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Learning the Lingo: Crowdsourcing

Posted by Nick Pizzolato on Fri, Mar 06, 2015 @ 04:57 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: crowdsourcing.

Local businesses need community support to survive. A successful company reaches out to consumers and builds relationships with them looking to build trust. The goal is for customers to turn to a local business owner as an expert in their industry. The more of these relationships you can build, the larger your own local community of shoppers grows.

A growing trend in marketing, is building these communities through crowdsourcing. Crowdsourcing is when a business owner/manager asks their audience for an opinion. They use these conversations as a way to seek consumer advice and build a stronger relationship with patrons. This gives customers a voice and lets them feel that they have some ownership in the decision making process.

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Tags: Small Business, Digital Marketing, Customer Engagement, Marketing

Using Live Chat to Engage with Your Digital Customers

Posted by Nick Pizzolato on Fri, Feb 20, 2015 @ 12:23 PM

Generating sales is more than just having the right products being visible to consumers. It’s also a matter of creating engagement with customers. Every customer wants to feel welcomed to a business. They like to feel that their patronage is wanted and needed.

Advertising and marketing strategies in the 21st century are focused on making consumers feel like they are part of a community. Making this connection through your digital store can be incredibly difficult. After all, you need to still represent your company online, but also offer an easy way for customers to contact and communicate with your enterprise.

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Tags: Digital Advertising, Digital Marketing, Customer Engagement, Marketing

You've Got Direct Mail

Posted by Nick Pizzolato on Wed, Feb 11, 2015 @ 03:56 PM

Even in the 21st century, people still send and receive mail via the U.S. Post Office. Birthday cards and letters may have been replaced with emails and Facebook messages, but the mail is still used everyday for correspondence, gifts, and advertising.

As businesses continue to invest in digital messaging and advertising, it’s important to remember that physical mail is still being delivered, received, and read. In 2012, direct mail had a 43% share of local retail advertising.

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Tags: Small Business, Marketing

In the News: Super Bowl Commercials

Posted by Nick Pizzolato on Tue, Feb 03, 2015 @ 11:15 AM

The Super Bowl is known for two things: championship football and creative television commercials. Well, creative and expensive television commercials.

Expensive isn’t just referring to the production value of creating the ads (which can be massive considering the cost of celebrity endorsements), but also how much each ad costs the advertiser to appear on TV during the game.

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Tags: Small Business, Marketing, News & Trends

3 Reasons Print Media Still Works in Advertising

Posted by Nick Pizzolato on Fri, Jan 30, 2015 @ 01:55 PM

Print is not dead.

Yes, I recognize the irony of reading that in a blog post. A post you probably found via a link from a social media site or from an email. It’s a fair statement to say that in the last fifteen years, the digital landscape has evolved dramatically and has become competitive with the print world.

But, print media is not gone. It’s very much alive and available for businesses to use. After all, the print industry is worth $640 billion and supports $3.8 trillion in jobs and services. Any industry with that much invested into the economy is going to be a viable option for any business.

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Tags: Small Business, Marketing

Learning the Lingo: Call-to-Action

Posted by Nick Pizzolato on Fri, Nov 14, 2014 @ 01:06 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Call-to-Action.

As a person, you may not want attention drawn to you. You may want to quietly live your life and not be exposed to the public eye. You don’t want to be a hermit, but you also don’t want people intruding on your life.

And that’s fine. Some of the greatest thinkers, artists and people have lived their lives that same way.

But if you run a business, you crave attention. You demand attention. You want everyone to know about your business. If they know about your business, they will follow your business. If they follow your business, they will want to know about your promotions, events and news. All the work you put into marketing your business is so your customers will see these announcements and act on them.

That’s a call-to-action (or CTA). It’s an instruction to a customer that will drive them to make a purchase or at the very least learn more about why your business is the best place to buy a product. It’s such an integral part of any business that you are probably already doing it, without knowing it.

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Tags: Small Business, Websites, Learning the Lingo, Customer Engagement, Marketing

Digital Advertising Ammo for the Small Business

Posted by Media Solutions on Fri, May 02, 2014 @ 02:58 PM

Did you know that the original consumer purchase funnel is over 115 years old?  Even back then, there was a definitive pattern in which customers moved through a buying cycle, starting from awareness to the end result of making an actual purchase.  The original model was AWARENESS, INTEREST, DESIRE and CONNECTION = SALE.

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Tags: Digital Advertising, Small Business, Customer Engagement, Marketing