For the last twenty years, Wicked Local has asked consumers to vote for their favorite local businesses in its’ annual Readers Choice poll. This year, we had 450,000 votes cast for all sorts of businesses, from restaurants to hair salons. The results of the 2015 Readers Choice Awards will be released later this month, but we wanted to start preparing businesses for a very busy summer.Read More
There are a lot of ways to advertise your business to the community. You can advertise in the paper, online, or start an email marketing campaign. You can create text ads on search engines or send out direct mail advertising. All of these methods require you to create content to draw attention to your small business. However, it’s not always easy to capture what services your business provides in just a few sentences. Sometimes selling your business requires you to go out and engage with your community.
There’s no better person to sell your business than you. You’re the one who discovered a need in an area and believed that you had the knowledge to fill that void. You’ve created the business plan. You’ve thought of the strategy. You are your business.Read More
We spend almost all of our time in front of some sort of screen. Smartphones, tablets, tvs, and computers all fight for our attention during the day. It shouldn’t be a surprise that because of emerging technology, print publications have taken a hit in popularity. However, this doesn’t mean that newspapers, special sections and magazines should be ignored when it comes to ad placement. Print advertising is still a vital part of the customer experience.Read More
Today is the 119th Boston Marathon. It is one of the most famous and notable long distance races in the world. It’s a course that challenges both expert and novice racers. Although you don’t have to leap over obstacles or trudge through mud, the marathon tests you with organic obstacles like Heartbreak Hill and the unpredictable New England weather. If you can battle through the elements, the course, and even your own body, the reward is reaching the finish line successfully.
In a lot of ways running the marathon and running your business are quite similar. Both journeys take planning, commitment and support from people in neighboring communities. You don’t just wake up one day and decide you want to run a marathon. The same goes for starting your business and building an advertising strategy.Read More
Sometimes language seems more complicated than it really is. Words that have a simple meaning or definition can be hijacked and be defined in a way that makes them seem untouchable to people who aren’t “experts.” Demographics has become one of those stolen words.
You often hear the term when pundits and professors are talking about political and economic theory. They use it as they point at studies and published papers on television. It’s easy to forget that it’s a tool that even small business owners can use to increase their growth. So what are demographics and how can they help you?Read More
What makes a business stand out? If you own a pizza restaurant, what makes your store different from a pizzeria down the street? Sure, the quality of food is one way to tell the difference, but what if an out-of-state visitor comes to town? How will they decide between two options if they have no reference? The person might makes his choice based on which one has the most impactful logo.
Logos are powerful tools that business owners can use to build a recognizable, trustworthy and memorable brand. Our brains process images 60,000 times faster than we process written language. A picture of a pizza will represent a pizzeria faster than the actual words “pizzeria.” A customer who sees that image and associates it with a memory of eating a pizza may choose that business over yours just based on how that image makes them feel.Read More
The most difficult part of writing an email isn’t coming up with copy. It isn’t trying to figure out what you should promote or offer. It’s not finding people to send the message to. The most difficult part is writing the email subject line.
Your subject line is the first thing consumers see and will be the reason they interact with your message. A successful email title grabs the attention of customers and intrigues them to read more. The email’s content can provide them with details and your contact information.Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Targeting.
It doesn’t matter if you are a new business or an established one, the common goal of all businesses is to draw in new customers. But, that is easier said than done. If every business could pull in enough clients by just opening their doors, there wouldn’t be a need to advertise or leverage deals against your competition.
You may be thinking of ways to attract everyone. But actually, you don’t need all the customers - you just need to attract the ones who will be more likely to buy from you.Read More
When you are thinking about ways to interact with your customers, do you ever consider Direct Email? Direct Email offers you the opportunity to directly engage with a captive audience. In fact, we produced a short video to highlight some facts about the advantages of using a Direct Email campaign.
On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.Read More