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Five Marketing Trends for 2017

Posted by Nick Pizzolato on Tue, Jan 03, 2017 @ 11:59 AM

Here are five of the marketing trends that we expect to see in 2017.

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Tags: Wicked Local, Infographic, News & Trends

Using Technology to Create Portable Cashiers

Posted by Nick Pizzolato on Mon, Dec 05, 2016 @ 01:31 PM

The cashier is one of the most familiar parts of any local business. However, in the digital age, even this concept is changing. Shoppers are more eager to just find and buy their items right away, leaving the store as quickly as possible.

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Tags: Small Business, Wicked Local, News & Trends

News: The End of Vine and What Your Business Can Learn

Posted by Nick Pizzolato on Tue, Nov 08, 2016 @ 12:59 PM

Last week, Twitter announced that it would be shuttering its six-second video platform, Vine. While the community for Vine was small, its audience was dedicated and had launched a few of its stars into the pop-culture spotlight. When it launched, it was innovative and spurred other apps to follow suit, but it collapsed because it wasn’t able to stay competitive. Even if your business didn’t have a presence on Vine, its closure can be a lesson for you as social media evolves.

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Tags: Wicked Local, News & Trends

News and Trends: Twitter Commits to Content

Posted by Nick Pizzolato on Mon, May 23, 2016 @ 12:36 PM

Since 2009, businesses have used Twitter as a way to connect with followers. Twitter’s 140 character limit is unlike other social media sites that allow users to write paragraphs. The brevity of the post makes the content unique, but it also requires it to be concise and clear.

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Tags: Wicked Local, News & Trends

News and Trends: Facebook’s Milestone & Instagram’s Addition

Posted by Nick Pizzolato on Mon, Aug 31, 2015 @ 12:55 PM

It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.

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Tags: Social Media, Small Business, Digital Marketing, News & Trends

News and Trends: Changes for Google Plus

Posted by Nick Pizzolato on Mon, Aug 03, 2015 @ 11:30 AM

Google is the King of internet search engines. No search engine is bigger, as well known, or has influenced pop culture as much as it has. It’s also changed the way people communicate with each other with Google Hangouts. Their maps application has become the desktop and mobile application for folks planning a road trip. They have mastered almost every type of platform they have invested in.

Almost.

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Tags: Social Media, News & Trends

News and Trends: Introducing Meerkat and How Your Business Can Use it

Posted by Nick Pizzolato on Mon, Mar 23, 2015 @ 02:51 PM

Earlier this month, Meerkat, a new video app, was introduced and touted as being a true game changer for how we communicate with each other through social media. But what is Meerkat? And is it relevant to your business?

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Tags: Social Media, Digital Marketing, News & Trends

#TheDress or Viral Marketing Always Wins

Posted by Nick Pizzolato on Fri, Feb 27, 2015 @ 03:12 PM

It’s only 17 hours old, but the number one trend across the internet has been #TheDress. It is the lead story across many websites and is even being reported on by cable news networks. Colors and how we perceive them have become the water cooler talk of the day.

What’s lost in all of this hoopla over “Why am I seeing white and gold?” is that the dress in question is completely sold out. Not just the blue and black dress, but that dress in all of its color combinations. In fact, the dress has received so much buzz that Roman Originals, the retailer that carries it, have said that they might end up ordering the same dress in white and gold fabric. One picture inspired massive demand. That’s viral marketing.

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Tags: Digital Advertising, Digital Marketing, News & Trends

In the News: Super Bowl Commercials

Posted by Nick Pizzolato on Tue, Feb 03, 2015 @ 11:15 AM

The Super Bowl is known for two things: championship football and creative television commercials. Well, creative and expensive television commercials.

Expensive isn’t just referring to the production value of creating the ads (which can be massive considering the cost of celebrity endorsements), but also how much each ad costs the advertiser to appear on TV during the game.

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Tags: Small Business, Marketing, News & Trends

New & Trending: Wearable Technology at CES

Posted by Nick Pizzolato on Fri, Jan 16, 2015 @ 04:41 PM

The Annual International Consumer Electronics Show (CES) was held last week in Las Vegas, Nevada. CES has become the showcase for companies to debut new gadgets and technology for consumers and investors. From drones to driverless cars, the show helps create buzz around products and companies.

While reading about the event, I saw that wearable technology was one of the more popular trends on display this year. All of these products look like they can have a positive influence on health, fitness, pet care and even fashion.

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Tags: Customer Engagement, News & Trends