Blog

Consumers Feast on Ads in Thanksgiving Publications

Posted by Nick Pizzolato on Mon, Oct 30, 2017 @ 12:59 PM

Black Friday, the unofficial start of the holiday shopping season, is almost here. While you expect your business to be busy during the next few weeks, you may be looking for ways to connect with consumers. The Thanksgiving edition of your local paper offers you the opportunity to connect with an audience. This historically extra-large publication puts your business in a position to attract a large number of readers interested in your sales and promotions.

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Tags: Seasonal Marketing, Wicked Local, Print

Infographic: 5 Statistics that Support Print Marketing

Posted by Nick Pizzolato on Wed, Sep 27, 2017 @ 02:15 PM

Here are five statistics that show how print marketing can help your business engage with local consumers.

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Tags: Wicked Local, Infographic, Print

August Blog Rewind: Reaching and Engaging Customers

Posted by Nick Pizzolato on Thu, Aug 31, 2017 @ 01:00 PM

During the month of August, the Wicked Local Media Solutions Blog researched and shared marketing strategies available to small businesses. We posted facts about different digital opportunities that are designed to find and connect with consumers.

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Tags: Digital Marketing, Wicked Local, Marketing, Print, Email Marketing

Print Media Continues to Reach Consumers

Posted by Nick Pizzolato on Tue, Aug 22, 2017 @ 12:35 PM

Print based advertising has consistently been a popular and effective form of marketing. Businesses have used space in newspapers and magazines to reach their target audience since the printing press was invented. In today’s marketplace, print media is surrounded by different types of digital opportunities for businesses to use; but, a recent study has found that consumers still prefer print materials.

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Tags: Wicked Local, Print

The Strengths of Print Marketing

Posted by Nick Pizzolato on Mon, Jun 26, 2017 @ 12:53 PM

The marketing opportunities for businesses have become very diverse. There has never been so many ways for your brand to share a message with consumers. While many of the new delivery systems use digital tools to reach an audience, print marketing is still an excellent advertising strategy for your business to invest in.

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Tags: Wicked Local, Print

Boosting Online Visibility with Ad Enhance

Posted by Nick Pizzolato on Wed, Jun 21, 2017 @ 02:00 PM

Advertising in print presents a great way to connect with an engaged audience, and helps spread your message. While this is an important market, it’s imperative to promote your business online as well.

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Tags: Digital Marketing, Wicked Local, Print

Building a Successful Print Ad

Posted by Nick Pizzolato on Tue, Mar 28, 2017 @ 12:37 PM

Advertising your business in print isn’t a tactic to be used by just established businesses. According to Nielsen Claritas, nearly half of all households in the Boston area consider newspapers to be the media they trust the most. Placing your ad within a trusted publication gives your business credibility to potential customers.

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Tags: Small Business, Wicked Local, Print

5 Facts About Print Advertising

Posted by Nick Pizzolato on Tue, Oct 04, 2016 @ 12:49 PM

There's no denying that we live in a digital age, but here are five facts to show that print advertising is still effective at engaging customers.

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Tags: Wicked Local, Marketing, Print

Infographic: Five Popular Home Improvement Projects

Posted by Nick Pizzolato on Wed, Sep 14, 2016 @ 12:46 PM

Every day, people look around their house and see projects that need to get done. From installing ceiling fans to remodeling a kitchen, millions of homeowners take part in various home improvement projects every year. These additions and improvements make their quality of life better and also add resale value to their house. By advertising in a home improvement special section, you will be able to connect with consumers who need your particular brand of expertise.

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Tags: Small Business, Wicked Local, Print

Four Types of Advertising for your Political Marketing Strategy

Posted by Nick Pizzolato on Mon, Aug 29, 2016 @ 01:31 PM

This November, Americans will go to the polls and vote on legislation, and for politicians to represent them at both a local and national level. These next few months are important to every campaign as they build a strategy that will attempt to reach and persuade as many people as possible to support certain issues. If you are trying to build support for a candidate or cause, here are four ways you can create a message that voters will engage with.

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Tags: Digital Marketing, Wicked Local, Marketing, Print