Blog

Building a Successful Print Ad

Posted by Nick Pizzolato on Tue, Mar 28, 2017 @ 12:37 PM

Advertising your business in print isn’t a tactic to be used by just established businesses. According to Nielsen Claritas, nearly half of all households in the Boston area consider newspapers to be the media they trust the most. Placing your ad within a trusted publication gives your business credibility to potential customers.

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Tags: Small Business, Wicked Local, Print

5 Facts About Print Advertising

Posted by Nick Pizzolato on Tue, Oct 04, 2016 @ 12:49 PM

There's no denying that we live in a digital age, but here are five facts to show that print advertising is still effective at engaging customers.

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Tags: Wicked Local, Marketing, Print

Infographic: Five Popular Home Improvement Projects

Posted by Nick Pizzolato on Wed, Sep 14, 2016 @ 12:46 PM

Every day, people look around their house and see projects that need to get done. From installing ceiling fans to remodeling a kitchen, millions of homeowners take part in various home improvement projects every year. These additions and improvements make their quality of life better and also add resale value to their house. By advertising in a home improvement special section, you will be able to connect with consumers who need your particular brand of expertise.

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Tags: Small Business, Wicked Local, Print

Four Types of Advertising for your Political Marketing Strategy

Posted by Nick Pizzolato on Mon, Aug 29, 2016 @ 01:31 PM

This November, Americans will go to the polls and vote on legislation, and for politicians to represent them at both a local and national level. These next few months are important to every campaign as they build a strategy that will attempt to reach and persuade as many people as possible to support certain issues. If you are trying to build support for a candidate or cause, here are four ways you can create a message that voters will engage with.

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Tags: Digital Marketing, Wicked Local, Marketing, Print

The Case for Multimedia Marketing in 2 Infographics

Posted by Nick Pizzolato on Wed, Aug 24, 2016 @ 01:44 PM

There is no better way to connect with your audience then to market your business with local media. By creating an advertising campaign that reaches users across all forms of media you will reach a larger audience and strengthen your brand's recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Print

Using Special Sections to Connect with Customers

Posted by Nick Pizzolato on Tue, Aug 09, 2016 @ 12:04 PM

As summer begins to wind down and the weather starts to turn cold, people will begin to make plans to fix and update their homes for the winter. During this time, homeowners are going to be looking for new trends, tools, materials, appliances, and professionals to complete large and small scale jobs. By advertising your business in a home improvement special section, consumers will see who you are and what you have to offer.

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Tags: Small Business, Wicked Local, Marketing, Print

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

Using Multimedia Advertising to Reinforce Your Message

Posted by Nick Pizzolato on Wed, Jul 20, 2016 @ 11:55 AM

When your business begins a marketing campaign the long term goal is to convert members of your audience into customers. The challenge is that different audiences turn to different types of mediums to consume their media. By using a multimedia approach for your advertising, not only do you capture more than one demographic group, you also reinforce your message each time they see it.

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Tags: Digital Marketing, Wicked Local, Mobile, Print

Video: Growing Your Audience with Print, Digital, and Mobile Advertising

Posted by Nick Pizzolato on Tue, Jul 12, 2016 @ 01:52 PM

As a business owner, you are always looking for ways to increase the number of customers that will turn to your brand for solutions. The broader your appeal, the more likely you are to grab the attention of a greater amount of potential consumers. When you use multimedia marketing, you create print, digital, and mobile ads that connect with an audience and expand your reach across multiple platforms. Wicked Local Media Solutions has an advertising package that will help you reach more customers through a multimedia advertising strategy. Watch this video to learn more.

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Tags: Digital Advertising, Small Business, Wicked Local, Print

Multimedia Advertising Builds Local Business Success

Posted by Nick Pizzolato on Mon, Jul 11, 2016 @ 11:30 AM

Multimedia advertising is a great way for your business to connect with readers and strengthen your brand. You can reach more customers by advertising in print, on the internet, and on mobile devices. Read More

Tags: Digital Marketing, Wicked Local, Print