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Five Steps to Build an Engaging Print Advertisement

Posted by Nick Pizzolato on Wed, Dec 09, 2015 @ 10:44 AM

Print advertising is still considered one of the most trusted forms of advertising. People expect to see newspaper ads in print publications so not only are they not ignored, they are also sought out. But, what do you need to do to make a strong print ad? A print ad needs to be a showcase announcement for your business. Whether you are looking to promote a grand opening or build attention to a new product, newspaper advertisements are the perfect way to connect with consumers in your community.

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Tags: Small Business, Wicked Local, Marketing, Print

Print Media is a Trusted Source for Holiday Shoppers

Posted by Nick Pizzolato on Wed, Nov 18, 2015 @ 11:00 AM

In ten short days, Thanksgiving will be over, but the first weekend of holiday shopping will just be getting started. On (Black) Friday morning, when stores open their doors, shoppers will be there and looking for the best deals possible. Friday has the potential to be one of your company’s most profitable days of the year. So the question is, how are you advertising for it?

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Tags: Small Business, Wicked Local, Print

Video: Print Advertising Continues to be Effective

Posted by Nick Pizzolato on Wed, Oct 14, 2015 @ 12:03 PM

We may live in the digital age, but advertising in print media is still a highly effective way to engage with customers. Consumers consider community newspapers one of the most trusted sources for news and information on local businesses. In fact, 71% of people who read local news publications say they are influenced to make purchases based on the ads they see in the paper. The Wicked Local family of newspapers includes 6 daily newspapers and 98 weekly publications. Watch this video and learn more about the power of print advertising.

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Tags: Wicked Local, Marketing, Print

The Benefits of Advertising Your Business in a Special Section

Posted by Nick Pizzolato on Tue, Sep 08, 2015 @ 01:52 PM

Your business serves a specific purpose. When you started your company you wanted to fill a need in your community. You saw that people wanted a place to eat a muffin, so you founded a cafe. You opened a hardware store when you learned the closest option was twenty minutes away. There was no vintage clothing stores in your young, hip neighborhood so you built a brand. If your business fulfills a certain need, so should your advertising.

This is not advice saying you should not continue your normal advertising routine. Far from it. However, sometimes you want to reach a targeted audience who are looking for businesses within your industry. That’s when a special section publication can be the perfect solution.

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Tags: Small Business, Marketing, Print

The Power of Print Advertising

Posted by Nick Pizzolato on Mon, Apr 27, 2015 @ 12:16 PM

We spend almost all of our time in front of some sort of screen. Smartphones, tablets, tvs, and computers all fight for our attention during the day. It shouldn’t be a surprise that because of emerging technology, print publications have taken a hit in popularity. However, this doesn’t mean that newspapers, special sections and magazines should be ignored when it comes to ad placement. Print advertising is still a vital part of the customer experience.

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Tags: Small Business, Marketing, Print