Blog

January Blog Rewind: Introducing Your Business in 2016

Posted by Nick Pizzolato on Mon, Feb 01, 2016 @ 01:26 PM

During the month of January, the Wicked Local Media Solutions Blog explored different ways to help small business owners introduce their business to the community in the New year. A successful marketing strategy needs to incorporate different methods of sharing your message with potential consumers. We introduced you to four different marketing solution categories; digital, print, live, and direct mail. Each of these categories are designed to help you capture the attention of customers in your community. By using these strategies, and taking part in the 21st Annual Readers Choice Awards, you can help increase your business’s visibility and being more engaged with local customers.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Marketing

Testimonial Tuesday: The Readers Choice Award, the Ultimate Testimonial

Posted by Nick Pizzolato on Tue, Jan 05, 2016 @ 01:11 PM

A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing, Testimonial Tuesday

The Top Ten Wicked Local Media Solutions Blog Posts of 2015

Posted by Nick Pizzolato on Wed, Dec 16, 2015 @ 11:39 AM

Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.

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Tags: Readers Choice, Small Business, Wicked Local, Print, Email Marketing

June Blog Rewind: Readers Choice and Social Media Promotion

Posted by Nick Pizzolato on Wed, Jul 01, 2015 @ 12:43 PM

In June, we celebrated the 20th anniversary of the Readers Choice Awards. The award is presented to local businesses on behalf of their local community. It is the recognition of how a local business serves their customers. Although voting is only open for a few weeks, businesses should always be striving to build relationships with their customers to help with their local promotions and community outreach.

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Tags: Social Media, Readers Choice, Wicked Local

The 20th Anniversary of Wicked Local's Readers Choice Awards

Posted by Nick Pizzolato on Fri, Jun 26, 2015 @ 03:47 PM

For twenty years, the Readers Choice Awards has given communities across Eastern Massachusetts the opportunity to vote for their favorite local business. After six months, we are so proud that we are able to announce who the winners of the 2015 awards are. We’re also happy to introduce all of you to our new website, wickedlocalfavorites.com.

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Tags: Readers Choice, Wicked Local

Throwback Thursday: Readers Choice - Leo & Walt's Sunoco

Posted by Nick Pizzolato on Thu, Jun 25, 2015 @ 12:52 PM

Winning a Readers Choice Award is something to celebrate. Customers should be able to see that your business was chosen by the community as a trusted source for products and services. Leo & Walt’s Sunoco has displayed their 2012 Readers Choice Award at the front of their store so every visitor can see it. They are going to have to find extra space to display their 2015 Readers Choice Award as Braintree’s #1 Choice for Auto Service/Repair in Braintree! Congratulations!

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Tags: Readers Choice, Wicked Local

Celebrate Readers Choice Every Month

Posted by Nick Pizzolato on Tue, Jun 23, 2015 @ 02:07 PM

Selecting the winners for Wicked Local’s Readers Choice Awards isn’t an easy or quick process. The voting begins early in the year, and businesses and communities are given enough time to advertise and vote for the winners. Then we start counting the votes. Even with the help of electronic balloting, this is a huge job.

This year, we received over 400,000 votes. These votes needed to be counted and sorted for hundreds of local businesses in eastern Massachusetts. Once the votes were verified, we prepared certificates and began notifying the winners. After nearly five months of work, we are ready to publically announce the winners and celebrate the power of local business. Winners should start appearing in your local papers this week and on our new Readers Choice website wickedlocalfavorites.com this Friday.

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Tags: Readers Choice, Wicked Local, Marketing

Throwback Thursday: Readers Choice - The Real Deal

Posted by Nick Pizzolato on Thu, Jun 18, 2015 @ 12:13 PM

We found this Readers Choice Award while having dinner in Jamaica Plain last week. In 2008, The Real Deal was ranked the best choice for deli sandwiches. Being voted as one of the best restaurants or delis in any area is very hard because of the competition that surrounds them. What restaurant or deli won the top award in your town? Are you that restaurant or deli? Send us a picture of your award!

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Tags: Readers Choice, Small Business, Wicked Local

[Video] The Readers Choice Awards: Belmont Savings Bank

Posted by Nick Pizzolato on Mon, Jun 15, 2015 @ 01:45 PM

For the last 20 years, local businesses have been presented with Readers Choice Awards by Wicked Local on behalf of their customers. In Belmont, Massachusetts, Belmont Savings Bank has won the award for Best Community Bank thirteen times. Bob Mahoney, the President and CEO of Belmont Savings Bank, says his organization is flattered by the award and promises to work hard to continue to earn the trust of their community and customers.

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Tags: Readers Choice, Wicked Local, Video

[Video] - Readers Choice Celebrates 20 Businesses in 20 Seconds

Posted by Nick Pizzolato on Fri, Jun 12, 2015 @ 12:45 PM


For the last 20 years, Wicked Local has been recognizing successful local businesses through its Readers Choice Awards. During this time, thousands of readers have been voting for their favorite community businesses, services, and activities. To celebrate the last 20 years, here’s a video that looks at just a fraction of the Readers Choice Award winners.

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Tags: Readers Choice, Wicked Local, Video