Blog

April Blog Rewind: Connecting With Your Audience

Posted by Nick Pizzolato on Mon, May 02, 2016 @ 10:51 AM

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

Read More

Tags: Social Media, SEM, Digital Advertising, Digital Marketing, Wicked Local, Email Marketing

Testimonial Tuesday: Marketing Success With SEM

Posted by Nick Pizzolato on Tue, Feb 02, 2016 @ 12:59 PM

Advertising your business online is a necessary strategy in the digital age. 89% of customers begin their buyer’s journey with an online search. Within seconds of clicking the search button on Google, Bing, Yahoo, or another search engine, a customer will be exposed to hundreds of other websites that are available for them to explore. But what makes one page stand out from another? How can you point a consumer to select your site amidst all of that competition?

Read More

Tags: SEM, Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Building a Landing Page

Posted by Nick Pizzolato on Mon, Nov 02, 2015 @ 11:15 AM


When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.

Read More

Tags: Social Media, SEM, Small Business, Digital Marketing, Wicked Local, Marketing, Email Marketing

May Blog Rewind: Placing Your Business at the Top of Search Engines

Posted by Nick Pizzolato on Fri, May 29, 2015 @ 11:38 AM

Creating an online presence for your local business is a great first step to connect with consumers. However, with so many businesses online, it’s not enough to just have an URL, you need to promote it on search engines too. To help increase a website’s consumer engagement business owners turn to search engine marketing (SEM). SEM strategy calls for a business to create text ads on search engines. If you select the proper keywords, your business can be located above the top organic search results.

In May, we discussed the meaning of search engine marketing, the strategy to build a successful campaign and much more. If you missed any of these posts, here is May’s Blog Rewind.

Read More

Tags: SEM, Digital Advertising, Digital Marketing, Wicked Local

[Video] Five Ways to Build Your SEM Advertising Campaign

Posted by Nick Pizzolato on Wed, May 27, 2015 @ 02:21 PM

Creating a successful search engine marketing (SEM) advertising campaign requires businesses to create text ads and digital content that will engage with customers. However, this may be easier said than done. In an effort to help businesses build a successful SEM campaign we have created a short video with five SEM tips every small business owner needs to know.

Read More

Tags: SEM, Small Business, Video

Frequently Asked SEM Questions

Posted by Nick Pizzolato on Wed, May 20, 2015 @ 01:05 PM

Search engine marketing has become the focus of many businesses as they try to build their brand and engage customers online. For many business owners the world of online advertising is still a brand new experience. We wanted to address some frequently asked questions that some advertisers may have about search engine marketing and strategy for their marketing campaigns.

Read More

Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Video: Simplifying SEM

Posted by Nick Pizzolato on Mon, May 18, 2015 @ 12:25 PM

Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted.

Read More

Tags: SEM, Video

The Two Sides of SEM

Posted by Nick Pizzolato on Fri, May 15, 2015 @ 12:51 PM

Search engine marketing (SEM) is more than just crafting the perfect text ad to be seen on a search engine. It also can refer to the steps you can take to bolster your website’s position as a search result when people do web searches. Despite having two different philosophies for search engine marketing, you can use both strategies to work together and build a strong web presence for your business.

Read More

Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Infographic: Selecting Keywords for Your Text Ad

Posted by Nick Pizzolato on Wed, May 13, 2015 @ 11:35 AM

Search engine marketing​ gives your business the opportunity to​ be​ seen by web users who search for a particular term or phrase​ related to your business​. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the​ right​ keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign.

Infographic: Selecting Keywords for Your Text Ad | Wicked Local Media Solutions

 

Read More

Tags: SEM, Digital Advertising, Small Business, Digital Marketing, Infographic

3 Ways to Build SEM Success

Posted by Nick Pizzolato on Tue, May 12, 2015 @ 11:15 AM

Search engine marketing is more than just selecting keywords to represent your business. It is fantastic if your ad wins the top bid and you receive top placement because of you keyword selection. It gets even better when people are engaging with your ad. However, that doesn’t necessarily mean you can’t make your campaign better. A business owner should always be looking for ways to grow and adapt an advertisement and keep building positive momentum.

Like any advertising campaign, search engine marketing campaigns takes constant research, updating, and data analysis. By upgrading and keeping your text ad fresh, you increase your chances for continued success.

Here are three things you can do to keep your search engine marketing campaign up-to-date and successful.

Read More

Tags: SEM, Digital Advertising, Small Business, Digital Marketing