There was a time when I wouldn’t even think about explaining what an internet meme was, let alone how a business might possibly use them. But, it’s a brave new world where businesses need to connect and engage with consumers in other ways besides endorsing their products. One of the ways companies are expanding their brand engagement is by using an internet meme.Read More
2014 was supposed to be Twitter’s year.
They reorganized their mobile app display so they could compete with Facebook. They had set up partnerships with FIFA to help promote the World Cup. And they reached 250 million active users (MAU) in the first quarter of 2014’s fiscal year. Twitter was in a position to cement itself as the number two social network.
However, it didn’t work out that way.Read More