Blog

Running Your Business is Like Running a Marathon

Posted by Nick Pizzolato on Mon, Apr 20, 2015 @ 01:14 PM

Today is the 119th Boston Marathon. It is one of the most famous and notable long distance races in the world. It’s a course that challenges both expert and novice racers. Although you don’t have to leap over obstacles or trudge through mud, the marathon tests you with organic obstacles like Heartbreak Hill and the unpredictable New England weather. If you can battle through the elements, the course, and even your own body, the reward is reaching the finish line successfully.

In a lot of ways running the marathon and running your business are quite similar. Both journeys take planning, commitment and support from people in neighboring communities. You don’t just wake up one day and decide you want to run a marathon. The same goes for starting your business and building an advertising strategy.

Read More

Tags: Digital Advertising, Small Business, Digital Marketing, Customer Engagement, Marketing

Deciphering Demographics to Grow Your Business

Posted by Nick Pizzolato on Fri, Apr 10, 2015 @ 03:03 PM

Deciphering Demographics to Grow Your Business | Wicked Local Media Solutions

Sometimes language seems more complicated than it really is. Words that have a simple meaning or definition can be hijacked and be defined in a way that makes them seem untouchable to people who aren’t “experts.” Demographics has become one of those stolen words.

You often hear the term when pundits and professors are talking about political and economic theory. They use it as they point at studies and published papers on television. It’s easy to forget that it’s a tool that even small business owners can use to increase their growth. So what are demographics and how can they help you?

Read More

Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Why Using a Logo Builds Success for Your Brand

Posted by Nick Pizzolato on Tue, Apr 07, 2015 @ 03:25 PM

What makes a business stand out? If you own a pizza restaurant, what makes your store different from a pizzeria down the street? Sure, the quality of food is one way to tell the difference, but what if an out-of-state visitor comes to town? How will they decide between two options if they have no reference? The person might makes his choice based on which one has the most impactful logo.

Logos are powerful tools that business owners can use to build a recognizable, trustworthy and memorable brand. Our brains process images 60,000 times faster than we process written language. A picture of a pizza will represent a pizzeria faster than the actual words “pizzeria.” A customer who sees that image and associates it with a memory of eating a pizza may choose that business over yours just based on how that image makes them feel.

Read More

Tags: Small Business, Marketing

5 Steps for Writing a Great Email Subject Line

Posted by Nick Pizzolato on Mon, Apr 06, 2015 @ 04:14 PM

The most difficult part of writing an email isn’t coming up with copy. It isn’t trying to figure out what you should promote or offer. It’s not finding people to send the message to. The most difficult part is writing the email subject line.

Your subject line is the first thing consumers see and will be the reason they interact with your message. A successful email title grabs the attention of customers and intrigues them to read more. The email’s content can provide them with details and your contact information.

Read More

Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Learning the Lingo: Targeting

Posted by Nick Pizzolato on Fri, Apr 03, 2015 @ 02:59 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Targeting.

It doesn’t matter if you are a new business or an established one, the common goal of all businesses is to draw in new customers. But, that is easier said than done. If every business could pull in enough clients by just opening their doors, there wouldn’t be a need to advertise or leverage deals against your competition.

You may be thinking of ways to attract everyone. But actually, you don’t need all the customers - you just need to attract the ones who will be more likely to buy from you.

Read More

Tags: Small Business, Learning the Lingo, Marketing, Email Marketing

Video: 3 Facts About Direct Email

Posted by Nick Pizzolato on Wed, Mar 18, 2015 @ 04:09 PM

 

 

When you are thinking about ways to interact with your customers, do you ever consider Direct Email? Direct Email offers you the opportunity to directly engage with a captive audience. In fact, we produced a short video to highlight some facts about the advantages of using a Direct Email campaign.

 

 

Read More

Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Create Your Own March Madness

Posted by Nick Pizzolato on Tue, Mar 17, 2015 @ 04:17 PM

On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.

Read More

Tags: Small Business, Customer Engagement, Marketing

Learning the Lingo: Crowdsourcing

Posted by Nick Pizzolato on Fri, Mar 06, 2015 @ 04:57 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: crowdsourcing.

Local businesses need community support to survive. A successful company reaches out to consumers and builds relationships with them looking to build trust. The goal is for customers to turn to a local business owner as an expert in their industry. The more of these relationships you can build, the larger your own local community of shoppers grows.

A growing trend in marketing, is building these communities through crowdsourcing. Crowdsourcing is when a business owner/manager asks their audience for an opinion. They use these conversations as a way to seek consumer advice and build a stronger relationship with patrons. This gives customers a voice and lets them feel that they have some ownership in the decision making process.

Read More

Tags: Small Business, Digital Marketing, Customer Engagement, Marketing

Using Live Chat to Engage with Your Digital Customers

Posted by Nick Pizzolato on Fri, Feb 20, 2015 @ 12:23 PM

Generating sales is more than just having the right products being visible to consumers. It’s also a matter of creating engagement with customers. Every customer wants to feel welcomed to a business. They like to feel that their patronage is wanted and needed.

Advertising and marketing strategies in the 21st century are focused on making consumers feel like they are part of a community. Making this connection through your digital store can be incredibly difficult. After all, you need to still represent your company online, but also offer an easy way for customers to contact and communicate with your enterprise.

Read More

Tags: Digital Advertising, Digital Marketing, Customer Engagement, Marketing

You've Got Direct Mail

Posted by Nick Pizzolato on Wed, Feb 11, 2015 @ 03:56 PM

Even in the 21st century, people still send and receive mail via the U.S. Post Office. Birthday cards and letters may have been replaced with emails and Facebook messages, but the mail is still used everyday for correspondence, gifts, and advertising.

As businesses continue to invest in digital messaging and advertising, it’s important to remember that physical mail is still being delivered, received, and read. In 2012, direct mail had a 43% share of local retail advertising.

Read More

Tags: Small Business, Marketing