Blog

Coming Soon: The 2017 Readers Choice Awards

Posted by Nick Pizzolato on Tue, Dec 13, 2016 @ 02:43 PM

As the end of the year approaches, it’s time to look back and see which marketing plans worked best for your business. As you go through your records, hopefully you’ll find your 2016 Wicked Local Readers Choice campaign and remember just how much this annual program can help grow your brand within the community.

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Tags: Readers Choice, Wicked Local

Simply the Best: Marketing with your Readers Choice Award

Posted by Nick Pizzolato on Wed, Aug 17, 2016 @ 11:57 AM

It’s been nearly two months since the Wicked Local Readers Choice Awards were announced and hopefully your business is still inspired by that achievement. Of all the businesses in your community, your customers chose yours as one of the best in the area. You have been successful in not only sharing an engaging marketing message, but also by providing your consumers with a product or service that can’t be beat. As the year goes on, and the initial news begins to fade, remind them of your excellent record of service.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing

Video: The 2016 Readers Choice Awards

Posted by Nick Pizzolato on Mon, Jun 20, 2016 @ 12:31 PM

The time is here! This week, the 2016 Readers Choice Awards will be published and shared with businesses and consumers across 160 Wicked Local communities. If you are a reader, you’ve been waiting to see if your favorite business has been voted on as the BEST in the community. For businesses who have won, you can start including the Readers Choice Award in your marketing strategy today! Take a look at some facts from the 2016 Readers Choice Awards and look to your Wicked Local print publication this week to find the list of winners. Beginning Friday,  www.wickedlocalfavorites.com will list the winners year-round so you can find your favorites wherever you are!

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Tags: Readers Choice

Shining a Spotlight on Your Business with a Readers Choice Award

Posted by Nick Pizzolato on Tue, May 24, 2016 @ 01:39 PM

As a small business owner, it can be difficult to make your brand stand out among the competition. Depending on the number of stores in your area, creating a message that is truly unique may sometimes seem impossible. However, receiving a local award gives you an edge to use in your marketing. Showcasing your Readers Choice Award in your advertising allows your business to take center stage.

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Tags: Readers Choice, Small Business, Wicked Local

Building Consumer Trust By Using Local Awards

Posted by Nick Pizzolato on Mon, May 16, 2016 @ 11:57 AM

The one thing that every business has in common is that they are always looking for ways to build consumer engagement. It’s great when customers consider you an industry leader, because they will turn to you for solutions, however, showing them you are also a valued member of the community can help you build their trust. Knowledge shows expertise, but if you are demonstrating that your business is reliable and personable, that will help you build a relationship with local consumers.

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Tags: Readers Choice, Small Business, Wicked Local

Infographic: The 2016 Readers Choice Awards

Posted by Nick Pizzolato on Wed, May 11, 2016 @ 01:09 PM

The Readers Choice Awards are a tradition in Eastern Massachusetts. They have become an event that people eagerly anticipate at the start of every year. Consumers look forward to this time of year to show their support for their favorite local business. And businesses love using the Readers Choice Awards as a way to engage with new and loyal customers.

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Tags: Readers Choice, Small Business, Wicked Local

Video: Four Ways to Celebrate Your Readers Choice Award

Posted by Nick Pizzolato on Tue, May 10, 2016 @ 12:54 PM

The votes are almost tallied and next month we will begin to announce which businesses won the 2016 Readers Choice Awards! When the results come in, you will want to be ready to thank your customers and celebrate your win. Check out this quick video and see four ways your business can share the big news!

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Tags: Readers Choice, Small Business, Wicked Local

January Blog Rewind: Introducing Your Business in 2016

Posted by Nick Pizzolato on Mon, Feb 01, 2016 @ 01:26 PM

During the month of January, the Wicked Local Media Solutions Blog explored different ways to help small business owners introduce their business to the community in the New year. A successful marketing strategy needs to incorporate different methods of sharing your message with potential consumers. We introduced you to four different marketing solution categories; digital, print, live, and direct mail. Each of these categories are designed to help you capture the attention of customers in your community. By using these strategies, and taking part in the 21st Annual Readers Choice Awards, you can help increase your business’s visibility and being more engaged with local customers.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Marketing

Testimonial Tuesday: The Readers Choice Award, the Ultimate Testimonial

Posted by Nick Pizzolato on Tue, Jan 05, 2016 @ 01:11 PM

A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing, Testimonial Tuesday

The Top Ten Wicked Local Media Solutions Blog Posts of 2015

Posted by Nick Pizzolato on Wed, Dec 16, 2015 @ 11:39 AM

Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.

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Tags: Readers Choice, Small Business, Wicked Local, Print, Email Marketing