Blog

The Two Sides of SEM

Posted by Nick Pizzolato on Fri, May 15, 2015 @ 12:51 PM

Search engine marketing (SEM) is more than just crafting the perfect text ad to be seen on a search engine. It also can refer to the steps you can take to bolster your website’s position as a search result when people do web searches. Despite having two different philosophies for search engine marketing, you can use both strategies to work together and build a strong web presence for your business.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Infographic: Selecting Keywords for Your Text Ad

Posted by Nick Pizzolato on Wed, May 13, 2015 @ 11:35 AM

Search engine marketing​ gives your business the opportunity to​ be​ seen by web users who search for a particular term or phrase​ related to your business​. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the​ right​ keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign.

Infographic: Selecting Keywords for Your Text Ad | Wicked Local Media Solutions

 

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing, Infographic

3 Ways to Build SEM Success

Posted by Nick Pizzolato on Tue, May 12, 2015 @ 11:15 AM

Search engine marketing is more than just selecting keywords to represent your business. It is fantastic if your ad wins the top bid and you receive top placement because of you keyword selection. It gets even better when people are engaging with your ad. However, that doesn’t necessarily mean you can’t make your campaign better. A business owner should always be looking for ways to grow and adapt an advertisement and keep building positive momentum.

Like any advertising campaign, search engine marketing campaigns takes constant research, updating, and data analysis. By upgrading and keeping your text ad fresh, you increase your chances for continued success.

Here are three things you can do to keep your search engine marketing campaign up-to-date and successful.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Google Adwords 101: Introduction to Keyword Selection

Posted by Nick Pizzolato on Mon, May 11, 2015 @ 10:15 AM

Search engine marketing offers you the chance to be one of the first businesses a user finds when searching for a product or service. You don’t need to be one of the actual search results, you just need to be one of the active links on the page. But how does your text ad appear after a search?

Search engine marketing is driven by promoting the keywords you want to represent your business. A user does a search for an item or service and the search engine will place ads on the results page that match that keyword. The words you select hold a lot of responsibility, so it’s important for you to consider how you want to describe your business.

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Tags: SEM, Digital Advertising, Small Business, Email Marketing

Putting Your Business at the Top of a Search Engine

Posted by Nick Pizzolato on Wed, May 06, 2015 @ 10:54 AM

Some of the terms used in this post we covered in last week’s edition of Learning the Lingo.

You’ve created a website for your business. Visually, it’s stunning. You also have incredible content. You provide educational and entertainment components to properly communicate your mission with an audience. Now, you just need consumers to find the webpage.

Despite all of your content and your focus on keywords, you still don’t get the type of response you want from a search engine. If the organic search isn’t meeting your expectations, what can you do? Take a deeper look into search engine marketing (SEM). The secret to getting good exposure on search engines isn’t being a top search result, it’s understanding how search engine marketing works.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Metadata: Merging Keywords with Your Website

Posted by Nick Pizzolato on Tue, May 05, 2015 @ 11:04 AM

A website is built to gain notoriety. It’s a beacon to draw attention to your company. Like any light, the longer it burns the brighter it becomes. With time visitors will be directed toward it. However, your light will only be burn if it has power.

Keywords are your website’s power. Your keywords should not just be associated as a part of your site, they need to be merged within your site. When search engines look for your business they search for the keywords that are built into your pages.

How do you make keywords and phrases a part of your website? There was a time when you would just have to repeat the name of your business to grab the attention of a search engine. That’s not the case anymore. Now, they are looking for words that have meaning and are not just listed on a website, but in a website. Words that describe the data a site offers. That’s metadata.

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Tags: SEM, Small Business, Digital Marketing

Learning the Lingo: 6 SEM Terms You Must Know

Posted by Nick Pizzolato on Fri, May 01, 2015 @ 03:03 PM

Learning the Lingo is a series of posts that investigate marketing terms, ideas and strategies.

“How can I get my business on the front page of Google?” That is probably a question you ask yourself every week. You know that a majority of internet users don’t click on the second page of a search engine. If you aren’t on that first page of results, your website gets lost. Your brand needs to stand tall amongst your competition.

During the month of May, Wicked Local Media Solutions is going to offer tips, advice, explanations and statistics that will help your business become more search engine friendly. Unfortunately when it comes to search engine marketing there are a lot of terms, acronyms, and practices that are confusing and aren’t always explained. I want to make sure everyone who reads this blog is in a position to understand these words and strategies.

This edition of Learning the Lingo will break down some of the more common acronyms and the buzzwords that are used. So, if you come across these terms in another blog, you’ll know what’s being said. We want you to be able build a strategy that works the best for your business.

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Tags: SEM, Digital Advertising, Digital Marketing, Learning the Lingo

News and Trends: Twitter and Google Partner, Small Business Wins

Posted by Nick Pizzolato on Fri, Feb 13, 2015 @ 12:39 PM

In the next few weeks, your Twitter account has the opportunity gain a whole new audience. You could pick up not just one or two new followers, but the possibility of having a tweet seen by over a billion people.

Why? Earlier in February, Google and Twitter entered into a partnership that will benefit both companies. Twitter will allow Google access to its real-time Twitter feed and Google will feature tweets as search results.

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Tags: Social Media, SEM, Small Business

SEM - The Power of Name Recognition Through Web Searches

Posted by Nick Pizzolato on Fri, Jan 23, 2015 @ 02:58 PM

I have a secret. I don’t just write a blog for Wicked Local Media Solutions. I also am the writer and producer of the show “True Detective” on HBO. Go ahead and Google “Nick Pizzolato.” I’ll wait.

See, there I am; author and television producer Nic Pizzolatto.

Okay, okay. I’m not that Nick Pizzolato. But, from time to time I'm asked if I’m him or related to him. Sometimes, people who I have just met come up to me in private and ask if I'm “that” Nic Pizzolatto. It’s always a little deflating when I have to tell them no.

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Tags: SEM, Digital Marketing, Websites

Google Plus: Building Your Business Page

Posted by Nick Pizzolato on Fri, Nov 21, 2014 @ 12:21 PM

With Google Plus offering a great opportunity to help strengthen your business’s position online, you must be excited to start building your business page. Let’s get started!

Step 1: Your Google Account

The first step is to login to your Google account. This is the username and password you use to sign on to GMail or Youtube. In the last blog, I mentioned that the fact Google's greatest strength is that all of its properties are all connected. Even if you've never created a Google Plus account, your Google login acts as your key.

Once you've logged in, in the top right hand corner of the screen there will be an icon that will give you access to your Google Plus account.

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Tags: Social Media, SEM, Small Business, Websites, Customer Engagement