Blog

Three SEO Tips That Won't Cost You a Dime

Posted by Nick Pizzolato on Wed, Oct 25, 2017 @ 01:36 PM

Your placement on a search engine results page determines how much traffic could be driven to your website. Managing this can be an imperfect science that requires constant trial and error to find the right solution. Organic search results depend not only on your keywords, but the keywords other businesses use as well. While search engine optimization (SEO) strategies are always in flux, here are three ways you can strengthen yours for free.

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Tags: SEM, Digital Marketing, Wicked Local

8 Facts About Search Engines

Posted by Nick Pizzolato on Wed, Jun 28, 2017 @ 01:26 PM

Here are eight facts about search engines that can help you plan a search engine marketing campaign.

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Tags: SEM, Wicked Local

Learning the Lingo: Long-Tail Keywords

Posted by Nick Pizzolato on Tue, Jun 27, 2017 @ 12:18 PM


Creating opportunities for search engines to find your business can be tricky. It’s a balance of selecting keywords that best represent the products and services you offer, but also avoiding words that other brands use. The more popular the keyword, the harder it will be for your business to become a top search result. While a single keyword helps to flag down potential consumers, long-tail keywords are actually more functional to help close a sale.

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Tags: SEM, Wicked Local, Learning the Lingo

April Blog Rewind: Connecting With Your Audience

Posted by Nick Pizzolato on Mon, May 02, 2016 @ 10:51 AM

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

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Tags: Social Media, SEM, Digital Advertising, Digital Marketing, Wicked Local, Email Marketing

Testimonial Tuesday: Marketing Success With SEM

Posted by Nick Pizzolato on Tue, Feb 02, 2016 @ 12:59 PM

Advertising your business online is a necessary strategy in the digital age. 89% of customers begin their buyer’s journey with an online search. Within seconds of clicking the search button on Google, Bing, Yahoo, or another search engine, a customer will be exposed to hundreds of other websites that are available for them to explore. But what makes one page stand out from another? How can you point a consumer to select your site amidst all of that competition?

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Tags: SEM, Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Building a Landing Page

Posted by Nick Pizzolato on Mon, Nov 02, 2015 @ 11:15 AM


When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.

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Tags: Social Media, SEM, Small Business, Digital Marketing, Wicked Local, Marketing, Email Marketing

May Blog Rewind: Placing Your Business at the Top of Search Engines

Posted by Nick Pizzolato on Fri, May 29, 2015 @ 11:38 AM

Creating an online presence for your local business is a great first step to connect with consumers. However, with so many businesses online, it’s not enough to just have an URL, you need to promote it on search engines too. To help increase a website’s consumer engagement business owners turn to search engine marketing (SEM). SEM strategy calls for a business to create text ads on search engines. If you select the proper keywords, your business can be located above the top organic search results.

In May, we discussed the meaning of search engine marketing, the strategy to build a successful campaign and much more. If you missed any of these posts, here is May’s Blog Rewind.

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Tags: SEM, Digital Advertising, Digital Marketing, Wicked Local

[Video] Five Ways to Build Your SEM Advertising Campaign

Posted by Nick Pizzolato on Wed, May 27, 2015 @ 02:21 PM

Creating a successful search engine marketing (SEM) advertising campaign requires businesses to create text ads and digital content that will engage with customers. However, this may be easier said than done. In an effort to help businesses build a successful SEM campaign we have created a short video with five SEM tips every small business owner needs to know.

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Tags: SEM, Small Business, Video

Frequently Asked SEM Questions

Posted by Nick Pizzolato on Wed, May 20, 2015 @ 01:05 PM

Search engine marketing has become the focus of many businesses as they try to build their brand and engage customers online. For many business owners the world of online advertising is still a brand new experience. We wanted to address some frequently asked questions that some advertisers may have about search engine marketing and strategy for their marketing campaigns.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Video: Simplifying SEM

Posted by Nick Pizzolato on Mon, May 18, 2015 @ 12:25 PM

Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted.

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Tags: SEM, Video