Blog

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

Read More

Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

Marketing Your Business for the Fall and Winter

Posted by Nick Pizzolato on Tue, Aug 23, 2016 @ 12:45 PM

As the summer months wind down, it’s time for your business to focus on engaging with local consumers instead of the vacationing customers. During the fall and winter, you can use days of national recognition to help raise the profile of your business within your community. Here are some ideas to keep in mind while planning your marketing campaign for the last five months of the year.

Read More

Tags: Seasonal Marketing, Small Business, Wicked Local

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

Read More

Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

4 Tips to Prepare Your Summer Marketing Plan

Posted by Nick Pizzolato on Wed, May 25, 2016 @ 12:03 PM


This summer, Massachusetts will welcome vacationers from across the nation and the globe to spend time at our beaches and campgrounds. For many businesses, these precious months, sandwiched between Memorial Day and Labor Day, provide a large chunk of their annual income. For the season to be profitable, you are looking to connect with as many consumers as possible. By preparing a marketing campaign for your business now, you will be able to execute an engaging message all summer long.

Read More

Tags: Seasonal Marketing, Small Business, Wicked Local

Advertising Your Business to Local Holiday Shoppers

Posted by Nick Pizzolato on Mon, Oct 19, 2015 @ 10:26 AM

 

The holidays aren’t just a time to celebrate with friends and family. For most businesses the holidays represent a significant amount of revenue that needs to be generated. In many cases, the next year’s operating costs are raised during the holiday shopping rush. Because the stakes are so high, businesses need to find ways to advertise their inventory and raise their profile within the community.

Read More

Tags: Seasonal Marketing, Wicked Local, Customer Engagement, Marketing

Ending Your Summer by Planning For Your Fall

Posted by Nick Pizzolato on Tue, Sep 01, 2015 @ 01:35 PM

Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.

But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.

Read More

Tags: Social Media, Seasonal Marketing, Digital Advertising, Small Business, Marketing

Celebrating Small Businesses

Posted by Nick Pizzolato on Tue, Nov 11, 2014 @ 04:04 PM

It’s the Saturday after Thanksgiving. Big retail stores have been offering massive discounts for the last 36 hours. If you are a small business owner, you know that holiday shoppers are out and spending money, but you might not know how to bring them to your business.

You might think that shoppers aren’t thinking about your business during these mega sales. You might think that customers are only interested in getting a great deal on a flat screen TV. I’m here to let you know about a growing movement among American consumers: Small Business Saturday.

Small Business Saturday is a national campaign to help promote small and medium sized businesses during the Thanksgiving holiday weekend. It encourages shoppers to walk down Main Street and visit local stores, spending money within their community.

Read More

Tags: Social Media, Cause Marketing, Seasonal Marketing, Small Business

Be Social for Black Friday

Posted by Nick Pizzolato on Wed, Nov 05, 2014 @ 11:57 AM

In four weeks, the biggest shopping day of the year will commence. Black Friday.

Although the name sounds like a day the Grinch would love, it represents the first weekend of shopping for the holiday season.

It’s the time of year for cheerful music, tasty snacks, hot drinks, great shopping deals, and hundreds of thousands of consumers in the mood to spend. Of course, all of the holiday shoppers with cash (or card) in hand make business owners VERY happy.

Read More

Tags: Social Media, Seasonal Marketing, Wicked Local, Customer Engagement

Be Social, Not Silent…This Holiday Season

Posted by Nick Pizzolato on Tue, Oct 28, 2014 @ 03:24 PM

Believe it or not, there are only eight more weeks until the winter holidays are here.

That’s it. You have eight weeks to connect, engage, and drive traffic to your business.

This is your opportunity to interact with customers and share news about deals and events. Help people find your business so they can purchase gifts for family, friends, and even themselves.

Are you worried that you don’t have enough time to share updates with customers? Don’t be.

Now is the perfect time for Wicked Local Media Solutions to help you reach out and get the attention of your community by using social media.

Read More

Tags: Social Media, Seasonal Marketing, Small Business, Wicked Local, Customer Engagement

It's (Holiday) Already? Seasonal Marketing for your Business

Posted by Media Solutions on Fri, Jun 20, 2014 @ 11:09 AM

How many times have you been at the grocery store in August, stopped in the candy aisle and exclaimed “Halloween candy? Already?!” Each year, the shopping seasons seem to be more and more rushed. Christmas decorations in September, swim suits in February and Back to School before school is even out for summer vacation has become the norm. Retailers want to get ahead of the curve, beat the rush and make sure THEIR products are front and center. Pay close attention to that Best Buy ad you see in September for their new camera with the super human lens.  That just might be their feature product on their Black Friday ads.

Read More

Tags: Seasonal Marketing