Blog

Developing Rich Media Ads for the Holidays

Posted by Nick Pizzolato on Thu, Nov 30, 2017 @ 01:18 PM

The holiday season is here and your marketing strategy should focus on the best ways to create consumer engagement so you can make the most of this peak shopping period.

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Tags: Seasonal Marketing, Digital Advertising, Digital Marketing, Wicked Local, holiday

6 Black Friday Facts

Posted by Nick Pizzolato on Thu, Nov 09, 2017 @ 01:17 PM

Here are six facts about Black Friday to keep in mind this holiday season.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Ways to Prepare for Small Business Saturday

Posted by Nick Pizzolato on Wed, Nov 08, 2017 @ 01:06 PM

Small Business Saturday was created by American Express as a way to market their services to local retailers. However, in the last seven years, it has become a grassroots movement to celebrate and promote the importance of shopping local, regardless of what credit card you use. If Black Friday is about once-in-a-year deals, Saturday has become a day to celebrate small businesses.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Build a Holiday Marketing Strategy that Connects with Shoppers

Posted by Nick Pizzolato on Mon, Nov 06, 2017 @ 01:10 PM

The holiday rush is right around the corner, and that means your business needs a marketing plan focused on reaching this eager audience as they prepare to shop. The question is what is the best way to reach these potential shoppers? Evidence suggests that print media platforms are the best way to engage them with ads they will see and act on.

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Tags: Seasonal Marketing, Wicked Local, holiday

Consumers Feast on Ads in Thanksgiving Publications

Posted by Nick Pizzolato on Mon, Oct 30, 2017 @ 12:59 PM

Black Friday, the unofficial start of the holiday shopping season, is almost here. While you expect your business to be busy during the next few weeks, you may be looking for ways to connect with consumers. The Thanksgiving edition of your local paper offers you the opportunity to connect with an audience. This historically extra-large publication puts your business in a position to attract a large number of readers interested in your sales and promotions.

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Tags: Seasonal Marketing, Wicked Local, Print

Consumer Engagement with Special Section Marketing

Posted by Nick Pizzolato on Wed, Sep 06, 2017 @ 01:21 PM

Every fall in New England, homeowners look at their house and property to prepare their home for the fall and holiday season. Your business may specialize in resources that property owners are in need of for their fall projects, so it’s important to share information about your business with them.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

Marketing Your Business for the Fall and Winter

Posted by Nick Pizzolato on Tue, Aug 23, 2016 @ 12:45 PM

As the summer months wind down, it’s time for your business to focus on engaging with local consumers instead of the vacationing customers. During the fall and winter, you can use days of national recognition to help raise the profile of your business within your community. Here are some ideas to keep in mind while planning your marketing campaign for the last five months of the year.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

4 Tips to Prepare Your Summer Marketing Plan

Posted by Nick Pizzolato on Wed, May 25, 2016 @ 12:03 PM


This summer, Massachusetts will welcome vacationers from across the nation and the globe to spend time at our beaches and campgrounds. For many businesses, these precious months, sandwiched between Memorial Day and Labor Day, provide a large chunk of their annual income. For the season to be profitable, you are looking to connect with as many consumers as possible. By preparing a marketing campaign for your business now, you will be able to execute an engaging message all summer long.

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Tags: Seasonal Marketing, Small Business, Wicked Local