Blog

In the News: Super Bowl Commercials

Posted by Nick Pizzolato on Tue, Feb 03, 2015 @ 11:15 AM

The Super Bowl is known for two things: championship football and creative television commercials. Well, creative and expensive television commercials.

Expensive isn’t just referring to the production value of creating the ads (which can be massive considering the cost of celebrity endorsements), but also how much each ad costs the advertiser to appear on TV during the game.

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Tags: Small Business, Marketing, News & Trends

New & Trending: Wearable Technology at CES

Posted by Nick Pizzolato on Fri, Jan 16, 2015 @ 04:41 PM

The Annual International Consumer Electronics Show (CES) was held last week in Las Vegas, Nevada. CES has become the showcase for companies to debut new gadgets and technology for consumers and investors. From drones to driverless cars, the show helps create buzz around products and companies.

While reading about the event, I saw that wearable technology was one of the more popular trends on display this year. All of these products look like they can have a positive influence on health, fitness, pet care and even fashion.

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Tags: Customer Engagement, News & Trends

Know Your Meme: Internet Culture that Businesses Can Use

Posted by Nick Pizzolato on Tue, Jan 06, 2015 @ 03:30 PM

There was a time when I wouldn’t even think about explaining what an internet meme was, let alone how a business might possibly use them. But, it’s a brave new world where businesses need to connect and engage with consumers in other ways besides endorsing their products. One of the ways companies are expanding their brand engagement is by using an internet meme.

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Tags: Social Media, Customer Engagement, News & Trends

In the News: Instagram has More Active Users than Twitter

Posted by Nick Pizzolato on Fri, Dec 19, 2014 @ 02:08 PM

2014 was supposed to be Twitter’s year.

They reorganized their mobile app display so they could compete with Facebook. They had set up partnerships with FIFA to help promote the World Cup. And they reached 250 million active users (MAU) in the first quarter of 2014’s fiscal year. Twitter was in a position to cement itself as the number two social network.

However, it didn’t work out that way.

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Tags: Social Media, Digital Marketing, Customer Engagement, News & Trends