborhood so you built a brand. If your business fulfills a certain need, so should your advertising.

This is not advice saying you should not continue your normal advertising routine. Far from it. However, sometimes you want to reach a targeted audience who are looking for businesses within your industry. That’s when a special section publication can be the perfect solution.

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Tags: Small Business, Marketing, Print

Ending Your Summer by Planning For Your Fall

Posted by Nick Pizzolato on Tue, Sep 01, 2015 @ 01:35 PM

Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.

But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.

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Tags: Social Media, Seasonal Marketing, Digital Advertising, Small Business, Marketing

8 Ways to Make Your Business Expo Booth Shine

Posted by Nick Pizzolato on Wed, Aug 05, 2015 @ 10:28 AM

Taking your business to trade shows, expos, and community events can be a great way for your business to create consumer engagement. These events are designed to bring potential clients and companies together for the purpose of networking and finding solutions to existing problems.

At these expos you want to make sure that you are prepared to meet with as many interested parties as possible. Your conversations should be full of information about your business but also showcase your personality in order to build trust. Since exchanges at these business expos can be quick, the more tools you have at your disposal, the more likely you are to make an impression with a customer.

Here are eight ways you can make your business expo booth shine.

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Tags: Small Business, Marketing

Promoting Your Business On LinkedIn

Posted by Nick Pizzolato on Wed, Jun 24, 2015 @ 01:59 PM

Most social media channels are very broad and look to serve the general population. You can post messages that are more fun or relaxed because customers are looking for a business to be relatable. But what if your business sells to other businesses? Your messages can still be personal but they need to be presented in a cleaner more professional format.

LinkedIn offers a business the opportunity to present their posts so they look clean and polished. That’s not to say messages can’t be personal or fun, but more often than not, your posts are going to be more direct and look to attract a more professional audience.

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Tags: Social Media, Digital Marketing, Wicked Local, Marketing

Celebrate Readers Choice Every Month

Posted by Nick Pizzolato on Tue, Jun 23, 2015 @ 02:07 PM

Selecting the winners for Wicked Local’s Readers Choice Awards isn’t an easy or quick process. The voting begins early in the year, and businesses and communities are given enough time to advertise and vote for the winners. Then we start counting the votes. Even with the help of electronic balloting, this is a huge job.

This year, we received over 400,000 votes. These votes needed to be counted and sorted for hundreds of local businesses in eastern Massachusetts. Once the votes were verified, we prepared certificates and began notifying the winners. After nearly five months of work, we are ready to publically announce the winners and celebrate the power of local business. Winners should start appearing in your local papers this week and on our new Readers Choice website wickedlocalfavorites.com this Friday.

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Tags: Readers Choice, Wicked Local, Marketing

The 2015 Wicked Local Readers Choice Awards Are Almost Here!

Posted by Nick Pizzolato on Wed, Jun 03, 2015 @ 11:12 AM

For the last twenty years, Wicked Local has asked consumers to vote for their favorite local businesses in its’ annual Readers Choice poll. This year, we had 450,000 votes cast for all sorts of businesses, from restaurants to hair salons. The results of the 2015 Readers Choice Awards will be released later this month, but we wanted to start preparing businesses for a very busy summer.

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Tags: Readers Choice, Small Business, Marketing

Face-to-Face Marketing: Attending Expos, Festivals and Trade Shows

Posted by Nick Pizzolato on Tue, May 19, 2015 @ 01:34 PM

There are a lot of ways to advertise your business to the community. You can advertise in the paper, online, or start an email marketing campaign. You can create text ads on search engines or send out direct mail advertising. All of these methods require you to create content to draw attention to your small business. However, it’s not always easy to capture what services your business provides in just a few sentences. Sometimes selling your business requires you to go out and engage with your community.

There’s no better person to sell your business than you. You’re the one who discovered a need in an area and believed that you had the knowledge to fill that void. You’ve created the business plan. You’ve thought of the strategy. You are your business.

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Tags: Small Business, Business Networking, Marketing

The Power of Print Advertising

Posted by Nick Pizzolato on Mon, Apr 27, 2015 @ 12:16 PM

We spend almost all of our time in front of some sort of screen. Smartphones, tablets, tvs, and computers all fight for our attention during the day. It shouldn’t be a surprise that because of emerging technology, print publications have taken a hit in popularity. However, this doesn’t mean that newspapers, special sections and magazines should be ignored when it comes to ad placement. Print advertising is still a vital part of the customer experience.

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Tags: Small Business, Marketing, Print