Video: Why Should You Monitor Your Business's Online Reputation?

Posted by Nick Pizzolato on Wed, Sep 16, 2015 @ 01:30 PM

Your business needs to be visible online. But, you also have to be alert as there can be disgruntled customers, or competitors, that will try to sour your business for prospective consumers. Being conscious of what is being said about your business online is called reputation monitoring and it’s an essential part of your overall digital marketing campaign.

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Tags: Reputation, Digital Marketing

4 Ways to Start Managing Your Online Reputation

Posted by Nick Pizzolato on Tue, May 26, 2015 @ 12:07 PM

You can only make a first impression once. That’s a common sentiment held by business owners and their managers when describing the need for great customer service. And, it’s true. If your business delivers amazing customer service, that will result in returning customers and great buzz. However, if a customer feels neglected or slighted, they might not come back and they might share their story with other consumers.

Businesses use to only have to worry about bad word of mouth reviews. In the digital age, a business needs to be aware of their positive and negative reviews online too. Finding out about negative reviews and working to restore consumer faith in your business is a struggle every business owner will battle. Finding and dealing with these posts is called reputation management.

Here are four ways you can start managing your online reputation.

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Tags: Social Media, Reputation, Small Business, Digital Marketing

Local Awards are Worth Winning

Posted by Nick Pizzolato on Fri, Dec 12, 2014 @ 11:28 AM

When you watch award shows on TV, nominees often say, “It’s an honor just to be nominated.” They’re right, to be recognized as a finalist in any field is an honor. Don’t be fooled though, they all want to win.

If they win, they will be in the news. They will gain instant notoriety. Friends and family will be overjoyed that someone they know has won a prestigious award.

They’ll be advertised as an award winner on future projects. Winning an award can be like hitting the lottery. That’s true for any award, not just the televised ones.

All of the excitement, buzz and business that celebrities receive can also be duplicated for your business if you win a local business or industry award. Local and industry awards are great ways for your business to build respect within a community and increase their exposure. Awards are a testament to how hard local businesses work during the year.

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Tags: Readers Choice, Reputation, Customer Engagement

Readers Choice – You’re A Winner, Now What?

Posted by Robin Lorenzen on Wed, Jul 02, 2014 @ 01:32 PM

Last week we published our 19th annual Wicked Local Readers Choice Awards.  Congratulations to the more than 20,000 establishments throughout Eastern MA who were chosen by local consumers as the best in their town or region. 

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Tags: Social Media, Readers Choice, Reputation

So You Got A Review Online...Now What?

Posted by Media Solutions on Mon, Jun 02, 2014 @ 02:21 PM

If you’re a business owner, there’s a good chance people are talking about your business online. For both the good and the bad, we’ve talked about committing to reputation management and monitoring, and how being aware of how your brand is perceived by consumers is extremely important.

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Tags: Social Media, Reputation